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  • June 2002 (Revised July 2002)
  • Case

NTT DoCoMo: Marketing i-mode

By: Youngme E. Moon
i-mode is a wireless Internet service offered in Japan by NTT DoCoMo. In just three years, the service has won over 30 million subscribers and achieved a 60% share of Japan's mobile Internet market, making it the most successful mobile data service in the world. It is... View Details
Keywords: Price; Marketing; Marketing Channels; Market Entry and Exit; Market Participation; Success; Competition; Internet and the Web; Technology Adoption; Mobile and Wireless Technology; Telecommunications Industry; Japan
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  • 28 Oct 2014
  • First Look

First Look: October 28

"food deserts"-areas with limited access to affordable and nutritious food. In pursuit of these initiatives, the company's rapid entry into a heterogeneous set of new markets necessitated a... View Details
Keywords: Carmen Nobel
  • May 2020 (Revised December 2022)
  • Case

Soofa: Displaying the Right Path?

By: Jeffrey J. Bussgang, Amy Klopfenstein and Amram Migdal
In November 2019, Sandra Richter, co-founder and CEO of Soofa, a network of advertising-supported digital bulletin boards, must decide between two different fundraising and expansion plans for her company. One plan entails raising $15 million in a Series A round and... View Details
Keywords: Business Ventures; Business Model; Business Plan; Business Startups; Entrepreneurship; Decision Making; Decisions; Ethics; Geography; Geopolitical Units; Finance; Investment; Markets; Market Entry and Exit; Demand and Consumers; Network Effects; Media; Society; Urban Development; Sustainable Cities; Information Technology; Information Infrastructure; Digital Platforms; Strategy; Business Strategy; Expansion; Relationships; Partners and Partnerships; Capital; Venture Capital; Advertising Industry; Technology Industry; Media and Broadcasting Industry; North and Central America; United States; Massachusetts; Cambridge
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  • 18 Apr 2018
  • First Look

First Look at New Research and Ideas, April 18, 2018

and Leslie John Abstract—Governments have proposed text warning labels to decrease consumption of sugary drinks—a contributor to chronic diseases like diabetes. However, they may be less effective than more... View Details
Keywords: Sean Silverthorne
  • 11 Jul 2012
  • Research & Ideas

The Future of Boards

more realistic picture of the human aspect of boards. We want people to understand that these are human institutions populated by serious people trying to do an important job—yet we mostly put up legal View Details
Keywords: by Julia Hanna
  • 08 Mar 2011
  • First Look

First Look: March 8

Cournot-style competition. Meanwhile, each advertiser must pay a participation cost to use each ad platform, and advertiser entry strategies are derived using symmetric Bayes-Nash equilibrium that lead View Details
Keywords: Sean Silverthorne
  • 18 Jul 2005
  • Research & Ideas

Identify Emerging Market Opportunities

scale economies, entry barriers, and the ability to differentiate products matter in every industry, the weight of their importance varies from place to place. An attractive... View Details
Keywords: by Tarun Khanna, Krishna G. Palepu & Jayant Sinha
  • 29 Feb 2016
  • HBS Case

Bigbelly's Big Bet on the Digital Trash Can

to a subscription model to ensure that they gain buy-in from the sales force, provide the right incentives to spur sales, and, perhaps most importantly, facilitate a shift away... View Details
Keywords: by Michael Blanding; Energy
  • 11 Sep 2007
  • First Look

First Look: September 11, 2007

markets relative to one-sided markets. Download the paper: http://www.hbs.edu/research/pdf/08-011.pdf Future Lock-In: Future Implementation Increases Selection of 'Should' Choices Authors:Todd Rogers and Max H. Bazerman Abstract Revised... View Details
Keywords: Martha Lagace
  • 05 Jun 2018
  • First Look

New Research and Ideas, June 5, 2018

traditional question of how the inflow of foreign workers affects native employment and earnings to explore effects on innovation and productivity, wage inequality across skill groups, the behavior of multinational firms, firm-level... View Details
Keywords: Dina Gerdeman
  • 01 Oct 2013
  • First Look

First Look: October 1

http://www.people.hbs.edu/liyer/BCCI_JEBO_Final_Sept2013.pdf August 2013 Contemporary Accounting Research The Role of Performance Measures in the Intertemporal Decisions of Business Unit Managers By: Bouwens, Jan, Margaret A. Abernethy, and Laurence van Lent... View Details
Keywords: Sean Silverthorne
  • 18 Mar 2014
  • First Look

First Look: March 18

these businesses helps to explain why in more recent decades private waste companies have been associated with late entry into recycling, often trailing municipal governments and non-profit entities.... View Details
Keywords: Sean Silverthorne
  • August 2020 (Revised January 2022)
  • Case

1928 Diagnostics: Fighting Antibiotics Resistance

By: Ariel D. Stern and Daniela Beyersdorfer
In 2019, the co-founders of the Swedish medical start-up 1928 Diagnostics, CEO Dr. Kristina Lagerstedt and COO Dr. Susanne Staaf, had to pick the right business model to commercialize their novel technology to hospitals and health care providers. Developed in... View Details
Keywords: Health Care and Treatment; Entrepreneurship; Leadership; Science-Based Business; Growth and Development Strategy; Business Growth and Maturation; Business Model; Information Technology; Digital Platforms; Health Disorders; Market Entry and Exit; Value Creation; Business and Stakeholder Relations; Health Industry; Medical Devices and Supplies Industry; Technology Industry; Europe; Sweden
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  • 28 Oct 2008
  • First Look

First Look: October 28, 2008

who regulate access to, and interactions around, the platform. We present evidence on Facebook, TopCoder, Roppongi Hills, and Harvard Business School to document the "regulatory" role played by MSPs. We find MSPs use nuanced... View Details
Keywords: Martha Lagace
  • Article

Unraveling the Process of Creative Destruction: Complementary Assets and Incumbent Survival in the Typesetter Industry

By: M. Tripsas
When radical technological change transforms an industry established firms sometimes fail drastically and are displaced by new entrants, yet other times survive and prosper. Drawing upon an unusually rich data set that covers the technological and competitive... View Details
Keywords: Technology; Transformation; Market Entry and Exit; Competition; History; Management Analysis, Tools, and Techniques; Business Processes; Competency and Skills; Assets; Perspective; Disruptive Innovation
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  • 12 Dec 2017
  • First Look

New Research and Ideas, December 12, 2017

2017 New York: Scribner Forged in Crisis: The Power of Courageous Leadership in Turbulent Times By: Koehn, Nancy F. Abstract—An enthralling historical narrative filled with critical leadership insights that will be of interest to a wide... View Details
Keywords: Sean Silverthorne
  • 07 Apr 2014
  • Research & Ideas

Negotiation and All That Jazz

change and adapt to the situation," Brahimi advised. "Don't ask reality to conform to your blueprint, but transform your blueprint to adapt View Details
Keywords: by Michael Blanding
  • 06 Oct 2003
  • Research & Ideas

The Growth of the Social Enterprise

challenges of multi-site nonprofits and the facilitators and barriers to effectiveness of various multi-site, nonprofit structures. The goal of this research is to develop a... View Details
Keywords: by Carla Tishler
  • 02 Jun 2010
  • First Look

First Look: June 2

stick with practicing medicine. This essay argues that physicians currently in practice could be equipped over time with the management skill necessary to develop and implement new models of primary care. A Choice Prediction Competition... View Details
Keywords: Martha Lagace
  • 05 May 2009
  • First Look

First Look: May 5, 2009

paper identifies performance pressure as a critical barrier to effective knowledge utilization. Performance pressure creates threat rigidity effects in teams, meaning that they default View Details
Keywords: Martha Lagace