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Show Results For
- All HBS Web
(3,009)
- People (24)
- News (819)
- Research (1,590)
- Events (15)
- Multimedia (41)
- Faculty Publications (1,098)
- Profile
Jackie Burgos
Major League Baseball; a summer analyst role with Goldman Sachs where she improved her quantitative skills; and most importantly, a position at Home Box Office (HBO), where she “found what makes me come alive: media and entertainment.”... View Details
- March–April 2020
- Article
Avoid the Pitfalls of A/B Testing
By: Iavor I. Bojinov, Guillaume Sait-Jacques and Martin Tingley
Online experiments measuring whether “A,” usually the current approach, is inferior to “B,” a proposed improvement, have become integral to the product-development cycle, especially at digital enterprises. But often firms make serious mistakes in conducting these... View Details
Keywords: A/B Testing; Experiment Design; Social Networks; Product Development; Performance Improvement; Measurement and Metrics; Social Media
Bojinov, Iavor I., Guillaume Sait-Jacques, and Martin Tingley. "Avoid the Pitfalls of A/B Testing." Harvard Business Review 98, no. 2 (March–April 2020): 48–53.
- 11 Jan 2019
- News
Case Study: Beating Bias
The idea for the Portland, Oregon-based startup News Bling was born out of the late-night hours of November 8, 2016, when Nupur Patel (MBA 2017) rubbed the fog of disbelief from his eyes and realized he had completely misjudged the results of the election. A View Details
Keywords: Jen McFarland Flint
- Profile
Eric D'Arbeloff
Eric d'Arbeloff (MBA 1993) plays a leading role in bringing independent films to wider audiences. In 2004 he launched his film distribution company, Roadside Attractions. Among its successes are Super Size Me, Winter's Bone, Margin Call, Arbitrage, and Mud, starring... View Details
Keywords: Entertainment / Media
- March 2016
- Article
Environmental Demands and the Emergence of Social Structure: Technological Dynamism and Interorganizational Network Forms
By: Adam Tatarynowicz, Maxim Sytch and Ranjay Gulati
This study investigates the origins of variation in the structures of interorganizational networks across industries. We combine empirical analyses of existing interorganizational networks in six industries with an agent-based simulation model of network emergence.... View Details
Keywords: Interorganizatonal Relationships; Social Networks; Network Emergence; Interorganizational Networks; Information Technology; Networks; Organizational Structure; Social and Collaborative Networks; Social Media
Tatarynowicz, Adam, Maxim Sytch, and Ranjay Gulati. "Environmental Demands and the Emergence of Social Structure: Technological Dynamism and Interorganizational Network Forms." Administrative Science Quarterly 61, no. 1 (March 2016): 52–86.
- October 2023
- Article
Speedy Activists: Firm Response Time to Sociopolitical Events Influences Consumer Behavior
By: Jimin Nam, Maya Balakrishnan, Julian De Freitas and Alison Wood Brooks
Organizations face growing pressure from their consumers and stakeholders to take public stances on sociopolitical issues. However, many are hesitant to do so lest they make missteps, promises they cannot keep, appear inauthentic, or alienate consumers, employees, or... View Details
Nam, Jimin, Maya Balakrishnan, Julian De Freitas, and Alison Wood Brooks. "Speedy Activists: Firm Response Time to Sociopolitical Events Influences Consumer Behavior." Special Issue on Consumer Insights from Text Analysis edited by Grant Packard, Sarah G. Moore, and Jonah Berger. Journal of Consumer Psychology 33, no. 4 (October 2023): 632–644.
- Article
Does 'Liking' Lead to Loving? The Impact of Joining a Brand's Social Network on Marketing Outcomes
Does “liking” a brand on Facebook cause a person to view it more favorably? Or is “liking” simply a symptom of being fond of a brand? We disentangle these possibilities and find evidence for the latter: brand attitudes and purchasing are predicted by consumers’... View Details
Keywords: Brands; Marketing Effectiveness; Brand Evaluation; Peer Influence; Brands and Branding; Social and Collaborative Networks; Social Media
John, Leslie K., Oliver Emrich, Sunil Gupta, and Michael I. Norton. "Does 'Liking' Lead to Loving? The Impact of Joining a Brand's Social Network on Marketing Outcomes." Journal of Marketing Research (JMR) 54, no. 1 (February 2017): 144–155.
- July 2006 (Revised March 2008)
- Case
Changan Automobile Co., Ltd.
By: Dennis Campbell and Donglin Xia
Chairman Yin Jiaxu must communicate that the company's extraordinary reported performance in 2002 reflects Changan's unique strategy within the competitive dynamics of China's automobile industry. Changan's 2002 annual report demonstrated an extraordinary level of... View Details
Keywords: Financial Reporting; Ethics; Corporate Disclosure; Media; Business and Shareholder Relations; Auto Industry; China
Campbell, Dennis, and Donglin Xia. "Changan Automobile Co., Ltd." Harvard Business School Case 107-006, July 2006. (Revised March 2008.)
- 01 Mar 2017
- News
Air Time
Input Most common words in responses: Most common words in responses: @HBSAlumni What should alumni look for when joining a startup? “Character of people. Goodness that goes beyond competency.” — @AnthonyTjan Anthony Tjan (MBA 1998) “Must absolutely love these three:... View Details
- 01 Jun 2000
- News
Students and Business Leaders Look to Africa's Future
featured speakers. Panel discussions focused on topics such as information technology, financial services, agribusiness, media and communication, infrastructure development, and social enterprise. View Details
- 01 Sep 2015
- News
In My Humble Opinion: Keith Clinkscales (MBA 1990)
Keith Clinkscales (MBA 1990) began his 25-year media career at Vibe, a magazine founded by producer and musician Quincy Jones, before heading up Vanguarde Media, publisher of Heart & Soul, Honey, and Savoy magazines. “No matter what the... View Details
- 01 Jun 2015
- News
3-Minute Briefing: Rehito “Ray” Hatoyama (MBA 2008)
Kitty, with silver and black-based T-shirts. Orange is popular, too. In Japan, it’s mostly based on red, blue, white, and pink. Purple works well in Europe, although there are many different tastes from country to country. Last year, the US View Details
- 06 May 2015
- News
A portfolio of patents
Former cable and satellite TV executive Kazie Metzger (MBA 1970) is president of Personalized Media Communications, an intellectual property firm focused on patents. (Published May 2015) View Details
- Profile
Debora Lehrer
Why was earning your MBA at HBS important to you? When I graduated from Dartmouth College in 2005, I would have said that my chances of going to graduate school were close to zero. I had found my "dream job" at Major League Baseball and did not think there... View Details
Keywords: Entertainment / Media
- Web
Online Digital Marketing Strategy Course | HBS Online
objectives, metrics, target audiences, and value proposition to position your product or service for success Discover how to acquire and retain customers through paid, owned, and earned media Gain frameworks and tools you can apply to... View Details
- Portrait Project
Debbie Rosenbaum
body language. Graduating from Harvard Business School and Harvard Law School, I am now building a career in communication. Leveraging the legal landscape of trademark and copyright, I aspire be at the intersection of law, business and language — and at the forefront... View Details
- 01 Jun 2017
- News
In My Humble Opinion: Jen Wong (MBA 2004)
When Jen Wong (MBA 2004) joined Time Inc. as president of digital operations in 2016, the internet cheered. With stints at AOL and PopSugar, Wong was a respected veteran of the young digital media industry, and her hire signaled the... View Details
Keywords: April White
- 21 May 2016
- News
Homegrown Heroes
a recent article. Five years later, with events in 11 countries, including Myanmar, Cambodia, Thailand, Indonesia, and China, Sityodtong oversees a sports media company with 90 percent regional market share and triple-digit percentage... View Details