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  • Web

Cluster Studies - Institute For Strategy And Competitiveness

opportunities in other industries and clusters. Overall, these findings highlight the important role of cluster-based agglomeration in regional economic performance. Cluster Assessment & Strategy Feb 2003 New Jersey Life Science... View Details
  • Research Summary

Institutional influences on the firm: cross-country comparisons

A third stream of work examines the influence of country institutions on firms in a cross-country comparative context.  In a paper co-authored with Jordan Siegel (published in Management Science in 2009), we employed a quasi-natural experiment:  a... View Details
  • 01 Dec 2019
  • News

Developing Leaders Who Bridge Business and Engineering

will provide financial aid for students in the MS/MBA: Engineering Sciences Program, offered jointly by HBS and the Harvard John A. Paulson School of Engineering and Applied Sciences (SEAS). The gift... View Details
  • 01 Apr 2013
  • Research & Ideas

First Minutes are Critical in New-Employee Orientation

Science Quarterly, a research team finds that shifting the focus to an employee's personal identity leads to an increase in both employee retention and customer satisfaction. "Organizations will talk about recruiting from outside the... View Details
Keywords: by Carmen Nobel; Web Services; Service; Telecommunications
  • 10 Oct 2023
  • Blog Post

Policy Drivers for Environmental Justice: What Businesses Need to Know

(they/them) is a political science student pursuing a Master of Public Administration at American University. They have been working as an intern with HBS Initiatives through DZConneX. Skye is enthusiastic about work on issues like... View Details
  • Article

ESG Integration in Investment Management: Myths and Realities

By: Sakis Kotsantonis, Christopher Pinney and George Serafeim
The authors’ aim in this article is to set the record straight on the financial performance of sustainable investing while also correcting a number of other widespread misconceptions about this rapidly growing set of principles and methods. Myth Number 1:... View Details
Keywords: ESG; Sustainability; Investment Management; Finance; Corporate Social Responsibility; Integrated Corporate Reporting; Corporate Social Responsibility and Impact; Investment; Environmental Sustainability; Corporate Governance
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  • January 2022
  • Article

Why is Corporate Virtue in the Eye of The Beholder? The Case of ESG Ratings

By: Dane Christensen, George Serafeim and Anywhere Sikochi
Despite the rising use of environmental, social, and governance (ESG) ratings, there is substantial disagreement across rating agencies regarding what rating to give to individual firms. As what drives this disagreement is unclear, we examine whether a firm’s ESG... View Details
Keywords: ESG Ratings; Rating Agency Disagreement; ESG Disclosure; Corporate Social Responsibility; Sustainability; Corporate Social Responsibility and Impact; Environmental Sustainability; Corporate Disclosure
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  • January 2021 (Revised May 2021)
  • Case

Amazon Shopper Panel: Paying Customers for Their Data

By: Eva Ascarza and Ayelet Israeli
This case introduces a new Amazon program that has consumers upload their receipts from transactions outside of Amazon, in exchange for money. Through the discussion, the case aims to explore issues in customers’ privacy in the digital age, the value of customers’ own... View Details
Keywords: Data Analytics; Data Privacy; Data Management; ＂Marketing Analytics＂; Marketing Communication; Marketing Research; Data-driven Management; E-Commerce Strategy; Ethical Decision Making; CRM; Consumer Protection; Targeted Advertising; Targeted Policies; Data Ownership; Marketing; Research; Marketing Communications; Analytics and Data Science; Management; Customer Relationship Management; Ethics; E-commerce; Retail Industry; Technology Industry; United States
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  • May 2021
  • Article

Choice Architecture in Physician–patient Communication: A Mixed-methods Assessment of Physicians' Competency

By: J. Hart, K. Yadav, S. Szymanski, A. Summer, A. Tannenbaum, J. Zlatev, D. Daniels and S.D. Halpern
Background: Clinicians’ use of choice architecture, or how they present options, systematically influences the choices made by patients and their surrogate decision makers. However, clinicians may incompletely understand this influence.... View Details
Keywords: Choice Architecture; Health Care and Treatment; Interpersonal Communication; Decision Choices and Conditions; Competency and Skills
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  • March 2023 (Revised May 2025)
  • Case

On

By: Ramon Casadesus-Masanell, Karolin Frankenberger and Sascha Mader
Founded in 2010, in just one decade, the Swiss company On had established itself as a main player in global sports footwear and apparel. Based on an unconventional strategy which one of the founders labeled as “obsessively distinct,” On grew its sales with a compound... View Details
Keywords: Growth and Development Strategy; Environmental Sustainability; Product Positioning; Business Model; Apparel and Accessories Industry; Consumer Products Industry; Europe
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  • 09 May 2016
  • Book

‘Big Teaming,’ Audacious Innovation, and the Uncompleted Dream of a Smart City

Keywords: by Sean Silverthorne; Energy
  • 21 Jun 2017
  • Book

Meet the Oddball Entrepreneurs Who Invented Green Businesses

Keywords: by Sean Silverthorne; Green Technology
  • 25 Mar 2022
  • Blog Post

Meet the HBS Women's Student Association

husband Or, and our dog, Mini. I have B.Sc. in Computer Science and before HBS I was a software developer team lead in a tech company. Growing up, I often found myself being the only female in the room, whether in the major Physics class... View Details
  • 04 Jun 2024
  • Cold Call Podcast

How One Insurtech Firm Formulated a Strategy for Climate Change

Keywords: Re: Lauren H. Cohen; Insurance
  • 09 Dec 2019
  • Research & Ideas

Identify Great Customers from Their First Purchase

manage newly acquired customers, for whom there is no historical data—something known in computer science as “the cold-start problem.” “People who bought more products at the first transaction, especially those who did so in stores, were... View Details
Keywords: by Kristen Senz; Retail; Service
  • 09 Oct 2020
  • HBS Seminar

Jeffrey L. Furman, BU, Questrom Sch of Business

  • April 2015
  • Case

Carolinas HealthCare System: Consumer Analytics

By: John A. Quelch and Margaret L. Rodriguez
In 2014, Dr. Michael Dulin, chief clinical officer for analytics and outcomes research and head of the Dickson Advanced Analytics (DA2) group at Carolinas HealthCare System (CHS), successfully unified all analytics talent and resources into one group over a three year... View Details
Keywords: Consumer Segmentation; Big Data; Management Information Systems; Hospital Management; Health Care and Treatment; Marketing; Segmentation; Analytics and Data Science; Information Management; Information Technology; Health; Health Industry; United States
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  • 28 Jun 2022
  • Book

The Moral Enterprise: How Two Companies Profit with Purpose

How can government and business work together in this fractious political moment, when finding solutions to pressing problems like inequality and climate change are more urgent than ever? Rebecca Henderson, Harvard University’s John and Natty McArthur University... View Details
Keywords: by Avery Forman
  • 21 Sep 2021
  • Office Hours

Readers Ask: How Can I Gain Power and Influence?

interviewed more than 100 people as we prepared to write the book. We’ve learned so much from every one of them, and we’re using some of their stories in the book to help our readers connect the findings from research in social sciences... View Details
Keywords: by Kristen Senz
  • 01 Sep 2023
  • News

Alumni and Faculty Books

Edited by Margie Kelley The Happiness Handbook By Landon Carter (MBA 1967) Marshall and McClintic Publishing Have you ever wished you had the instruction manual for being a happy human on planet Earth? This book will answer some of life’s fundamental questions: Who am... View Details