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  • 29 Oct 2007
  • HBS Case

Marketing Maria: Managing the Athlete Endorsement

interest to Harvard Business School professor Anita Elberse, be they a movie legend or a third baseman. She wrote the Sharapova case with Margarita Golod (HBS MBA '07) to study and frame classroom discussions on a favorite field of research: the View Details
Keywords: by Sarah Jane Gilbert; Sports
  • 27 Dec 2015
  • Research & Ideas

The Most Popular Stories and Research Papers of 2015

and innovation, says Jim Heskett. What changes will allow managers to add value to the creative process? What do YOU think? What Makes a Good Leader? (25,360) Leadership comes in many shapes and sizes, and often from entirely unexpected... View Details
  • 09 Apr 2008
  • Research & Ideas

The Matchmaker of the Modern Economy

savings market, but they were reluctant to invest in risky new ventures. Custom and prudence dictated that the trustees of these firms confined their investments to high-grade bonds or blue-chip securities. [ARD's acting president Ralph]... View Details
Keywords: by Spencer E. Ante
  • 07 Mar 2017
  • First Look

First Look at New Research, March 7

fiscal year 2016. CEO Tim Cook commented on a very successful fiscal year 2016 and focused on all the positive financial results. However, Apple’s 2016 annual report was also telling another story. Apple’s total revenue had decreased 9%,... View Details
Keywords: Sean Silverthorne
  • 16 Dec 2002
  • Research & Ideas

Mentoring—Using the Voice of Experience

There is an understanding that knowledge is to be transferred and shared. Now, that makes a heck of a lot of difference in whether you have a total learning organization or an organization that is dedicated to View Details
Keywords: by Sean Silverthorne
  • 22 May 2018
  • First Look

New Research and Ideas, May 22, 2018

established practice. Companies have hired writers and chief content officers to run departments as well as create blogs and other materials—in the process, some have assured sales people that content marketing can mean the end of cold calling. The authors examined 34... View Details
Keywords: Dina Gerdeman
  • 12 Aug 2014
  • First Look

First Look: August 12

addition, a growing literature has begun to highlight the potential importance of overconfidence in driving entrepreneurial outcomes. Such a mechanism may appear at face value to work like a lower level of risk aversion, but there are... View Details
Keywords: Sean Silverthorne
  • 03 Aug 2010
  • First Look

First Look: August 3

argue that the considerable moral hazard of private regulatory enforcement can be mitigated by the scope of organizations' product/service portfolios and by private governance mechanisms. These organizational characteristics affect the stringency of enforcement through... View Details
Keywords: Martha Lagace
  • 10 Apr 2007
  • First Look

First Look: April 10, 2007

Harvard Business School Case 207-109 Taka Haneda, a proprietary trader at the Tokyo office of Goldman Sachs, has just learned that the Nikkei 225 will undergo a significant redefinition over the coming week. He faces several billion dollars of View Details
Keywords: Martha Lagace
  • 31 Jul 2012
  • First Look

First Look: July 31

large due to either product characteristics or the distance between exporter and importer. Finally, we find that in countries with well-developed finance, total exports and the allocation of exports across importers are more sensitive to... View Details
Keywords: Carmen Nobel
  • 27 Feb 2018
  • First Look

First Look at New Research and Ideas, February 27, 2018

Benchmarks: Do Boards Follow the Informativeness Principle? By: Ma, Paul, Jee Eun Shin, and Charles C.Y. Wang Abstract—Relative total shareholder return (rTSR) is increasingly used to incentivize and evaluate managers. Although... View Details
Keywords: Sean Silverthorne
  • 26 Mar 2019
  • First Look

New Research and Ideas, March 26, 2019

to financial results, to behave according to the organization’s long term values and goals. Surprisingly, we find that the intervention drove even higher effort on performance associated with pre-existing monetary incentives but, on... View Details
Keywords: Dina Gerdeman
  • 30 Oct 2006
  • First Look

First Look: October 31, 2006

customer service—to build his business. Covers the first 50 years of American Airlines' history, beginning with its role as an industry consolidator in the late 1920s. Smith's strategic and operational choices in building American... View Details
Keywords: Sean Silverthorne
  • 06 Nov 2007
  • First Look

First Look: November 6, 2007

less fearful of imminent takeover, yet the pressure remains: They face shareholders who wonder why they aren't getting private-equity-level returns. Rather than dismiss the value private equity has created as manipulated or aberrant,... View Details
Keywords: Sean Silverthorne
  • 30 Jan 2007
  • First Look

First Look: January 30, 2007

of plant-level data provides evidence of capital deepening and a decline in total factor productivity following the introduction of wrongful-discharge protections. This last result is potentially quite important, suggesting that mandated... View Details
Keywords: Martha Lagace
  • 02 Jun 2003
  • Research & Ideas

Why Have Marketers Ignored America’s Man-of-Action Hero?

want to be rebels, to be totally autonomous, free from institutional constraints to find their own adventures. Yet they don't want to be castigated as immature, lacking the willpower and social-mindedness to take on important... View Details
Keywords: by Manda Salls
  • 04 Aug 2021
  • Research & Ideas

Worried About the Great Resignation? Be a Good Company to Come From

While managers feared that all the top talent would leave, instead Recruit grew to become a $20 billion tech company (roughly the equivalent of Salesforce) that employs 50,000 people globally. They have created a suite of products including platforms that help View Details
Keywords: by Sandra J. Sucher and Shalene Gupta
  • 23 Nov 2010
  • First Look

First Look: November 23

Abstract Because the market for online advertising is both new and fast-changing, participants experiment with all manner of variations. Should an advertiser's payment reflect the number of times an ad was shown, the number of times it was clicked, the number of sales... View Details
Keywords: Sean Silverthorne
  • 31 May 2016
  • First Look

May 31, 2016

employee walks by the clinic for reasons other than vaccination—predicts whether the employee gets vaccinated at the clinic. We also test whether base proximity—the inverse of walking distance from the employee’s desk to the clinic—predicts vaccination probability.... View Details
Keywords: Sean Silverthorne
  • 15 Oct 2008
  • First Look

First Look: October 15, 2008

Mouse and the Wealthy Elephant Live Happily Ever After? Authors:James E. Austin and Herman B. Leonard Abstract What happens when small iconic socially oriented businesses are acquired by large corporations? Such mergers create significant opportunities for creating... View Details
Keywords: Martha Lagace
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