Produce - Publications - Faculty & Research

18 Sep 2017
Research & Ideas

'Likes' Lead to Nothing—and Other Hard-Learned Lessons of Social Media Marketing

that the clip was a digitally produced video promotion for German clothing company KillaThrill—the name on the logo. “Two-thirds of people who see it won’t ever know it’s an ad,” Deighton says. “But the people who see what it’s for and... View Details

Keywords: by Dina Gerdeman; Advertising; Technology

Web

Criteria | Social Enterprise | Harvard Business School

with the social impact of the organization. Managerial opportunity and opportunity for managerial development, particularly jobs that require business and managerial skills gained at HBS. Opportunity to produce significant, sustained... View Details

15 Dec 2003
Research & Ideas

The New Global Business Manager

their global competitiveness. Their approach was simple: They centralized huge scale and built all the Toyotas in Toyoda City. Or they produced all the Panasonic VCRs out of Osaka. These huge, centralized, scale-intensive operations drove... View Details

Keywords: by Cynthia Churchwell

30 Jul 2012
Research & Ideas

How Technology Adoption Affects Global Economies

tonnage produced using blast oxygen furnaces), and electricity. For each technology, they compared when it was invented with when it was adopted by each country: for instance, the automobile was invented in 1885, but didn't reach many... View Details

Keywords: by Carmen Nobel

10 Jan 2022
Research & Ideas

How to Get Companies to Make Investments That Benefit Everyone

talk less about how we can encourage positive spillovers." Creating virtuous cycles like FOSS involves rewiring existing market inefficiencies, which produce too many negative side effects and too few positive ones, Nagle says. It’s an... View Details

Keywords: by Lane Lambert

04 Feb 2022
Book

Beyond the Cold War: Reinventing Socialism in 5 Countries

Although many view socialism through the rigid lens of Soviet orthodoxy, it has always been a work in progress and an evolving and adaptable ideology on a global scale, says Harvard Business School Marvin Bower Associate Professor Jeremy Friedman. In his new book, Ripe... View Details

Keywords: by Dina Gerdeman

05 May 2008
Research & Ideas

Connecting with Consumers Using Deep Metaphors

and some linguists argue the only way, to learn about the content of emotions. Knowing the actual content of an emotion is critical. The right type of emotion might be activated but involve the wrong content. For example, when an advertisement, brand name, scent, or... View Details

Keywords: by Martha Lagace; Consumer Products

06 Sep 2022
Blog Post

To Go-Go: A Foodtech Startup Serves Up Scale in Latin America

inherent to conventional restos by dealing strictly in virtual brands that rely on “ghost” or “cloud” kitchens, that is, standalone cooking facilities that lack physical dining spaces and serve customers exclusively through delivery apps. A single cloud kitchen can... View Details

11 May 2009
Research & Ideas

The IT Leader’s Hero Quest

highly talented employees, who produce great value for the organization but may go about it in ways that test normal work-day structures or departmental rules and cause internal conflict. With insight offered from professional jazz... View Details

Keywords: by Martha Lagace

07 May 2024
Blog Post

Opportunity to Offset Travel Emissions with Carbon Credits that Meet HBS Criteria

they offset emissions? Carbon credits are one tool to reduce greenhouse gas emissions (GHG). They are an investment in projects that reduce GHG emissions to counteract the emissions produced by the purchaser. These projects sell carbon... View Details

11 Oct 2023
Blog Post

A Journey of Discovery, Teamwork, and Impact with FIELD Global Immersion

required to produce quality work and the soft skills necessary for effective interpersonal relationships. Understanding each other’s working styles, strengths and weaknesses helped us work better as a unit. 3. Kindness is universal We... View Details

Web

Research & Development, Project Code SX-70 - Edwin H. Land & Polaroid | Harvard Business School

housed a negative and a positive sheet on two separate rollers. His drawings, often produced in whimsical renderings, illustrate the mechanisms of the system. 55 The negative moved past the lens box during exposure and made contact with... View Details

31 Jan 2014
News

Body, Heal Thyself

Bancel took a few weeks to weigh his options, and in mid-2011 he became president and founding CEO of Moderna. He feels certain that the company is producing something that could turn the biotech world—and the treatment of patients— on... View Details

Keywords: Maureen Harmon; biotech; Health, Social Assistance; Scientific Research and Development Services

01 Dec 2004
News

Marquis Jet Takes Off

segued into high-net-worth individuals and corporations — now 90 percent of Marquis Jet’s clientele. And it reaped a bonanza of free exposure when NBC producers picked the company to appear last January on the second episode of The... View Details

Keywords: Roger Thompson; Air Transportation; Transportation

Profile

Brandon Tieu

case method does a standout job of producing the laundry list of pros and cons inherent in different business decisions, engaging with peers from diverse backgrounds challenges us to over-weigh or under-weigh these different factors to... View Details

Article

Values, Purpose, Meaning, and Expectations: Why Culture and Context Matter

By: Rosabeth M. Kanter

The "rational person" standard, based on assumptions of economic self-interest, has long prevailed in legal reasoning. But understanding of decision making, behavioral choices, and possibilities for action must be enlarged to include a variety of factors that give... View Details

Keywords: Standards; Interests; Decision Making; Behavior; Value; Groups and Teams; Performance Expectations; Organizational Culture; Leadership; Business Cycles; Forecasting and Prediction; Motivation and Incentives

Citation

Find at Harvard

March 2009 (Revised May 2011)
Case

Addleshaw-Goddard LLP

By: Robert G. Eccles, Amy C. Edmondson and James Weber

Addleshaw-Goddard (AG), the 15th largest law firm in the U.K., is seeking ways to serve larger clients on more important legal matters. Part of this strategy involves its "Client Development Centre (CDC)," an innovative idea and set of services launched by Dr. Jim... View Details

Keywords: Price; Innovation and Invention; Service Operations; Partners and Partnerships; Competitive Advantage; Diversification; Legal Services Industry; United Kingdom

Citation

Educators

Purchase

11 Apr 2016
HBS Seminar

Pian Shu, Harvard Business School

14 Apr 2014
Working Paper Summaries

Facts and Figuring: An Experimental Investigation of Network Structure and Performance in Information and Solution Spaces

Keywords: by Jesse Shore, Ethan Bernstein & David Lazer

18 Feb 2019
Book

What’s Really Disrupting Business? It’s Not Technology

complete strangers inside your home. Washio offered convenience, but at a price. Considering the benefits and costs, smart entrepreneurs try to layer on top of their digital business idea an innovation that transcends mere digitization, and that View Details

Keywords: by Danielle Kost; Beauty & Cosmetics; Insurance; Service; Retail

Publications