Publications

Find at Harvard

March 2002 (Revised October 2002)
Background Note

Service on the Internet: The Effect of Physical Service on Scalability

Develops a framework for exploring the idea of, how service affects the economics of Internet organizations. Development of the framework requires an understanding of the different forms service takes in organizations that conduct business through the Internet. These... View Details

Keywords: Internet and the Web; Service Delivery; Service Industry

08 Mar 2011
Working Paper Summaries

Memory Lane and Morality: How Childhood Memories Promote Prosocial Behavior

Keywords: by Francesca Gino & Sreedhari D. Desai

January 2006 (Revised February 2015)
Case

Innovation at Timberland: Thinking Outside the Shoe Box

By: Rosabeth M. Kanter and Ryan Raffaelli

Innovation was linked to Timberland's heritage. In 2005, CEO Jeff Swartz and COO Ken Pucker hoped the Invention Factory, an advanced concept lab, would develop new breakthrough products and reinvigorate the company's culture of innovation. Since the 1960s, Timberland... View Details

Keywords: Innovation and Management; Growth and Development Strategy; Product Development; Organizational Culture; Change Management

June 2025
Exercise

Full-Funnel Advertising on TikTok: An Experiment (Solution)

By: Jeremy Yang and Ayelet Israeli

TikTok’s Marketing Science team developed a new type of advertising strategy beyond branding and performance advertising, called full-funnel advertising. Branding ads focused on brand building at the top of the funnel by generating consumer awareness, while performance... View Details

June 2025
Supplement

Full-Funnel Advertising on TikTok: An Experiment

By: Jeremy Yang and Ayelet Israeli

TikTok’s Marketing Science team developed a new type of advertising strategy beyond branding and performance advertising, called full-funnel advertising. Branding ads focused on brand building at the top of the funnel by generating consumer awareness, while performance... View Details

Article

Capture New Value from Your Existing Tech Infrastructure

By: Stefan Thomke and Anthony Rodrigo

When senior managers think about how to respond to the threats and opportunities of technological change, they often dream of the same thing: If they just could start a new company or division that isn’t held back by conventional thinking or outdated business models.... View Details

Keywords: Innovation; Technology; Ecosystem; Incubators; Technological Innovation; Telecommunications Industry; South Asia; Malaysia

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13 Dec 2014
News

The openness revolution

Person Page

Disclosure of potential conflict of interests

By: William R. Kerr

This is a voluntary disclosure of potential conflicts of interest. This is recommended but not currently required of faculty members at Harvard Business School.

During the past three years, I have worked with the following organizations in advisory, board of... View Details

12 Apr 2022
Blog Post

The Many Languages of Medicine to Impact Care Delivery

Ted Obi (MS/MBA 2023) is a current MBA student at HBS and a third year medical student at the Icahn School of Medicine at Mount Sinai. His previous experiences include co-founding Melanin Doc, a non-profit supporting the next generation... View Details

2021
Working Paper

Trade and the Single Car Market: The EC-Japan Elements of Consensus, 1985–1999

By: Grace Ballor

In 1991, in the midst of the program to create a liberal Single European Market and in the context of a new Joint Declaration for cooperation with Japan, the European Commission brokered a private deal to restrict Japanese imports into the European Community for nearly... View Details

Keywords: Market; Protectionism; Liberalization; Trade; Markets; International Relations; Auto Industry; Europe; European Union; Japan

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21 Aug 2017
Lessons from the Classroom

Companies Love Big Data But Lack the Strategy To Use It Effectively

brands goes to digital media. What happens when products with sensors generate such volumes of customer experience data that advertising may be a less significant factor?” Jeff Polzer, of the Organizational Behavior faculty, introduced... View Details

Keywords: by Dina Gerdeman

July 2004 (Revised December 2004)
Case

Timberland: Commerce and Justice

By: James E. Austin, Herman B. Leonard and James Quinn

When Jeffrey Swartz became the third generation in his family to lead the Timberland Co., he pursued a strategy in which commerce and justice were "inextricably linked." Community involvement, environmental management, and global labor standards became not addenda to... View Details

Keywords: Business Model; For-Profit Firms; Innovation and Invention; Leadership Development; Corporate Social Responsibility and Impact; Programs; Opportunities; Alignment; Business Strategy; Value

22 Aug 2007
Research & Ideas

The Hedge Fund as Activist

recent academic papers have found that hedge funds generate returns of over 5 percent on announcement of their involvement, suggesting that investors believe these funds will increase the value of the firms they target. In a new paper... View Details

Keywords: by Robin Greenwood; Financial Services

Caroline M. Elkins

Caroline Elkins is the Thomas Henry Carroll/Ford Foundation Professor of Business Administration in the Business, Government and International Economy unit at HBS. She is also Professor of History and of African and African American Studies at Harvard University, an... View Details

October 2022 (Revised December 2022)
Case

Reimagining Enel: Enabling Sustainable Progress

By: Michael L. Tushman and Kerry Herman

CEO Francesco Starace is considering what is next for Enel SpA, one of world's largest energy companies. From 2014 to 2022, he has wrought a dramatic transformation at Enel, restructuring the company's business units; redeploying senior talent across functions and... View Details

Keywords: Leadership; Leadership And Change Management; Leadership Style; Leadership Succession; Renewables; Energy; Transformation; Renewable Energy; Business Divisions; Digital Transformation; Restructuring; Organizational Structure; Energy Industry; Europe; Latin America; North America; Spain; Italy

September 2023 (Revised September 2024)
Case

IBJ, Inc. (A): Seeking Matrimony in Japan

By: Ramon Casadesus-Masanell and Akiko Saito

In March 2020, Shigeru Ishizaka, founder and CEO of IBJ, Inc., Japan's largest marriage matching service provider, faced a critical decision regarding the company’s planned ¥3.5 billion (US$32.8 million) acquisition of competitor ZWEI Co., Ltd. IBJ, founded in 2006,... View Details

Keywords: Mergers and Acquisitions; Risk and Uncertainty; Business Model; Corporate Strategy; Value

12 Feb 2008
First Look

First Look: February 12, 2007

for other world regions. Purchase this case: http://www.hbsp.harvard.edu/b01/en/common/item_detail.jhtml?id=708421 General Mills (A) Harvard Business School Case 608-004 View Details

Keywords: Martha Lagace

Teaching Interest

Data Science and AI for Leaders

By: Dennis Campbell

Modern business increasingly relies... View Details

Keywords: Artificial Intelligence; Data Science

Article

Well Said: Why Articulating Your Strategy Can Set You Apart

By: Frank V. Cespedes

Senior finance managers now operate in an altered c-suite landscape. The executives reporting to the CEO have doubled in the past 30 years, mostly an increase in functional specialists, not general managers responsible for cross-functional integration. Three decades... View Details

Keywords: Strategy; Sales