food and beverage - Publications - Faculty & Research

Portrait Project

Jennifer Wu

Mom lay on the bathroom floor, her face ashen as she threw up once more. Dad and I hovered over her, fretful and anxious, as we debated calling an ambulance. Thankfully, it turned out to be a bout of View Details

18 Jun 2024
Cold Call Podcast

How Natural Winemaker Frank Cornelissen Innovated While Staying True to His Brand

Keywords: Re: Tiona W. Zuzul; Food & Beverage; Agriculture & Agribusiness

31 Jan 2014
News

Body, Heal Thyself

the challenges?'" The answer to that question was Peter Barton Hutt, former chief counsel for the FDA and an expert on food and drug law, so they recruited him to join the... View Details

Keywords: Maureen Harmon; biotech; Scientific Research and Development Services; Scientific Research and Development Services

Web

Bringing a Taste of Japan to the World - Global Activities 2020

from investors in Japan, and in November 2019, with Nakamura and some friends, he presided over a mostly successful “Yasu & Masa’s Ramen” pop-up event in Cambridge. “Everyone ate well, View Details

26 Nov 2001
Op-Ed

Why Corporate Budgeting Needs To Be Fixed

Corporate budgeting is a joke, and everyone knows it. It consumes a huge amount of executives' time, forcing them into endless rounds of dull meetings and tense negotiations. It encourages managers to lie... View Details

Keywords: by Michael C. Jensen

31 May 2017
What Do You Think?

Can Amazon Do What Walmart Couldn’t, Stop the 'Wheel of Retailing'?

it, “The acquisition of Whole Foods by Amazon (which took place after this month’s column was posted) shows that there still are vast opportunities for Amazon to avoid the mechanics of the wheel The wheel begins to turn only when volume... View Details

Keywords: by James Heskett; Retail

28 Jun 2004
Research & Ideas

How to Avoid a Price Increase

quantity than raise prices, conclude Harvard Business School marketing professor John Gourville and University of Texas professor Jonathan Koehler. They recently published their findings in a working paper, "Downsizing Price Increases: A... View Details

Keywords: by Manda Salls

01 Dec 2022
News

Singing to the Corn

you will, for an alternative to the high-yield, soil-depleting cycle of tilling, pesticides, and fertilization that could ultimately endanger the planet’s ability to grow enough food for its people. Through... View Details

Keywords: Julia Hanna; photographed by Vance Jacobs; Agriculture

April 1990
Case

Nestle Alimentana S.A. -- Infant Formula (Abridged)

By: James E. Austin

The new vice president of infant and dietetic products of Nestle Alimentana S.A. has to make recommendations on the company's marketing programs for its infant formulas in developing countries. The U.S. subsidiary is currently the target of a consumer boycott because... View Details

Keywords: Product Marketing; Emerging Markets; Developing Countries and Economies; Distribution Channels; Marketing Strategy; Cross-Cultural and Cross-Border Issues; Food; Business Subsidiaries; Food and Beverage Industry; United States; Switzerland

Citation

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01 Apr 1997
News

The Businesslike Gourmet: Karen Page on America's Foodservice Industry

York City. How did you get professionally involved with food? In college, I ran a company that delivered birthday cakes ordered by students' parents. After HBS, as a consultant to the food and View Details

10 Mar 2021
News

Action Plan: Brewing Awareness

at the bars of Harvard Square—and carried that affinity with him to New York, where he took a job in finance at Perella Weinberg. At a Whole Foods located on the first floor of his apartment building, Murad could fill a growler with an... View Details

Keywords: Julia Hanna; beer; India; leadership; COVID-19; manufacturing; marketing; Beverage and Tobacco Product Manufacturing; Beverage and Tobacco Product Manufacturing

7 PM – 9 PM PST, 08 Mar 2017
HBS Alumni Events

HBS San Francisco Young Alumni Networking Reception

HBS alumni MBA 2012-2016 are invited to an evening of socializing and networking in San Francisco View Details

Profile

Dilan Gomih

Even food can be a managerial exercise." Dilan's ambitions are entrepreneurial in nature. “I'm looking for the intersection between wellness and media," she says. “If there's a company out there,... View Details

Keywords: Financial Services; Entertainment/Media

April 2018
Supplement

Breakfast at the Paramount

By: Ryan W. Buell

The Paramount is a 44-seat diner on Charles Street in the Beacon Hill neighborhood of Boston. A frequent "Best of Boston" award winner, the restaurant is a perennial favorite among locals and tourists, particularly for brunch on the weekends, when lines often stretch... View Details

Keywords: Food; Management Practices and Processes; Service Delivery; Food and Beverage Industry; Food and Beverage Industry; Boston

Citation

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7 PM – 9 PM GMT, 15 Apr 2015

HBS London Young Alumni Reception

HBS alumni MBA 2005-2014 are invited to an evening of socializing and networking in London. View Details

6:30 PM – 8:30 PM CDT, 12 Mar 2015

HBS Houston Young Alumni Reception

HBS alumni MBA 2005-2014 are invited to an evening of socializing and networking in Houston. View Details

7 PM – 9 PM EDT, 30 Apr 2015

HBS Washington DC Young Alumni Reception

HBS alumni MBA 2005-2014 are invited to an evening of socializing and networking in Washington, DC. View Details

October 2019 (Revised April 2020)
Case

Carme Ruscalleda: The Chef as an Artist

By: Boris Groysberg, Carin-Isabel Knoop and Annelena Lobb

In October 2018, Chef Carme Ruscalleda, the most-starred woman chef in the world at the time, closed the doors of her Restaurant Sant Pau (Sant Pau), as she had on almost every night for the past 30 years—this time for the last time. Ruscalleda had opened the... View Details

Keywords: Restaurants; Sant Pau; Personal Development and Career; Family Business; Leadership Style; Innovation and Invention; Food; Success; Food and Beverage Industry

Citation

Educators

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September 1985 (Revised September 1987)
Case

H.J. Heinz Co.: Plastic Bottle Ketchup (A)

By: John A. Quelch

The Heinz Ketchup product manager must decide whether or not to launch a new plastic bottle and, if so, what marketing program and support to place behind it. View Details

Keywords: Decisions; Food; Product Launch; Innovation and Invention; Food and Beverage Industry

Citation

Educators

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