Product Portfolio Management - Publications - Faculty & Research - Harvard Business School

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Lindsay N. Hyde

Lindsay is a Senior Lecturer at Harvard Business School in the Entrepreneurial Management unit. She teaches Avoiding Startup Failure, Launching Technology Ventures, and Startup Bootcamp. Lindsay also serves as the HBS Faculty co-chair of the View Details

April 1986 (Revised May 1989)
Case

Alloy Rods Corp.

By: Frank V. Cespedes

In July of 1985 the managers of Alloy Rods (who recently purchased the company through a leveraged buyout arrangement) find that their chief competitor (a company more than 6 times as large as Alloy Rods) has introduced a new product clearly aimed at Alloy's most... View Details

Keywords: Leveraged Buyouts; Business Strategy; Business or Company Management; Financial Strategy; Marketing Strategy; Marketing Channels; Product Development

October 2023 (Revised February 2024)
Case

Loris

By: Shunyuan Zhang, Das Narayandas, Stacy Straaberg and David Lane

In December 2022, Loris’s executive team considered their go-to-market strategy. Loris was an artificial intelligence (AI) software startup for the customer service industry with two products on the market: 1) Agent Assist which provided customer service agents (CSAs)... View Details

Keywords: Decisions; Growth and Development Strategy; Product Launch; Product Positioning; Business Strategy; Competitive Strategy; Business Startups; AI and Machine Learning; Applications and Software; Marketing Strategy; Sales; Technology Industry; United States

January 2003 (Revised March 2004)
Case

Silverado (A)

By: Jan W. Rivkin and Charles J. Woodard

Silverado has raised $50 million and launched its first product: an Internet-based trivia game with innovative software. In a highly uncertain environment, the young management team must decide whether to continue developing the product and whether to branch out into... View Details

Keywords: Risk and Uncertainty; Technological Innovation; Strategic Planning; Internet and the Web; Decision Choices and Conditions; Product Launch; Business Strategy; Entertainment and Recreation Industry

December 2015 (Revised September 2016)
Supplement

ANA (B)

By: Doug J. Chung and Mayuka Yamazaki

All Nippon Airways (ANA) became the largest airline in Japan in 2013. Having been designated as a domestic carrier by the Japanese government till the mid-1980s and Japan being the sixth largest domestic airline market, two-thirds of ANA’s passenger revenue came from... View Details

Keywords: Demand and Consumers; Analysis; Economics; Price; Marketing Strategy; Competitive Strategy; Product; Policy; Air Transportation Industry; Japan

November 2008 (Revised July 2009)
Background Note

A Managerial Perspective on Clinical Trials

By: Arthur A. Daemmrich

This note describes the history and regulation of clinical trials, managerial challenges related to pharmaceutical product testing, and current debates regarding prescription drug safety. Since clinical testing takes between five and seven years, and consumes up to 70... View Details

Keywords: Governing Rules, Regulations, and Reforms; Health Testing and Trials; Product Development; Safety; Biotechnology Industry; Pharmaceutical Industry

April 2024 (Revised November 2024)
Case

Moderna: Pioneering a People Platform to Accelerate Science Innovation

By: Tatiana Sandino, Emil Dy and Samuel Grad

Moderna was founded in 2010 to explore how messenger ribonucleic acid (mRNA) could be used to create breakthrough medicines by encoding instructions for the body to create antibodies. When Stéphane Bancel (HBS 2000) took over in 2011, he bet on the potential of this... View Details

Keywords: Disruptive Innovation; Talent and Talent Management; Selection and Staffing; AI and Machine Learning; Digital Strategy; Innovation and Management; Leadership Development; Management Practices and Processes; Management Systems; Organizational Culture; Performance Evaluation; Alignment; Employee Relationship Management; Science-Based Business; Expansion; Pharmaceutical Industry; Biotechnology Industry; United States

05 Feb 2008
First Look

First Look: February 5, 2008

transfer in security markets. We focus on connections between mutual fund managers and corporate board members via shared education networks. We find that portfolio managers... View Details

Keywords: Martha Lagace

February 1997 (Revised March 1998)
Case

Smith Breeden Associates: The Equity Plus Fund (A)

By: Robert C. Merton and Alberto Moel

In early 1997, Smith Breeden Associates, a money management and consulting firm, was pondering the future of the Equity Plus Fund. The Equity Plus Fund was an S&P enhanced-index fund that tried to outperform the S&P Index by replicating the index using low-cost... View Details

Keywords: Assets; Cash; Financial Markets; Financial Strategy; Mortgages; Investment Funds; Investment Portfolio; Marketing; Performance; Consulting Industry

October 2006 (Revised May 2007)
Case

Academia Barilla

By: David E. Bell and Mary L. Shelman

Barilla, the world's largest pasta company, has introduced a new high-quality, high-priced product line that features a range of authentic Italian food products sourced from artisan producers. Management believes the line will appeal to consumers seeking healthier... View Details

Keywords: Supply Chain; Plant-Based Agribusiness; Brands and Branding; Decision Choices and Conditions; Family Ownership; Nutrition; Product Development; Investment; Food and Beverage Industry; Italy

February 2000 (Revised February 2002)
Case

Owens & Minor, Inc. (A)

By: V.G. Narayanan and Lisa Brem

A forward-thinking manager at Owens & Minor (O&M), a large national medical and surgical distribution company, enlisted the help of both logistics and cost managers to develop an innovative pricing schedule based on the customer's activities instead of the price of the... View Details

Keywords: Activity Based Costing and Management; Logistics; Distribution; Price; Supply Chain Management; Customer Relationship Management; Medical Devices and Supplies Industry; Distribution Industry

September 2002 (Revised March 2003)
Technical Note

Technical Note on Equity-Linked Consideration, Part 2: Announcement Effects

By: Carliss Y. Baldwin

The announcement of merger or acquisition conveys new information to the capital markets. Shareholders and portfolio managers assess the news and trade on the basis of their new appraisals of value. Thus, from the actual Pstks of the two companies one can infer from... View Details

Keywords: Announcements; Price; Acquisition; Business and Shareholder Relations

Find at Harvard

November 2012 (Revised September 2013)
Case

Restructuring at Nova Chemical Corporation (Abridged)

By: Scott P. Mason

Management of a diversified chemicals company faces two financial decisions: whether to finance a major investment in new production facilities for its rapidly expanding Environmental Products Division, and whether to sell a more slowly growing non-specialty chemicals... View Details

Keywords: Restructuring; Decision Choices and Conditions; Chemicals; Environmental Sustainability; Corporate Finance; Chemical Industry

January 2008 (Revised February 2008)
Case

Restructuring at Nova Chemical Corporation

Management of a diversified chemicals company faces two financial decisions: whether to finance a major investment in new production facilities for its rapidly expanding Environmental Products Division, and whether to sell a more slowly growing non-specialty chemicals... View Details

Keywords: Restructuring; Decision Choices and Conditions; Chemicals; Environmental Sustainability; Corporate Finance; Chemical Industry

May 1994 (Revised January 1995)
Case

Warner Cable (A) and (B) (Condensed)

The new general manager of Warner Cable's Medford, Massachusetts complex faces a number of turnaround challenges in 1985, including service deficiencies, customer complaints, high turnover, and low employee morale. By 1988 he has turned the situation around, but some... View Details

Keywords: Organizational Change and Adaptation; Management Style; Change Management; Performance Improvement; Telecommunications Industry; Massachusetts

New To Big: How Companies Can Create Like Entrepreneurs, Invest Like VCs, and Install a Permanent Operating System for Growth

Serial entrepreneurs David Kidder and Christina Wallace reveal their revolutionary playbook for igniting growth inside established companies.

Most established companies face a... View Details

March 2015
Case

Tim Keller at Katzenbach Partners LLC (A) (Abridged)

By: Boris Groysberg and James Weber

Tracks the first six months of a recent MBA grad, Tim Keller, at Katzenbach Partners, a boutique consulting firm focused on organizational change and strategy. Covers how Keller initially struggles with his assignment and ends with a question of whether or not he... View Details

Keywords: Interpersonal Relations; Organization Behavior; Superior ＆ Subordinate; Managing Projects; Informal Organization; Consulting; Professional Services; Leadership; Work-Life Balance; Decision Choices and Conditions; Organizations; Rank and Position; Product Development; Service Industry; Consulting Industry

September 2015
Teaching Note

Sustainability at IKEA Group

By: Michael W. Toffel

Can IKEA Group double its global sales within a decade by expending in emerging markets while implementing on its ambitious sustainability strategy that included focusing on raw material sourcing and suppliers’ production processes? The case focuses on IKEA Group’s... View Details

Keywords: Supply Chain Management; Emerging Markets; Environmental Sustainability; Globalized Markets and Industries; Consumer Products Industry

23 Jun 2023
HBS Case

This Company Lets Employees Take Charge—Even with Life and Death Decisions

care teams after experiencing firsthand as a nurse, and then a decade as a senior leader of two large health care organizations, how the health care system managed quality and productivity in ways that... View Details

Keywords: by Annelena Lobb; Health

28 Jan 2021
News

'Degree inflation': How the four-year degree became required

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