Promote - Publications - Faculty & Research

22 May 2017
Lessons from the Classroom

A Luxury Industry Veteran Teaches the Importance of Aesthetics to Budding Business Leaders

prices. Promote periodic price mark-up events. And, eventually, start a conversation about truly rationalized pricing, tied to the actual cost of input for the producers, including the labor of impoverished women in developing countries.... View Details

Keywords: by Carmen Nobel; Beauty & Cosmetics; Apparel & Accessories; Auto; Tourism

09 Dec 2013
Research & Ideas

Cultural Disharmony Undermines Workplace Creativity

decreased creativity, ambient cultural harmony (that is, observers experiencing people from other cultures having a good relationship) did not promote creativity. That reflects human nature, Chua says. "As human beings, we pay more... View Details

Keywords: by Michael Blanding

01 Mar 2003
News

Dick Franyo: From Banker to Barkeeper

promotional and charitable events, which often are tied to the cleanup of the Chesapeake Bay. (One percent of the bar’s revenues are donated to The Chesapeake Bay Foundation and other conservancy causes.) “At the Boatyard, what we’re... View Details

Keywords: Deborah Blagg; Food Services and Drinking Places; Hospitality

19 Sep 2013
Working Paper Summaries

U.S. High-Skilled Immigration, Innovation, and Entrepreneurship: Empirical Approaches and Evidence

Keywords: by William R. Kerr

04 Apr 2016
Blog Post

Meet the Middle East & North Africa Club

representing those diverse cultures and promoting them on campus. We aim to foster a better understanding of an often misunderstood part of the world through social, educational, and cultural events, and to provide a voice for MENA... View Details

18 Jul 2011
Research & Ideas

Looking in the Mirror: Questions Every Leader Must Ask

describes various approaches for giving and receiving feedback. In particular, it offers various techniques that should be implemented in advance of the year-end review, which typically arrives too late for professionals to make changes that would improve their... View Details

Keywords: by Carmen Nobel

17 Jan 2019
Research & Ideas

Why Business Should Support Employees Who Are Caregivers

Companies with care cultures: Understand their employees’ evolving caregiving needs. They routinely survey their employees and evaluate the company’s demographics, so they can offer meaningful benefits and policies. They promote existing... View Details

Keywords: by Danielle Kost; Health

01 Jun 2013
News

Building a Better Brazil

educational platform. The gift was made through the Lemann Foundation, a nonprofit organization Lemann and his family created in 2002 to enhance the quality of public education in Brazil. "Investing in innovation to promote large-scale... View Details

Keywords: Securities, Commodities, and Other Financial Investments; Finance; Paper Manufacturing; Manufacturing

07 Apr 2020
Research & Ideas

What Customers Need to Hear from You During the COVID Crisis

data-id=_/HwZhW1Gssbb77V0GBoue][/div] Which types of brand stories should companies tell? After KFC was chastised by the U.K. Advertising Standards Authority for what it deemed inappropriate ads promoting the brand’s “finger licking good”... View Details

Keywords: by Jill Avery and Richard Edelman

22 Aug 2005
Research & Ideas

The Hard Work of Failure Analysis

customer defection would have led to the conclusion that the bank's interest rates were not competitive. A deeper analysis led to an alternate conclusion: The bank's marketing department needed to do a better job of screening in advance the customers to whom it View Details

Keywords: by Amy Edmondson & Mark D. Cannon

01 Dec 2022
News

Full Court Press

the BAL is in town, and I’m going to do this cultural event and promote it and make it its own thing.’” Williams also had just returned from speaking on the economy of sports at an event across town that was similarly organized by an... View Details

Keywords: Dan Morrell

Web

Agents of Change: The Founding of the AASU - The Value of Business Education

University, the Atlanta Conferences addressed pressing economic issues that the Black community faced. The fourth annual conference was entitled "The Negro in Business." In 1900, Booker T. Washington founded the National Negro Business League (NNBL) to View Details

November – December 2008
Article

Chief Risk Officers at Crunch Time: Compliance Champions or Business Partners?

By: Anette Mikes

Risk management departments in financial institutions have been undergoing major transformations. New regulatory requirements have raised the bar on compliance, and expanded the remit of risk management significantly. The compliance imperative requires banks to... View Details

Keywords: Banks and Banking; Corporate Governance; Governance Compliance; Governing Rules, Regulations, and Reforms; Managerial Roles; Risk Management; Partners and Partnerships

Citation

Find at Harvard

06 Aug 2019
Cold Call Podcast

Super Bowl Ads Sell Products, but Do They Sell Brands?

streaming, you can bypass ads altogether, not even be exposed to them. Brands have had to get much more clever on how they're going to reach consumers. What you see a lot of times now is these, almost like micro ads, these 5- and 10-second View Details

Keywords: Advertising; Sports; Entertainment & Recreation; Media & Broadcasting

Web

Harvard Business School

joined American Express as a marketing vice president in the travel-related services division. Before his retirement in 1993, he was promoted to senior vice president for worldwide communications. Wilkinson was a trustee and national... View Details

Web

Negotiation, Organizations & Markets Awards & Honors - Faculty & Research

Management (IACM) for “Handshaking Promotes Cooperative Dealmaking” with Juliana Schroeder, Jane Risen, and Michael I. Norton (HBS Working Paper 14-117, May 2014). Francesca Gino : Received the 2015 Charles M. Williams Award for... View Details

13 Nov 2019
Research & Ideas

Don't Turn Your Marketing Function Over to AI Just Yet

machine learning tools, says Amano, and employ people who can communicate effectively about data-based approaches. Ultimately, managers who have the foresight to collaborate with data analysts to design data collection efforts and stagger View Details

Keywords: by Kristen Senz

12 Nov 2021
News

Alumni Business Leaders on Confronting the Climate Change Challenge

about how each of us contributes to and can address climate change, invest in public private partnerships to accelerate deploying existing and to promote new technologies addressing climate change, implement carbon taxes, and arrange for... View Details

22 Feb 2024
News

GCC Crossroads Aims for a Bright Future; Seattle Alumni Talk Leadership in Tech; Italy Preps for European Alumni Summit

Clubs News Clubs News Crossroads Forum Explores Future of Gulf Region More than 1,300 public and private leaders convened in Riyadh, Saudi Arabia on January 30 and 31 for the Crossroads GCC Future Impact Forum, co-hosted by the HBS Club of the Gulf Cooperation Council... View Details

Keywords: Margie Kelley

29 Nov 2023
News

A Holiday Benefit Dinner in LA; Seattle Club Revival Underway

on local government and programming that includes visiting HBS faculty. While the club is growing, Weintraub says there is no formal paid membership. Instead, he promotes programs and events to about 2000 people in the Seattle area who... View Details