Pricing Strategy - Publications - Faculty & Research

21 Jul 2008
Research & Ideas

Solving the Marketing Resources Allocation Puzzle

promotion and advertising had long-run consequences on consumers' buying behavior in two ways: by influencing the brand equity and by affecting the consumers' price sensitivity. Jedidi and colleagues then simulated how different promotion... View Details

Keywords: by Sean Silverthorne

30 Mar 2003
Research & Ideas

How Your Employees and Customers Drive a New Value Profit Chain

today's job market don't want to hear—that companies should create fewer, more significant jobs. This strategy seems to have the potential to damage employee morale. How can companies use work-force reduction to successfully reengineer an... View Details

Keywords: by Manda Mahoney

23 Mar 2003
Research & Ideas

AIDS in Africa—What’s the Solution?

according to panelists from the healthcare field and the pharmaceutical industry, is delivering drugs that are donated or available at reduced prices to patients who need them. Government Priorities Dr. Konji Sebati, a physician with the... View Details

Keywords: by Julie Jette

01 Dec 2013
News

Faculty Opinion: Making It Better

communication—is widely used, and cancer care is now delivered in a hub-and-spoke model, a system that is much cheaper and more convenient for patients because it is built around local treatment. At the hub, expensive advanced radiotherapy is available around the... View Details

Keywords: Herzlinger, Regina; Colleges, Universities, and Professional Schools; Educational Services; Ambulatory Health Care Services; Health, Social Assistance

25 Feb 2002
Research & Ideas

MNCs in Asia: Investing in the Future

The unparalleled size of Asia's markets has always caught the eye of multinational corporations. More recently, as government policies and cultural attitudes in the region continue to evolve, the strategies of multinational companies have... View Details

Keywords: by Julia Hanna

Web

Propose an Independent Project | MBA

Bank/Broker-dealer back-office segment Helping the CEO determine how to manage the business and political issues around the pricing and marketing of prescription drugs Analyzing the appropriateness of an organization’s current View Details

26 Jul 2017
Blog Post

“Uncertainty Makes It More Interesting.”

with his friend to define his role and establish an objective for his summer, ten-week term. In addition to participating in the overall marketing plan for the Mexican Tim Hortons, Felipe is responsible for creating a practical, repeatable View Details

Keywords: Consumer Products / Retail

13 Nov 2018
First Look

New Research and Ideas, November 13, 2018

to then cover their positions once asset prices start recovering. Predation leads to profits of about 25 basis points over ten days and increases the liquidation costs for the distressed fund by 40%. These results suggest a broker’s role... View Details

Keywords: Dina Gerdeman

16 Apr 2007
Research & Ideas

Delivering the Digital Goods: iTunes vs. Peer-to-Peer

users away and indirectly improves congestion as networks become smaller. Interestingly, iTunes was not available in the days of Napster and congestion was much worse then. It is in this sense that p2p benefits from the presence of iTunes. Q: Do you think Apple's View Details

Keywords: by Sean Silverthorne; Music

20 Jul 2010
First Look

First Look: July 20

sales began to slide. While Steinhafel believed that Target's long-term strategy and positioning were right, he pondered a set of strategic and operational challenges. Did Target have the right mix of offensive and defensive tactics to... View Details

Keywords: Martha Lagace

01 Dec 2015
First Look

December 1, 2015

Statistics Survive Another Day: Using Changes in the Composition of Investments to Measure the Cost of Credit Constraints By: Garicano, Luis, and Claudia Steinwender Abstract—We introduce a novel empirical strategy to measure the size of... View Details

Keywords: Sean Silverthorne

08 Sep 2010
First Look

First Look: September 8, 2010

the study of international trade and foreign direct investment. Data on values of imports and exports of goods are of high quality and coverage, but price data suffer from insufficient detail. It would be desirable to have more data... View Details

Keywords: Sean Silverthorne

18 Nov 2008
First Look

First Look: November 18, 2008

internal coordination issues with the company's sales force, and the financial returns versus other uses of capital for the company. The case raises issues in aligning business strategy and sales management systems, motivating and... View Details

Keywords: Martha Lagace

10 Apr 2007
First Look

First Look: April 10, 2007

School Case 207-084 Following a successful model in Europe, JP Morgan has introduced a set of five U.S. retail mutual funds with an investment philosophy and marketing strategy grounded in behavioral finance. The asset management group... View Details

Keywords: Martha Lagace

01 Feb 2011
First Look

First Look: Feb. 1

Authors:Andrei Hagiu and Robin S. Lee Publication:Journal of Economics and Management Strategy (forthcoming) Abstract We analyze platform competition for content in the presence of strategic interactions between content distributors and... View Details

01 Sep 2018
News

Ask the Expert: Delivering the Goods

Ickis (MBA 1971, DBA 1978) REISNER: One of the hottest areas of investment growth is in cross-border shipping, but there are two core problems: In an age of terrorism, customs are commercial constraints and also valuable public safety services. The other is View Details

Keywords: Jen McFarland Flint

10 Jun 2002
Research & Ideas

Reinventing the Industrial Giant

B2B supplier exchange. 88 This new service was named Covisint. Issues have plagued Covisint since its inception. First, the Federal Trade Commission worried that the joint venture may lead to "...unlawful price signaling or... View Details

Keywords: by Nitin Nohria, Davis Dyer & Frederick Dalzell; Manufacturing

2007
Working Paper

Dynamics of Platform Competition: Exploring the Role of Installed Base, Platform Quality and Consumer Expectations

By: Feng Zhu and Marco Iansiti

This paper seeks to answer three questions. First, which drives the success of a platform, installed base, platform quality or consumer expectations? Second, when does a monopoly emerge in a platform-based market? Finally, when is a platform-based market socially... View Details

Keywords: Price; Network Effects; Digital Platforms; Monopoly; Quality; Competitive Advantage; Digital Platforms

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24 Mar 2009
First Look

First Look: March 24, 2009

effects of v4 scarcity, while obtaining price discovery and allocative efficiency benefits of market transactions. Download the paper: http://www.hbs.edu/research/pdf/09-091.pdf Why Do Countries Adopt International Financial Reporting... View Details

Keywords: Martha Lagace

December 2001
Case

Qwest Communications International Inc.

By: Thomas R. Eisenmann and Christopher Hackett

Describes the evolution of Qwest from a small fiber-optic construction firm in 1996 to a global telecommunications giant in 2001. Focuses on Qwest's pivotal acquisition of "Baby Bell" US West, a regional Bell operating company many times Qwest's size. Discusses the... View Details

Keywords: Mergers and Acquisitions; Asset Pricing; Business History; Knowledge Use and Leverage; Organizational Culture; Partners and Partnerships; Vertical Integration; Telecommunications Industry

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