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Show Results For
- All HBS Web
(8,023)
- People (39)
- News (1,879)
- Research (4,896)
- Events (50)
- Multimedia (65)
- Faculty Publications (3,178)
- Web
Guiding Principles for Conscious and Inclusive Description | Baker Library
descriptive practices. Within Harvard University, we support and are committed to following the Guiding Principles for Conscious and Inclusive Description at Harvard . We acknowledge that: Our role as... View Details
- May 2022
- Case
Thinking Outside the Wine Box (A): Mekanism and the Franz for Life Campaign
This case provides an overview of “Franz for Life,” an advertising campaign that independent advertising agency Mekanism created and executed to revitalize the brand image of Franzia, a low-cost boxed wine. For several years, Franzia’s popularity declined among... View Details
Keywords: Marketing; Brands and Branding; Marketing Strategy; Digital Marketing; Social Marketing; Marketing Communications; Product Positioning; Food and Beverage Industry; Food and Beverage Industry; United States
Amano, Tomomichi, Elie Ofek, Mengjie Cheng, and Amy Klopfenstein. "Thinking Outside the Wine Box (A): Mekanism and the Franz for Life Campaign." Harvard Business School Case 522-055, May 2022.
- 20 Mar 2000
- Research & Ideas
No Place Like Home: America’s Housing Crisis and Its Impact on Business
food, shelter is perhaps the most basic human need. In modern society, stable, safe housing is more than a matter of comfort and convenience; it positively affects childhood development, individual... View Details
- 2017
- Working Paper
Seeking to Belong: How the Words of Internal and External Beneficiaries Influence Performance
By: Paul Green, Francesca Gino and Bradley R. Staats
In this paper, we examine how connecting to beneficiaries of one’s work increases performance and argue that beneficiaries internal to an organization (i.e., one’s own colleagues) can serve as an important source of motivation, even in jobs that—on the surface—may seem... View Details
Keywords: Prosocial Motivation; Belongingness; Motivation; Job Design; Field Experiment; Motivation and Incentives; Strategy; Job Design and Levels
Green, Paul, Francesca Gino, and Bradley R. Staats. "Seeking to Belong: How the Words of Internal and External Beneficiaries Influence Performance." Harvard Business School Working Paper, No. 17-073, February 2017.
- Research Summary
New Venture Growth
Young and no Money? Never Mind: Strategies for New Venture Growth. Being revised (R&R) for Organization Science.
Mukti's dissertation, "Great Oaks from Little Acorns Grow: Strategies for New Venture Growth," explored how intangible resources such... View Details
- 11 Mar 2008
- Working Paper Summaries
Finding Missing Markets (and a disturbing epilogue): Evidence from an Export Crop Adoption and Marketing Intervention in Kenya
- 2024
- Working Paper
Corporate Culture Homogeneity and Top Executive Incentive Design: Evidence from CEO Compensation Contracts
By: Dennis Campbell, Ruidi Shang and Zhifang Zhang
We examine how corporate cultures characterized by high degrees of homogeneity in the underlying values and beliefs of organizational members are related to the design of CEO incentive compensation contracts. We argue that culture homogeneity within firms lowers... View Details
Keywords: Corporate Culture; Compensation Design; Accounting; Management Control; Incentive Systems; Organizational Culture; Job Design and Levels; Governance; Executive Compensation; Motivation and Incentives
Campbell, Dennis, Ruidi Shang, and Zhifang Zhang. "Corporate Culture Homogeneity and Top Executive Incentive Design: Evidence from CEO Compensation Contracts." Harvard Business School Working Paper, No. 24-054, February 2024.
- 04 Feb 2022
- Blog Post
Energy and Cleantech: Career Advice from the Career & Professional Development Office
I coach and company I meet with, from climate tech startups to renewable energy investment funds. You’ve worked with CPD for over 10 years. What trends have you noticed over that time? Specifically, what have you noticed about the types... View Details
- May 1998
- Teaching Note
Working Yourself Out of a Job (A) - (E) and Video TN
By: Norman A. Berg
Keywords: Job Cuts and Outsourcing
- 01 Jun 2002
- News
Profile: The Invisible Hand - Robert Massie and God's Green Earth
to report their economic, environmental, and social conduct. Notes Massie, GRI's founding chair, “In addition to governmental mechanisms, we need the GRI framework to keep globalization on a positive track.... View Details
- April 1993 (Revised May 1994)
- Case
General Dynamics and Computer Sciences Corporation: Outsourcing the IS Function (A)
By: F. Warren McFarlan and Katherine Seger
Designed to generate discussion on the issues of outsourcing from the perspective of a firm thinking about turning over its IS activities to a third-party vendor. View Details
Keywords: Management Systems; Management Style; Information Technology; Job Cuts and Outsourcing; Business Strategy; Economic Systems; Business or Company Management; Organizational Change and Adaptation; Business Processes; Employment; Emerging Markets; Activity Based Costing and Management; Information Technology Industry; Consulting Industry
McFarlan, F. Warren, and Katherine Seger. "General Dynamics and Computer Sciences Corporation: Outsourcing the IS Function (A)." Harvard Business School Case 193-144, April 1993. (Revised May 1994.)
- April 1993 (Revised December 2001)
- Case
General Dynamics and Computer Sciences Corporation: Outsourcing the IS Function (B)
By: F. Warren McFarlan and Katherine Seger
Designed to look at outsourcing from the perspective of a major computer services company trying to get into the business. View Details
Keywords: Communication Technology; Business Startups; Business Plan; Business Strategy; Job Cuts and Outsourcing; Financial Management; Management Teams; Communication Strategy; Organizational Design; Product Design; Accounting; Activity Based Costing and Management; Computer Industry; Information Technology Industry
McFarlan, F. Warren, and Katherine Seger. "General Dynamics and Computer Sciences Corporation: Outsourcing the IS Function (B)." Harvard Business School Case 193-145, April 1993. (Revised December 2001.)
- May 2022
- Supplement
Thinking Outside the Wine Box (B): Mekanism and the Franz for Life Campaign
This case reveals the events that took place after the conclusion of the case “Thinking Outside the Wine Box (A): Mekanism and the Franz for Life Campaign.” After reviewing Mekanism’s pitches for the Franz for Life 2.0 campaign, TWG executives felt that the proposed... View Details
Keywords: Marketing; Brands and Branding; Marketing Strategy; Digital Marketing; Social Marketing; Marketing Communications; Product Positioning; Advertising; Communication Strategy; Advertising Campaigns; Social Media; Food and Beverage Industry; Food and Beverage Industry; United States
Amano, Tomomichi, Elie Ofek, Mengjie Cheng, and Amy Klopfenstein. "Thinking Outside the Wine Box (B): Mekanism and the Franz for Life Campaign." Harvard Business School Supplement 522-059, May 2022.
- Article
The Emotional Tightrope of Downsizing: Hidden Challenges for Leaders and Their Organizations
By: Andrew Molinsky and Joshua D. Margolis
Molinsky, Andrew, and Joshua D. Margolis. "The Emotional Tightrope of Downsizing: Hidden Challenges for Leaders and Their Organizations." Organizational Dynamics 35, no. 2 (May 2006): 145–159.
- 13 Oct 2015
- Research & Ideas
Does Business Get Done the Same Way in Emerging and Developed Countries?
was level, and he took advantage. Eventually he would build Akfen Holding, today one of the biggest infrastructure construction and operations companies. “As an outsider in the previous era, this was a... View Details
Keywords: by Sean Silverthorne
- 2025
- Working Paper
The Hidden Costs of Working Multiple Jobs: Implications for Spending Behavior and Wellbeing
By: Paige Tsai and Ryan W. Buell
Problem definition: Amidst inflation, rising costs of living, an explosion in remote and gig working opportunities, and an increase in the part-time labor mix in economies around the world, it is becoming evermore commonplace for
people to earn labor income... View Details
Keywords: Behavioral Operations; Employee Behavior; Job Design and Levels; Personal Finance; Well-being; Happiness; Satisfaction; Wages
Tsai, Paige, and Ryan W. Buell. "The Hidden Costs of Working Multiple Jobs: Implications for Spending Behavior and Wellbeing." Harvard Business School Working Paper, No. 25-036, January 2025. (Revised March 2025.)
- 18 Oct 2016
- Op-Ed
Why Business Should Invest in Community Health
impact. This will allow them to calculate a total population health footprint and publish an annual health impact report, along the lines of today’s sustainability reports. Now that Target has centered its CSR strategy around wellness, it... View Details
- 07 Jul 2015
- Blog Post
From Teach for America – to HBS – and Back Again
leaving HBS? I went into consulting right after school. About three months in I got a call from Teach For America to see if I'd be interested in running the region down in Miami. As a public school graduate from Miami and having taught... View Details
It Takes Two to Untangle: Illuminating How and Why Some Workplace Relationships Adapt While Others Deteriorate after a Workplace Microaggression
Although scholars largely assume that workplace microaggressions negatively impact the work relationship between the target and the perpetrator, relational deterioration is not the only observable relational outcome. Indeed, there are instances of relational... View Details
- 11 Oct 2024
- Research & Ideas
How AI Could Ease the Refugee Crisis and Bring New Talent to Businesses
The world’s refugee population has exploded over the last decade, straining the resources of international resettlement agencies as staff struggle to keep up with manually matching millions of refugees and asylum seekers to host... View Details