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  • All HBS Web  (2,104)
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  • 01 Sep 2009
  • First Look

First Look: September 1

prices in liquid secondary markets, but caution against expanding fair values to areas such as intangibles where they could be used opportunistically. We conclude that rather than converging U.S. GAAP with IFRS, competition between the... View Details
Keywords: Martha Lagace
  • 30 Aug 2016
  • First Look

August 30, 2016

widespread adoption of their online self-service customer support solution that they were expecting based on early success in helping clients save and generate substantial amounts of money. Dr. Jacob O. Wobbrock and Dr. Andrew J. Ko are revisiting their go-to-market... View Details
Keywords: Carmen Nobel
  • 28 Jun 2016
  • First Look

June 28, 2016

businesses. The strategy literature uses real option theory to explain the transition to scale, but does not consider the complex relationships between corporate ventures and their parent organizations. By comparing six longitudinal cases... View Details
Keywords: Sean Silverthorne
  • 01 Jul 2008
  • First Look

First Look: July 1, 2008

of rapid profit improvement. The question facing CEO Thomas J. Wilson was how to maintain the momentum. This case tracks the evolution of Allstate's strategy over 20 years, examining the logic behind the strategic changes, and the... View Details
Keywords: Martha Lagace
  • 10 Apr 2018
  • First Look

First Look at New Research, April 10, 2018

exporting to 32 countries and had manufacturing plants in Brazil and Uruguay. As it continued its international expansion, should it follow the same vertical integration strategy in other countries, or should it develop its retail... View Details
Keywords: Sean Silverthorne
  • 04 Sep 2019
  • Research & Ideas

'I Know Why You Voted for Trump' and Other Motivation Misperceptions

to choose the ecofriendly bulb, but they also reported that price was the attribute they actually cared about most. Next, another group of participants simply observed the choice that other people made: the selection of the ecofriendly... View Details
Keywords: by Dina Gerdeman
  • 03 Dec 2008
  • What Do You Think?

Can Housing and Credit be “Nudged” Back to Health?

for another ... we have no choice but to let things be as they will, no matter how ludicrous and painful, until the understanding becomes knowledge." Tom Dolembo put it this way: "Nudge this back? Never ... As dumb as we are, we the people have learned that... View Details
Keywords: by Jim Heskett
  • 12 Feb 2007
  • Lessons from the Classroom

‘UpTick’ Brings Wall Street Pressure to Students

stress frequently, but it's a hard thing to teach in a classroom. Each year, thousands of business school students enroll in courses on finance. Their sights set on a career in money management, they dutifully study theories such as the Law of One View Details
Keywords: by Julia Hanna; Financial Services; Education
  • 10 Jul 2000
  • Research & Ideas

The State of the Markets

and the United States: Dr. Werner G. Seifert, chairman of Deutsche Borse (the German Stock Exchange) and an architect of the planned merger between his Frankfurt-based organization and the London Stock Exchange; James L. Cochrane, senior vice president for View Details
Keywords: by James E. Aisner
  • 14 Nov 2005
  • Research & Ideas

How Can Start Ups Grow?

"These social resources are acquired by mimicking the structures and activities of established firms, and by affiliating with high-status customers respectively," she wrote in the abstract to her recent paper, Great Oaks from Little Acorns Grow: View Details
Keywords: by Sarah Jane Gilbert; Advertising
  • June 2002 (Revised July 2002)
  • Case

NTT DoCoMo: Marketing i-mode

By: Youngme E. Moon
i-mode is a wireless Internet service offered in Japan by NTT DoCoMo. In just three years, the service has won over 30 million subscribers and achieved a 60% share of Japan's mobile Internet market, making it the most successful mobile data service in the world. It is... View Details
Keywords: Price; Marketing; Marketing Channels; Market Entry and Exit; Market Participation; Success; Competition; Internet and the Web; Technology Adoption; Mobile and Wireless Technology; Telecommunications Industry; Japan
Citation
Educators
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Related
Moon, Youngme E. "NTT DoCoMo: Marketing i-mode." Harvard Business School Case 502-031, June 2002. (Revised July 2002.)
  • July 2025
  • Module Note

Supply and Demand for Strategists

By: Quan Le, Quan Le and Quan Le
This module note introduces students to the foundational microeconomic principles of supply and demand. It uses the example of an aluminum plant (specifically, production quantity and shutdown decisions) to discuss short-run vs. long-run decisions, marginal costs, sunk... View Details
Keywords: Business Exit or Shutdown; Business or Company Management; Business Strategy; Competition; Competitive Advantage; Cost of Capital; Cost vs Benefits; Decision Making; Decisions; Demand and Consumers; Economics; Economic Systems; For-Profit Firms; Market Entry and Exit; Market Participation; Markets; Metals and Minerals; Microeconomics; Price; Revenue; Strategy; Supply and Industry; Manufacturing Industry
Citation
Related
Le, Quan. "Supply and Demand for Strategists." Harvard Business School Module Note 726-352, July 2025.
  • 15 Feb 2017
  • Op-Ed

What Africa Can Teach the United States About Funding Infrastructure Projects

transit are all coordinated to reinforce each other. The city is growing quickly and efficiently. This comprehensive plan is consistent with Rwanda’s strategy to attract international capital by offering transparency and responsiveness in... View Details
Keywords: by John Macomber; Construction
  • 26 Jan 2016
  • First Look

January 26, 2016

erroneous expressions. Calls that have greater use of non-plain English and more erroneous expressions show lower intraday price movement and trading volume. The capital market responses to non-plain English and erroneous expressions are... View Details
Keywords: Sean Silverthorne
  • 07 Oct 2008
  • First Look

First Look: October 7, 2008

competition.t Purchase this case: http://harvardbusinessonline.hbsp.harvard.edu/ b01/en/common/item_detail.jhtml?id=708477 Databank in Africa Harvard Business School Case 708-478 This case tackles issues of regional strategy and strategic... View Details
Keywords: Martha Lagace
  • 18 Sep 2007
  • First Look

First Look: September 18, 2007

with higher average information asymmetries. We fail to find evidence consistent with this proposition. Download the paper: http://www.hbs.edu/research/pdf/08-014.pdf   PublicationsLocation Strategies and Knowledge Spillovers Authors:Juan... View Details
Keywords: Martha Lagace
  • 22 Jan 2019
  • First Look

New Research and Ideas, January 22, 2019

as reflected in price to book valuation multiples, whereas the adoption of common sustainability practices is reliably correlated only with expectations of future performance. Overall, we provide evidence about the role of sustainability... View Details
Keywords: Dina Gerdeman
  • 19 Mar 2019
  • First Look

New Research and Ideas, March 19, 2019

positive or certain options (influencing others toward safer options) versus presenting choice sets with negative or risky options (influencing others toward riskier options). We show that choice architects’ influence strategies are... View Details
Keywords: Dina Gerdeman
  • 02 Dec 2019
  • What Do You Think?

How Does a Company like Boeing Respond to Intense Competitive Pressure?

Hans-Peter Sebregondi, quoting from a Deloitte thought piece, wrote, “If your executive suite is like most discussion usually centers on the positive aspects of the company’s strategy and the need to rally around said strategy, with scant... View Details
Keywords: by James Heskett; Air Transportation
  • 27 Feb 2006
  • Research & Ideas

Corporate Values and Employee Cynicism

potential risks at most other organizations? A: One of the next steps with our research is to look at leader strategies that reduce the chances of becoming seen as hypocritical. We theorize—but still need to test the ideas—that employees... View Details
Keywords: by Martha Lagace
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