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Show Results For
- All HBS Web
(3,400)
- People (10)
- News (973)
- Research (1,697)
- Events (6)
- Multimedia (34)
- Faculty Publications (707)
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- 24 Feb 2014
- Research & Ideas
Busting Six Myths About Customer Loyalty Programs
total value of tailored coupons that shoppers stand to lose if they go elsewhere. Store-switching costs created this way increase the spending and loyalty of shoppers. For retailers lacking the capability of using information about their... View Details
- 14 Aug 2012
- First Look
First Look: August 14
bribes paid, including the bribe amount, the name of the corrupt official, and services rendered. The ipaidabribe.com portal then aggregates these data to create maps and charts of corrupt activities across Indian cities. The theory is that such data will build... View Details
Keywords: Sean Silverthorne
- 04 Feb 2014
- First Look
First Look: February 4
choices to optimally guide the other choices." This definition captures the idea of strategy as the core of an intended course of action that is potentially flexible and adaptive. It coincides with the equilibrium outcome of a "strategy formulation game"... View Details
Keywords: Sean Silverthlorne
- 28 Apr 2010
- Research & Ideas
Earth Day Reflections
opportunity to engage in a virtual dialogue on these matters. Some major corporations are starting to take the lead in this effort, including United Technologies Corporation, Philips (the Dutch electronics and health care giant), the... View Details
Keywords: by Staff
- 26 Jan 2016
- First Look
January 26, 2016
American Economic Review: Papers and Proceedings Beyond Beta-Delta: The Emerging Economics of Personal Plans By: Beshears, John, Katherine L. Milkman, and Joshua Schwartzstein Abstract—People make personal... View Details
Keywords: Sean Silverthorne
- 19 Jul 2010
- Research & Ideas
How Mercadona Fixes Retail’s ’Last 10 Yards’ Problem
Imagine a retail chain that offers customers not only the lowest prices but also personalized customer service. Employees receive above-average wages and 20 times more training than the average American retailer. Sounds like a recipe for... View Details
- 17 Mar 2021
- Research & Ideas
Beyond Pajamas: Sizing Up the Pandemic Shopper
data-driven personalization platform for fashion retailers, provided us with an aggregated dataset of online apparel sales from a variety of anonymized well-known fashion retailers in the United States and the United Kingdom in 2019 and... View Details
- 26 Jul 2004
- Research & Ideas
A Better Way to Negotiate: Backward
preferred outcome and think in reverse about how to get there. Here are the basic steps: 1. Draw a "map" of the parties who are currently involved and those who might potentially get onboard, along with their interests and their no-deal options. 2. Estimate... View Details
Keywords: by James K. Sebenius
- 03 Mar 2008
- First Look
First Look: March 4, 2008
Most individuals who had converted bonds for shares in 1711 and 1719 had seen their South Sea shares appreciate in the meantime, and the government had lowered its debt-servicing costs as a result of these two conversions. The conversion... View Details
Keywords: Martha Lagace
- 19 Apr 2016
- First Look
April 19, 2016
forthcoming Journal of Marketing Research Does 'Liking' Lead to Loving? The Impact of Joining a Brand’s Social Network on Marketing Outcomes By: John, Leslie K., Oliver Emrich, Sunil Gupta, and Michael I. Norton Abstract—Does “liking” a brand on Facebook cause a View Details
Keywords: Sean Silverthorne
- 20 Apr 2016
- Research & Ideas
When CEOs Become Activists
and CEO Dan Schulman was especially vocal: “This decision reflects PayPal’s deepest values and our strong belief that every person has the right to be treated equally, and with dignity and respect,” he wrote in a statement. As the outcry... View Details
- 20 Oct 2009
- First Look
First Look: October 20
One method multinationals use to combat gray markets is to increase internal transfer prices to foreign subsidiaries in order to increase the gray market's cost base. We illustrate that when a gray market competitor is present, the... View Details
Keywords: Martha Lagace
- 28 Feb 2012
- First Look
First Look: Feb. 28
Authors:Mark Mortensen and Tsedal Neeley Publication:pub Abstract Scholars argue that direct knowledge about distant colleagues is crucial for fostering trust in global collaboration. However, their arguments focus mainly on how trust accrues from knowledge about... View Details
Keywords: Sean Silverthorne
- 13 Jan 2009
- First Look
First Look: January 13, 2009
about the changing nature of careers and changing preferences people have for structuring their personal and professional lives. Purchase this case: http://harvardbusinessonline.hbsp.harvard.edu/ b01/en/common/item_detail.jhtml?id=409060... View Details
Keywords: Martha Lagace
- 06 Nov 2012
- First Look
First Look: November 6
spillovers. We conduct a field experiment in which agents recruited by a public health organization to sell condoms are randomly allocated to four groups. Agents in the control group are hired as volunteers, whereas agents in the three... View Details
Keywords: Sean Silverthorne
- 06 Dec 2016
- First Look
December 6, 2016
overworked lifestyle, rather than a leisurely lifestyle, has become an aspirational status symbol. A series of studies shows that the positive inferences of status in response to busyness and lack of leisure are driven by the perceptions that a busy View Details
Keywords: Sean Silverthorne
- 15 May 2012
- First Look
First Look: May 15
the social objective function, tagging generates costs that must be weighed against the benefits it generates through conventional channels. Only tags that are sufficiently predictive of ability, such as disability status, will be used.... View Details
Keywords: Carmen Nobel
- 10 Mar 2009
- First Look
First Look: March 10, 2009
boost earnings to meet earnings benchmarks. We estimate that marketing actions can be used to boost quarterly net income by up to 5% depending on the depth and duration of promotion. However, there is a price to pay, with the cost in the... View Details
Keywords: Martha Lagace
- 12 Apr 2010
- Research & Ideas
One Report: Better Strategy through Integrated Reporting
financial performance, such as through increased revenues for green products or decreased costs through greater energy efficiency? Which ESG topics represent risks and cause spending to protect against the downside in terms of the... View Details
Keywords: by Martha Lagace
- 14 Nov 2019
- Book
Lifting the Lid on Turkey's Hidden Business History
in health and education, including founding Koç University in 1992, now one of the most prestigious universities in the country. Silverthorne: In what ways is Turkish business history distinctive and in what ways does it share... View Details
Keywords: by Sean Silverthorne