brand management - Publications - Faculty & Research

03 Dec 2007
Research & Ideas

Authenticity over Exaggeration: The New Rule in Advertising

girls reveal insecurities about their looks, showing the harm done by unrealistic standards set by the industry. (Dove is also the subject of a new case by Deighton.) “Authenticity becomes a much more desirable property than exaggeration.” "The story of Dove is one of... View Details

Keywords: by Julia Hanna; Publishing; Advertising

01 Mar 2012
News

Alumni Book Briefs

thinking, translating his insights into practice and correcting the most common misconceptions about them. Guide to Managing Growth: Turning Success into Even Bigger Success by Rupert Merson (PMD 71, 1996) (Wiley) Successful growth... View Details

Keywords: Publishing Industries (except Internet); Information

Profile

Jenny Tison

summer internships. At J.P. Morgan, Jenny learned that, “banking was not for me.” An internship at the Pentagon, as a junior program analyst, confirmed her enthusiasm for math and measuring performance. An entrepreneurial venture – selling national and View Details

29 Aug 2017
Blog Post

3 Insights from My First Year at HBS

me to think in this way. 3. I Followed My Passions This summer I have been working on starting up Chaku Foods Limited, a consumer goods food brand from Ghana that creates delicious snacks using local agricultural products. The first... View Details

06 Dec 2021
News

Turning Point: Makeover

After HBS, I went to Starbucks where I loved the company and it showed. My work was featured in the press and Howard Schultz had me present to his board. Yet my male manager gave me a “meets expectations” review for weakness in... View Details

Keywords: entrepreneurship; leadership; purpose; Asian American; beauty industry; Miscellaneous Manufacturing; Manufacturing

01 Sep 2017
News

Read All About It: Journalism Can Be Profitable

US elections. David Perpich (MBA 2007) oversaw the development of that groundbreaking paywall and has led the company in the development of successful new digital products such as NYT Cooking. Now we ask Perpich—named president and general View Details

Keywords: April White; New York Times; newspapers; Google; Wirecutter; social media; Facebook; News, Library, Internet, and Other Services; Information

13 May 2014
First Look

First Look: May 13

how management and corporate boards of directors can best manage investor relations with activist stockholders such as hedge funds who are demanding major changes within a corporation to improve stockholder... View Details

Keywords: Sean Silverthorne

Web

Departments | Employment

agility, and working towards strategic objectives. Managers work together to set strategy, priorities, and policies, determine resource allocation, manage performance and coach individual staff on their... View Details

16 Mar 2010
First Look

First Look: March 16

Managing such a firm in the era of globalization posed enormous challenges. The book covers the company's strategies and provides compelling evidence of its decision making, marketing, brand management,... View Details

Keywords: Martha Lagace

12 Aug 2008
First Look

First Look: August 12, 2008

2001. In 1990 the German consumer goods company Benkiser began acquiring fragrance and cosmetics brands with the intent of developing a beauty business. These included the long-established, but relatively small, U.S. fragrance company... View Details

Keywords: Sean Silverthorne

December 2003 (Revised April 2004)
Case

Dragon's Teeth Vineyards

By: Alan D. MacCormack, Marius Leibold, Sven Voelpel and Kerry Herman

Dragon's Teeth Vineyards (DTV) is a South African wine producer that is considering whether to use genetically modified organisms (GMOs) in its wine-making process. GMOs promise to lower the costs of wine production significantly through increased yields and reduced... View Details

Keywords: Technological Innovation; Growth and Development Strategy; Genetics; Transition; Brands and Branding; Product Development; Product Design; Organizational Change and Adaptation; Technology Adoption; Food and Beverage Industry; Biotechnology Industry; South Africa

Citation

Educators

Purchase

15 May 2018
First Look

New Research and Ideas, May 15, 2018

advancement. To ensure gender equity, the authors recommend that managers (1) question the stereotypes behind their practices, (2) consider other factors that might explain the achievement gap, (3) change workplace conditions accordingly,... View Details

Keywords: Dina Gerdeman

10 Apr 2006
Research & Ideas

Lessons from the Browser Wars

the brand choice made by users, "distribution played a larger role than did technical progress in determining the market outcomes," the scholars conclude in the paper "Economic and Technical Drivers of Technology Choice:... View Details

Keywords: by Sara Grant; Computer; Consumer Products; Technology

20 Dec 2022
Blog Post

7 Resolutions for Recruiting in the New Year

process impacts brand reputation and gives potential applicants a window into company culture.5. Resolve to Train Your TrainersMake it a priority to hold trainings for your current hiring managers, not just new employees. A commitment to... View Details

Keywords: All Industries

01 Mar 2010
News

Money Matters

interests that later proved complementary when it came to carving up iTrust management responsibilities. Agarwala grew up in Calcutta, the original capital of India during British colonial rule, dreaming of playing cricket. He ultimately... View Details

Keywords: Roger Thompson; Finance

29 Jan 2008
First Look

First Look: January 29, 2008

potential: (1) project complexity, (2) cross-functionality, (3) temporary membership, (4) fluid team boundaries and (5) embeddedness in organizational structures. We argue that effective management of these five attributes allows not only... View Details

Keywords: Martha Lagace

Web

Field Course: Venture Capital Journey - Course Catalog

superseded by this course. In VCJ, students will learn all aspects of the venture capital process, including: Deal sourcing Developing an investment thesis Conducting due diligence Investment decision making Determining valuation and negotiating terms Constructing and... View Details

02 Mar 2015
Research & Ideas

Retail Reaches a Tipping Point—Which Stores Will Survive?

Alvarez, and research associate Dan Greenberg (Harvard MBA 2012). Their new book Retail Revolution: Will Your Brick-and-Mortar Store Survive?, predicts, among many other things, the continuing decline of major brick and mortar brands... View Details

Keywords: by Sean Silverthorne; Retail

19 Jul 2010
Research & Ideas

How Mercadona Fixes Retail’s ’Last 10 Yards’ Problem

about how poor operational decisions create unnecessary complications that lead to quality problems and lower labor productivity and, in general, make life hard for retail employees." Ton is interested in demonstrating how operations can be designed and View Details

Keywords: by Julia Hanna; Retail; Food & Beverage

21 Aug 2017
Blog Post

From Germany to HBS

still rather uncommon in Germany. German boardrooms and higher levels of management are mostly populated by PhDs. But I wanted to do an MBA for my own personal growth, for the opportunities it would open up internationally, and for the... View Details

Publications