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  • All HBS Web  (6,398)
    • People  (41)
    • News  (1,864)
    • Research  (3,054)
    • Events  (34)
    • Multimedia  (56)
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  • December 2011
  • Article

Platform Envelopment

By: Thomas R. Eisenmann, Geoffrey Parker and Marshall Van Alstyne
Due to network effects and switching costs in platform markets, entrants generally must offer revolutionary functionality. We explore a second entry path that does not rely upon Schumpeterian innovation: platform envelopment. Through envelopment, a provider in one... View Details
Keywords: Digital Platforms; Business and Stakeholder Relations; Economic Systems; Development Economics; Business or Company Management; Business Strategy; Network Effects; Information Technology Industry; Technology Industry
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Eisenmann, Thomas R., Geoffrey Parker, and Marshall Van Alstyne. "Platform Envelopment." Strategic Management Journal 32, no. 12 (December 2011): 1270–1285.
  • March 2002 (Revised October 2002)
  • Background Note

Service on the Internet: The Effect of Physical Service on Scalability

Develops a framework for exploring the idea of, how service affects the economics of Internet organizations. Development of the framework requires an understanding of the different forms service takes in organizations that conduct business through the Internet. These... View Details
Keywords: Internet and the Web; Service Delivery; Service Industry
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Hallowell, Roger H. "Service on the Internet: The Effect of Physical Service on Scalability." Harvard Business School Background Note 802-146, March 2002. (Revised October 2002.)
  • 08 Mar 2011
  • Working Paper Summaries

Memory Lane and Morality: How Childhood Memories Promote Prosocial Behavior

Keywords: by Francesca Gino & Sreedhari D. Desai
  • January 2006 (Revised February 2015)
  • Case

Innovation at Timberland: Thinking Outside the Shoe Box

By: Rosabeth M. Kanter and Ryan Raffaelli
Innovation was linked to Timberland's heritage. In 2005, CEO Jeff Swartz and COO Ken Pucker hoped the Invention Factory, an advanced concept lab, would develop new breakthrough products and reinvigorate the company's culture of innovation. Since the 1960s, Timberland... View Details
Keywords: Innovation and Management; Growth and Development Strategy; Product Development; Organizational Culture; Change Management
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Kanter, Rosabeth M., and Ryan Raffaelli. "Innovation at Timberland: Thinking Outside the Shoe Box." Harvard Business School Case 306-064, January 2006. (Revised February 2015.)
  • June 2025
  • Exercise

Full-Funnel Advertising on TikTok: An Experiment (Solution)

By: Jeremy Yang and Ayelet Israeli
TikTok’s Marketing Science team developed a new type of advertising strategy beyond branding and performance advertising, called full-funnel advertising. Branding ads focused on brand building at the top of the funnel by generating consumer awareness, while performance... View Details
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Yang, Jeremy, and Ayelet Israeli. "Full-Funnel Advertising on TikTok: An Experiment (Solution)." Harvard Business School Exercise 525-067, June 2025.
  • June 2025
  • Supplement

Full-Funnel Advertising on TikTok: An Experiment

By: Jeremy Yang and Ayelet Israeli
TikTok’s Marketing Science team developed a new type of advertising strategy beyond branding and performance advertising, called full-funnel advertising. Branding ads focused on brand building at the top of the funnel by generating consumer awareness, while performance... View Details
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Yang, Jeremy, and Ayelet Israeli. "Full-Funnel Advertising on TikTok: An Experiment." Harvard Business School Spreadsheet Supplement 525-721, June 2025.
  • Article

Capture New Value from Your Existing Tech Infrastructure

By: Stefan Thomke and Anthony Rodrigo
When senior managers think about how to respond to the threats and opportunities of technological change, they often dream of the same thing: If they just could start a new company or division that isn’t held back by conventional thinking or outdated business models.... View Details
Keywords: Innovation; Technology; Ecosystem; Incubators; Technological Innovation; Telecommunications Industry; South Asia; Malaysia
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Thomke, Stefan, and Anthony Rodrigo. "Capture New Value from Your Existing Tech Infrastructure." Harvard Business Review Digital Articles (May 5, 2022).
  • 13 Dec 2014
  • News

The openness revolution

  • Person Page

Disclosure of potential conflict of interests

By: William R. Kerr

This is a voluntary disclosure of potential conflicts of interest. This is recommended but not currently required of faculty members at Harvard Business School.

During the past three years, I have worked with the following organizations in advisory, board of... View Details

  • 12 Apr 2022
  • Blog Post

The Many Languages of Medicine to Impact Care Delivery

Ted Obi (MS/MBA 2023) is a current MBA student at HBS and a third year medical student at the Icahn School of Medicine at Mount Sinai. His previous experiences include co-founding Melanin Doc, a non-profit supporting the next generation... View Details
  • 2021
  • Working Paper

Trade and the Single Car Market: The EC-Japan Elements of Consensus, 1985–1999

By: Grace Ballor
In 1991, in the midst of the program to create a liberal Single European Market and in the context of a new Joint Declaration for cooperation with Japan, the European Commission brokered a private deal to restrict Japanese imports into the European Community for nearly... View Details
Keywords: Market; Protectionism; Liberalization; Trade; Markets; International Relations; Auto Industry; Europe; European Union; Japan
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Ballor, Grace. "Trade and the Single Car Market: The EC-Japan Elements of Consensus, 1985–1999." Harvard Business School Working Paper, No. 21-145, June 2021.
  • 21 Aug 2017
  • Lessons from the Classroom

Companies Love Big Data But Lack the Strategy To Use It Effectively

brands goes to digital media. What happens when products with sensors generate such volumes of customer experience data that advertising may be a less significant factor?” Jeff Polzer, of the Organizational Behavior faculty, introduced... View Details
Keywords: by Dina Gerdeman
  • July 2004 (Revised December 2004)
  • Case

Timberland: Commerce and Justice

By: James E. Austin, Herman B. Leonard and James Quinn
When Jeffrey Swartz became the third generation in his family to lead the Timberland Co., he pursued a strategy in which commerce and justice were "inextricably linked." Community involvement, environmental management, and global labor standards became not addenda to... View Details
Keywords: Business Model; For-Profit Firms; Innovation and Invention; Leadership Development; Corporate Social Responsibility and Impact; Programs; Opportunities; Alignment; Business Strategy; Value
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Austin, James E., Herman B. Leonard, and James Quinn. "Timberland: Commerce and Justice." Harvard Business School Case 305-002, July 2004. (Revised December 2004.)
  • 22 Aug 2007
  • Research & Ideas

The Hedge Fund as Activist

recent academic papers have found that hedge funds generate returns of over 5 percent on announcement of their involvement, suggesting that investors believe these funds will increase the value of the firms they target. In a new paper... View Details
Keywords: by Robin Greenwood; Financial Services

    Caroline M. Elkins

    Caroline Elkins is the Thomas Henry Carroll/Ford Foundation Professor of Business Administration in the Business, Government and International Economy unit at HBS. She is also Professor of History and of African and African American Studies at Harvard University, an... View Details

    • October 2022 (Revised December 2022)
    • Case

    Reimagining Enel: Enabling Sustainable Progress

    By: Michael L. Tushman and Kerry Herman
    CEO Francesco Starace is considering what is next for Enel SpA, one of world's largest energy companies. From 2014 to 2022, he has wrought a dramatic transformation at Enel, restructuring the company's business units; redeploying senior talent across functions and... View Details
    Keywords: Leadership; Leadership And Change Management; Leadership Style; Leadership Succession; Renewables; Energy; Transformation; Renewable Energy; Business Divisions; Digital Transformation; Restructuring; Organizational Structure; Energy Industry; Europe; Latin America; North America; Spain; Italy
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    Tushman, Michael L., and Kerry Herman. "Reimagining Enel: Enabling Sustainable Progress (A)." Harvard Business School Case 423-001, October 2022. (Revised December 2022.)
    • September 2023 (Revised September 2024)
    • Case

    IBJ, Inc. (A): Seeking Matrimony in Japan

    By: Ramon Casadesus-Masanell and Akiko Saito
    In March 2020, Shigeru Ishizaka, founder and CEO of IBJ, Inc., Japan's largest marriage matching service provider, faced a critical decision regarding the company’s planned ¥3.5 billion (US$32.8 million) acquisition of competitor ZWEI Co., Ltd. IBJ, founded in 2006,... View Details
    Keywords: Mergers and Acquisitions; Risk and Uncertainty; Business Model; Corporate Strategy; Value
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    Casadesus-Masanell, Ramon, and Akiko Saito. "IBJ, Inc. (A): Seeking Matrimony in Japan." Harvard Business School Case 724-356, September 2023. (Revised September 2024.)
    • 12 Feb 2008
    • First Look

    First Look: February 12, 2007

    for other world regions. Purchase this case: http://www.hbsp.harvard.edu/b01/en/common/item_detail.jhtml?id=708421 General Mills (A) Harvard Business School Case 608-004 View Details
    Keywords: Martha Lagace
    • Teaching Interest

    Data Science and AI for Leaders

    By: Dennis Campbell
    Modern business increasingly relies... View Details
    Keywords: Artificial Intelligence; Data Science
    • Article

    Well Said: Why Articulating Your Strategy Can Set You Apart

    By: Frank V. Cespedes
    Senior finance managers now operate in an altered c-suite landscape. The executives reporting to the CEO have doubled in the past 30 years, mostly an increase in functional specialists, not general managers responsible for cross-functional integration. Three decades... View Details
    Keywords: Strategy; Sales
    Citation
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    Cespedes, Frank V. "Well Said: Why Articulating Your Strategy Can Set You Apart." AFP Exchange (Association for Finance Professionals) 35, no. 2 (March 2015): 49–51.
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