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- All HBS Web
(2,943)
- People (4)
- News (692)
- Research (1,702)
- Events (21)
- Multimedia (31)
- Faculty Publications (988)
- 22 May 2017
- Lessons from the Classroom
A Luxury Industry Veteran Teaches the Importance of Aesthetics to Budding Business Leaders
prices. Promote periodic price mark-up events. And, eventually, start a conversation about truly rationalized pricing, tied to the actual cost of input for the producers, including the labor of impoverished women in developing countries.... View Details
- Web
Agents of Change: The Founding of the AASU - The Value of Business Education
University, the Atlanta Conferences addressed pressing economic issues that the Black community faced. The fourth annual conference was entitled "The Negro in Business." In 1900, Booker T. Washington founded the National Negro Business League (NNBL) to View Details
- 07 Apr 2020
- Research & Ideas
What Customers Need to Hear from You During the COVID Crisis
data-id=_/HwZhW1Gssbb77V0GBoue][/div] Which types of brand stories should companies tell? After KFC was chastised by the U.K. Advertising Standards Authority for what it deemed inappropriate ads promoting the brand’s “finger licking good”... View Details
Keywords: by Jill Avery and Richard Edelman
- Web
Sexual Harassment - Race, Gender & Equity
Pursued a different role, position, or location 9% Made a formal complaint 7% Limited travel 7% Limited time you spent at work 7% Left a job 6% Declined or decided not to work toward a promotion 4% Took days off or called in sick 3% “I... View Details
- 22 Feb 2024
- News
GCC Crossroads Aims for a Bright Future; Seattle Alumni Talk Leadership in Tech; Italy Preps for European Alumni Summit
economic growth, enhances our global visibility, informs policy decisions, and promotes cultural exchange—all contributing to positive development across sectors” he says. “At the same time, all the main stakeholders—government, the... View Details
Keywords: Margie Kelley
- 12 Nov 2021
- News
Alumni Business Leaders on Confronting the Climate Change Challenge
about how each of us contributes to and can address climate change, invest in public private partnerships to accelerate deploying existing and to promote new technologies addressing climate change, implement carbon taxes, and arrange for... View Details
- 06 Aug 2019
- Cold Call Podcast
Super Bowl Ads Sell Products, but Do They Sell Brands?
streaming, you can bypass ads altogether, not even be exposed to them. Brands have had to get much more clever on how they're going to reach consumers. What you see a lot of times now is these, almost like micro ads, these 5- and 10-second View Details
- 27 Oct 2002
- Research & Ideas
Want a Happy Customer? Coordinate Sales and Marketing
contention is with organizational units whose purpose it is to coordinate field and headquarters around issues such as regional promotions. At one time, Campbell Soup had eighty-eight regional promotion managers scattered across the... View Details
Keywords: by Benson Shapiro
- 29 Nov 2023
- News
A Holiday Benefit Dinner in LA; Seattle Club Revival Underway
Clubs News Clubs News Southern California Holiday Gala Will Boost Scholarship Fund After a brief hiatus due to the pandemic, the HBS Association of Southern California (HBSASC) is once again hosting its annual Holiday Benefit Gala on December 9 to support the HBSASC... View Details
Keywords: Margie Kelley
- Web
Privacy Policy & Legal Info | HBS Online
Services. To send you notices, updates, announcements, communications, and marketing and promotional content (whether by email, phone, pop up notifications, SMS text, or other similar methods) about the Services you have ordered or other... View Details
- 13 Nov 2019
- Research & Ideas
Don't Turn Your Marketing Function Over to AI Just Yet
machine learning tools, says Amano, and employ people who can communicate effectively about data-based approaches. Ultimately, managers who have the foresight to collaborate with data analysts to design data collection efforts and stagger View Details
Keywords: by Kristen Senz
- 24 May 2017
- News
Ilene H. Lang, MBA 1973
international product development until she was promoted to lead its $500-million desktop business group. Two years later, when IBM acquired the firm, she was recruited by Digital Equipment Corporation (DEC) to build its software... View Details
Keywords: Susan Young
- 13 Apr 2021
- Book
How Inclusive Managers Create Glass-Shattering Organizations
Performance assessment. Educate managers about gender biases that can influence evaluation decisions. Assess the criteria managers use to rate performance, and eliminate ambiguous, vague, and malleable standards. Promotion and... View Details
Keywords: by Kristen Senz
- 18 Aug 2008
- Research & Ideas
How Disruptive Innovation Changes Education
beginning. We have founded a nonprofit think tank, Innosight Institute, to promote the ideas from our work to the stakeholders in the system so that we can help create meaningful change. We also are employing the think tank to continue... View Details
- 03 May 2010
- Research & Ideas
What Is the Future of MBA Education?
director of research. Garvin, the C. Roland Christensen Professor of Business Administration, teaches courses for MBAs and executives on leadership, general management, and operations. Garvin is also faculty chair of the School's Christensen Center for Teaching and... View Details
- Web
The Case Method Classroom | Baker Library | Bloomberg Center | Harvard Business School
Hall came up with a series of specifications that would allow faculty to move easily through the classroom, promote dynamic interaction among students, and provide an unobstructed line of sight to blackboards and projection screens. The... View Details
- 25 Mar 2019
- Research & Ideas
The Secret Life of Supply Chains
suppliers, and seems to have implications for policies that promote innovation and good jobs,” says the study’s coauthor, Harvard Business School Senior Fellow Karen Mills. For example, the research challenges the focus on reviving the... View Details
- 01 Feb 1999
- News
A Taste of Tradition
families now own only a small percentage of the company, one example of their continuing influence is a company "creed" adopted in 1926 and originally designed to promote internal family harmony. "It formalizes many of the traditions and... View Details
Keywords: Judith A. Ross
- 22 Aug 2005
- Research & Ideas
The Hard Work of Failure Analysis
customer defection would have led to the conclusion that the bank's interest rates were not competitive. A deeper analysis led to an alternate conclusion: The bank's marketing department needed to do a better job of screening in advance the customers to whom it View Details
Keywords: by Amy Edmondson & Mark D. Cannon
- Research Summary
The Toyota Production System: Rules for Activity, Connection, and Pathway Design and Improvement
Researchers have established that Toyota enjoys advantages in cost, quality, lead time, and flexibility when compared to its competitors in automobile assembly. Differences in generating value have been attributed to differences between the Toyota Production System... View Details