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- All HBS Web
(3,059)
- People (3)
- News (652)
- Research (1,903)
- Events (15)
- Multimedia (13)
- Faculty Publications (869)
- March 2016 (Revised May 2018)
- Case
ASOS PLC
By: John R. Wells and Gabriel Ellsworth
Launched in 2000, ASOS was one of the world’s largest online fashion specialists in 2018. Focusing on young consumers aged 16–25 years, the company offered over 85,000 items on its websites, many times more than the largest fashion stores, and added several thousand... View Details
Keywords: ASOS; AsSeenOnScreen; Online Fashion; Online Apparel; Nick Beighton; Nick Robertson; E-commerce; E-Commerce Strategy; Online Retail; Multichannel Retailing; Omnichannel; Social Media; Marketplaces; Shipping; Advertising; Digital Marketing; Business Growth and Maturation; Business Model; Business Startups; For-Profit Firms; Customer Focus and Relationships; Age; Gender; Currency Exchange Rate; Profit; Revenue; Geography; Geographic Scope; Global Range; Global Strategy; Globalized Firms and Management; Globalized Markets and Industries; Business History; Selection and Staffing; Journals and Magazines; Human Capital; Business or Company Management; Crisis Management; Goals and Objectives; Growth and Development; Growth and Development Strategy; Growth Management; Management Succession; Brands and Branding; Marketing Channels; Marketing Communications; Marketing Strategy; Product Positioning; Social Marketing; Media; Distribution; Distribution Channels; Order Taking and Fulfillment; Infrastructure; Logistics; Public Ownership; Problems and Challenges; Strategy; Adaptation; Business Strategy; Competition; Competitive Strategy; Corporate Strategy; Expansion; Vertical Integration; Segmentation; Internet and the Web; Mobile and Wireless Technology; Apparel and Accessories Industry; Fashion Industry; Retail Industry; United Kingdom; England; London
Wells, John R., and Gabriel Ellsworth. "ASOS PLC." Harvard Business School Case 716-449, March 2016. (Revised May 2018.)
- 05 Nov 2021
- Op-Ed
Is the Business World Finally Ready for the Wisdom of Shibusawa?
Eiichi Shibusawa continues to gain influence in Japan—even though he died almost a century ago. Japan’s government announced earlier this year that the 19th century business leader would be the face on 10,000 yen ($90) bank notes—the highest value denomination in... View Details
- Web
Introducing One-Step Photography - Edwin H. Land & Polaroid | Harvard Business School
After one minute, he peeled away an 8-by-10-inch print from the negative. A sequence of photographs captured the tense moments as Land posed for his portrait, followed by his visible relief when the first public demonstration of instant... View Details
- 06 Jun 2005
- What Do You Think?
Is a “Level Playing Field” a Good Thing?
very notion of a level playing field is a myth. There never has been a level field and there never will be. . . . Let the market decide for itself and it will work out." Radhika Unni adds, "I don't think that there will ever be... View Details
Keywords: by James Heskett
- 17 Aug 2021
- Research & Ideas
Can Autonomous Vehicles Drive with Common Sense?
kill only one. While such damned-if-you-do-damned-if-you-don’t ethical dilemmas have traditionally been the focus of public debates about AV algorithm design, they are the wrong way to look at the issue, say De Freitas and his co-authors,... View Details
- 03 Oct 2017
- First Look
First Look at Research and Ideas, October 3, 2017
study seeks to understand the effect of access to sex selection technologies such as ultrasound, and consequently skewed sex ratios, on the marriage market and intrahousehold outcomes of females in India. Existing economic theory and... View Details
Keywords: by Sean Silverthorne
- Web
Business, Government & the International Economy Awards & Honors - Faculty & Research
Excellence in Refereeing Award from the Review of Economic Studies . Marco E. Tabellini : Recipient of the 2020 Russell Sage Foundation Presidential Authority Grant in the Future of Work program for “The Labor Market and Political Effects... View Details
- 20 Feb 2019
- Research & Ideas
Rocket-tunity: Can Private Firms Turn a Profit in Space?
possibility—and I've heard more rumblings of this than I used to from people inside the sector—that there's a bit of an [investment] bubble, and people have gotten a little bit ahead of themselves on some of this stuff.” If the bankrollers or the View Details
- 20 Oct 2003
- Research & Ideas
Gaps in the Historical Record: Development of the Electronics Industry
begin with consumer electronics. That industry began with radio. Two enterprises commercialized, that is, brought the technology into public use: Radio Corporation of America (RCA), a joint venture of the three leading U.S. electrical and... View Details
- Web
Entrepreneurial Management Awards & Honors - Faculty & Research
Category for “Online Marketing at Big Skinny” with Ben Edelman (HBS Case 911-033). Josh Lerner : Appointed Vice Chair, Global Agenda Council on Future of Investing, World Economic Forum, 2014-2016. Ramana Nanda : Winner of the 2015 Ewing... View Details
- 28 Mar 2017
- First Look
First Look at New Research, March 28
marketing organization, selling 46 products, including pouched milk, cheese, butter, ice cream, and infant food through a million retailers across the country, and is the market leader in almost all the... View Details
Keywords: Sean Silverthorne
- 23 Apr 2018
- Research & Ideas
Sponsorship Programs Could Actually Widen the Gender Gap
by adding a more transactional nature to the relationship” It’s well documented that women are underrepresented in the executive suite. For instance, women have comprised nearly 50 percent of entry-level public accountants for more than... View Details
Keywords: by Carmen Nobel
- Web
Commercialization of the Polarizer - Edwin H. Land & Polaroid | Harvard Business School
assistance of Richard Kriebel, Land presented the science behind his invention in a series of engaging public forums. In 1936, the young entrepreneur introduced his synthetic light polarizing discs at the Waldorf Astoria hotel in New... View Details
- 21 Feb 2019
- Research & Ideas
Voter ID Laws Don't Work (But They Don't Hurt Anything, Either)
certainly controversial, but political pundits rarely ask a key question: Do they actually work? A new research paper reaches a surprising conclusion: These rules don't impact voter fraud or public confidence, nor do they dampen... View Details
Keywords: by Sean Silverthorne
- 21 Oct 2014
- First Look
First Look: October 21
Publications October 2014 Harvard Business Review Press Aligning Strategy and Sales: The Choices, Systems, and Behaviors That Drive Effective Selling By: Cespedes, Frank V. Abstract—There are many books that provide strategy advice and... View Details
Keywords: Sean Silverthorne
- 25 Aug 2022
- News
Up on the Corner
add up. To Young, that speaks to a broader need for government intervention in situations where intentionally discriminatory policies have caused real estate markets to fail. “Government has to play where the View Details
- Web
Organizational Behavior Awards & Honors - Faculty & Research
Diversity: Repugnant Market Concerns Associated with Transactional Approaches to Diversity Recruitment” (September 2023). Tsedal Neeley : Winner of the 2024 Axiom Business Book Award Gold Medal in the Emerging Trends/AI category for The... View Details
- 04 Nov 2013
- Research & Ideas
The Real Cost of Bribery
with regulators, its public reputation, and the morale of its employees. (Each of these factors has proven to be crucial to a firm's standing in the competitive landscape.) He hypothesized that the extent of the damage to a firm would... View Details
Keywords: by Carmen Nobel
- Fall 2020
- Article
Christo and Jeanne‐Claude: The Negotiation of Art and Vice Versa
Over the past two decades the Program on Negotiation at Harvard Law School (PON) has named thirteen people as Great Negotiators. The project, directed by my colleague Jim Sebenius, has given us the opportunity to commend our honorees’ outstanding work and to learn from... View Details
Wheeler, Michael A. "Christo and Jeanne‐Claude: The Negotiation of Art and Vice Versa." Negotiation Journal 36, no. 4 (Fall 2020): 471–487.
- 13 Oct 2009
- Research & Ideas
7 Lessons for Navigating the Storm
their organizations as they emerge from the crisis. Coming out of a crisis, the market never looks the same as it did going in. Leaders should see this as an opportunity to reshape the market to play to... View Details
Keywords: by Martha Lagace