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Show Results For
- All HBS Web
(2,948)
- People (4)
- News (692)
- Research (1,704)
- Events (21)
- Multimedia (31)
- Faculty Publications (991)
- 22 Feb 2024
- News
GCC Crossroads Aims for a Bright Future; Seattle Alumni Talk Leadership in Tech; Italy Preps for European Alumni Summit
Clubs News Clubs News Crossroads Forum Explores Future of Gulf Region More than 1,300 public and private leaders convened in Riyadh, Saudi Arabia on January 30 and 31 for the Crossroads GCC Future Impact Forum, co-hosted by the HBS Club of the Gulf Cooperation Council... View Details
Keywords: Margie Kelley
- 29 Nov 2023
- News
A Holiday Benefit Dinner in LA; Seattle Club Revival Underway
Clubs News Clubs News Southern California Holiday Gala Will Boost Scholarship Fund After a brief hiatus due to the pandemic, the HBS Association of Southern California (HBSASC) is once again hosting its annual Holiday Benefit Gala on December 9 to support the HBSASC... View Details
Keywords: Margie Kelley
- 13 Apr 2021
- Book
How Inclusive Managers Create Glass-Shattering Organizations
Performance assessment. Educate managers about gender biases that can influence evaluation decisions. Assess the criteria managers use to rate performance, and eliminate ambiguous, vague, and malleable standards. Promotion and... View Details
Keywords: by Kristen Senz
- 27 Oct 2002
- Research & Ideas
Want a Happy Customer? Coordinate Sales and Marketing
contention is with organizational units whose purpose it is to coordinate field and headquarters around issues such as regional promotions. At one time, Campbell Soup had eighty-eight regional promotion managers scattered across the... View Details
Keywords: by Benson Shapiro
- 19 Aug 2021
- Op-Ed
Don't Ignore Your Employees' Misery—TAKE Control
execution is paramount. Surveys should be short and focus on a few key points to encourage employee engagement. To promote the most candid dialogues, an organization should segment members by seniority and leadership levels. Leaders may... View Details
Keywords: by Hise O. Gibson and MaShon Wilson
- 01 Jun 2022
- News
A Sustainable Solution for Fashion
READY TO MAKE AN IMPACT READ MORE STORIES Syrup works by integrating a retailer’s data—historical and real-time transactions and inventory, e-commerce patterns, and marketing and promotion plans, among other things—with weather, search,... View Details
Keywords: April White
- 01 Jun 2013
- News
Building a Better Brazil
educational platform. The gift was made through the Lemann Foundation, a nonprofit organization Lemann and his family created in 2002 to enhance the quality of public education in Brazil. "Investing in innovation to promote large-scale... View Details
- 18 Aug 2008
- Research & Ideas
How Disruptive Innovation Changes Education
beginning. We have founded a nonprofit think tank, Innosight Institute, to promote the ideas from our work to the stakeholders in the system so that we can help create meaningful change. We also are employing the think tank to continue... View Details
- 07 Apr 2020
- Research & Ideas
What Customers Need to Hear from You During the COVID Crisis
data-id=_/HwZhW1Gssbb77V0GBoue][/div] Which types of brand stories should companies tell? After KFC was chastised by the U.K. Advertising Standards Authority for what it deemed inappropriate ads promoting the brand’s “finger licking good”... View Details
Keywords: by Jill Avery and Richard Edelman
- 22 Aug 2005
- Research & Ideas
The Hard Work of Failure Analysis
customer defection would have led to the conclusion that the bank's interest rates were not competitive. A deeper analysis led to an alternate conclusion: The bank's marketing department needed to do a better job of screening in advance the customers to whom it View Details
Keywords: by Amy Edmondson & Mark D. Cannon
- 03 May 2010
- Research & Ideas
What Is the Future of MBA Education?
director of research. Garvin, the C. Roland Christensen Professor of Business Administration, teaches courses for MBAs and executives on leadership, general management, and operations. Garvin is also faculty chair of the School's Christensen Center for Teaching and... View Details
- 06 Aug 2019
- Cold Call Podcast
Super Bowl Ads Sell Products, but Do They Sell Brands?
streaming, you can bypass ads altogether, not even be exposed to them. Brands have had to get much more clever on how they're going to reach consumers. What you see a lot of times now is these, almost like micro ads, these 5- and 10-second View Details
- 17 Dec 2007
- Research & Ideas
The Rise of Medical Tourism
analyzes the landscape and discovers that there is substitution between care, then there is a real public policy issue that needs to be debated. Q: How are marketing strategies evolving? A: My observations are that medical tourism is View Details
- 18 Mar 2019
- Research & Ideas
Stuck in Commuter Hell? You Can Still Be Productive
promote greater flexibility in work arrangements, such as working remotely.” POLL Does your commute affect your workday? We asked Working Knowledge readers how they manage their comments. Here's what they said. View poll results The... View Details
Keywords: by Dina Gerdeman
- 13 Nov 2019
- Research & Ideas
Don't Turn Your Marketing Function Over to AI Just Yet
machine learning tools, says Amano, and employ people who can communicate effectively about data-based approaches. Ultimately, managers who have the foresight to collaborate with data analysts to design data collection efforts and stagger View Details
Keywords: by Kristen Senz
- 26 Jun 2017
- Research & Ideas
How Cellophane Changed the Way We Shop for Food
“The illustration of the eyes as well as the advertising rhetoric in the text helped promote the importance of appearance in selecting foods.” Advertisement for DuPont Cellophane, 1945. E.I. du Pont de Nemours & Company Advertising... View Details
- 27 Nov 2000
- Research & Ideas
The Dynamics of Standing Still: Firestone Tire & Rubber and the Radial Revolution
would also require an enormous investment by incumbent players to upgrade their existing production capacity.4 Industry leader Goodyear acted quickly to deflate radials' progress, and in 1967 introduced the belted bias tire, an extension of the existing bias... View Details
- Web
Commercialization of the Polarizer - Edwin H. Land & Polaroid | Harvard Business School
charismatic style of presentation along with Polaroid's inviting advertising literature and product packaging bolstered sales. The company's colorful, easy-to-read promotional kits for its glare-free desk lamps, crafted by industrial... View Details
- 25 Mar 2019
- Research & Ideas
The Secret Life of Supply Chains
suppliers, and seems to have implications for policies that promote innovation and good jobs,” says the study’s coauthor, Harvard Business School Senior Fellow Karen Mills. For example, the research challenges the focus on reviving the... View Details
- Research Summary
Overview
Inside the State: Bureaucratic Norms and Primary Education in Rural India (Book manuscript in progress)
When and how do poor democracies implement primary education effectively? India has earned accolades for its robust democracy. Yet the state’s historic... View Details
When and how do poor democracies implement primary education effectively? India has earned accolades for its robust democracy. Yet the state’s historic... View Details