New Product Diffusion - Publications - Faculty & Research

Design Rules, Vol. 1: The Power of Modularity

We live in a dynamic economic and commercial world, surrounded by objects of remarkable complexity and power. In many industries, changes in products and technologies have brought with them new kinds of firms and forms of organization. We are... View Details

Research Summary

Manager Specific Human Capital Investment: A Model of Block Trading and Firm Stability

I develop a model in which workers can undertake specific human capital investments in the firm and in the manager employed by the firm. If the manager leaves the firm, a worker has to decide whether to join her in the new firm or stay in the old firm. In case of... View Details

August 2020 (Revised February 2021)
Case

Luckin Coffee (A): Caffeine-fueled Growth?

By: Ramon Casadesus-Masanell and Karen Elterman

This case describes the founding of Chinese coffee chain Luckin Coffee in 2017 and its path to surpassing Starbucks as the largest coffee chain in China (by number of stores) in 2019. Unlike Starbucks stores, which were designed to be welcoming “third places” for... View Details

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February 2002 (Revised April 2002)
Case

Chengwei Ventures and the hdt* Investment

By: G. Felda Hardymon, Josh Lerner and Ann Leamon

Bo Feng, cofounder and principal in Chengwei Ventures, one of the first sovereign venture capital firms in China, is trying to decide on the proper business model for hdt, the product of a merger between two portfolio companies. This case discusses the best way for the... View Details

Keywords: Venture Capital; Mergers and Acquisitions; Customer Relationship Management; Sovereign Finance; Management Analysis, Tools, and Techniques; Entrepreneurship; Internet and the Web; Applications and Software; Markets; Business Model; Financial Services Industry; China

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29 Jan 2020
News

The Potentially Toxic Combination of Management Culture and Modern Surveillance

01 Sep 2016
News

Behind Apple’s Success, An Unprecedented Financial Model

January 2025 (Revised April 2025)
Case

Blue Frontier: Disrupting Air Conditioning

By: Rosabeth Moss Kanter and Jacob A. Small

Serial entrepreneur Daniel Betts founded Blue Frontier in South Florida to offer a climate-friendly solution to increase air conditioning efficiency and dehumidify using new technology he developed. Backed by significant venture capital, Blue Frontier had to choose... View Details

Keywords: Entrepreneurship; Climate Change; Environmental Sustainability; Technological Innovation; Market Entry and Exit; Performance Efficiency; Business Strategy; Florida

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25 Mar 2021
Blog Post

Meet the Student Academic Services Support Team at HBS!

Determining how to successfully balance responsibilities, opportunities, and challenges is imperative to a positive and productive student experience. The Student and Academic Services (SAS) Support Services team in the MBA Program... View Details

November 2006 (Revised March 2012)
Case

Clocky: The Runaway Alarm Clock

By: Elie Ofek and Eliot Sherman

Gauri Nanda is the creator of an innovative new product: an alarm clock named Clocky that, in addition to ringing, rolls around the room in order to force its owner to get out of bed. Beset by media attention and consumer interest but still at least a year away from... View Details

Keywords: Management; Product Positioning; Partners and Partnerships; Production; Marketing Strategy; Media; Entrepreneurship; Independent Innovation and Invention; Product Launch

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October 2005
Case

Intel Corporation 2005

By: David B. Yoffie and Michael Slind

Buoyed by strong recent sales growth but humbled by failed strategic bets and other missteps, Intel in 2005 initiated a major reorganization. Under its new CEO, Paul Otellini, the company shifted toward a "platform" model, inspired by the success of its Centrino... View Details

Keywords: Restructuring; Alignment; Business Strategy; Competitive Strategy; Corporate Strategy; Semiconductor Industry

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23 Feb 2009
Research & Ideas

Creative Entrepreneurship in a Downturn

on—started during economic downturns. When people are laid off from jobs, they need re-training. Employers need confidential data to remain protected despite large numbers of their workers being let go. All of these broad trends create the need for View Details

Keywords: by Martha Lagace

16 Oct 2012
First Look

First Look: October 16

Specifically, products tend to "mirror" the architectures of the organizations in which they are developed. This dynamic occurs because the organization's governance structures, problem solving routines, and communication... View Details

Keywords: Sean Silverthorne

2025
Working Paper

Exports in Disguise? Trade Rerouting During the U.S.-China Trade War

By: Ebehi Iyoha, Edmund Malesky, Jaya Wen and Sung-Ju Wu

This paper introduces a new measure of tariff evasion through rerouting and applies it to the 2018 U.S.–China trade war, focusing on Vietnam as a transit country. We use transaction-level trade data and define rerouting as the flow of a granular eight-digit Harmonized... View Details

Keywords: Trade; International Relations; Logistics; China; Viet Nam; United States

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2016
Book

The Three Box Solution: A Strategy for Leading Innovation

By: Vijay Govindarajan

How to Innovate and Execute. Leaders already know that innovation calls for a different set of activities, skills, methods, metrics, mind-sets, and leadership approaches. And it is well understood that creating a new business and optimizing an already existing one are... View Details

Keywords: Innovation Strategy; Innovation Leadership

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26 Oct 2018
Blog Post

Making the Switch from Finance to Fitness

“Fitness is your hobby. Finance is your career.” - Words so false that they changed my life. Finance After graduating from Yale University, I joined the fast-paced world of Foreign Exchange (FX) at a large US-based investment bank in New... View Details

2009
Chapter

The Effects of a Central Clearinghouse on Job Placement, Wages, and Hiring Practices

By: Muriel Niederle and Alvin E. Roth

New gastroenterologists participated in a labor market clearinghouse (a "match") from 1986 through the late 1990s, after which the match was abandoned. This provides an opportunity to study the effects of a match by observing the differences in the outcomes and... View Details

Keywords: Labor; Market Timing; Marketplace Matching; Failure

Citation

09 Nov 2021
Research & Ideas

The Simple Secret of Effective Mentoring Programs

companies would be better off making mentoring mandatory for all new workers since that would yield much higher productivity and performance gains, the researchers say. "You have to make the program apply to... View Details

Keywords: by Jay Fitzgerald

04 Apr 2023
What Do You Think?

How Does Remote Work Affect Innovation?

productivity, mainly by eliminating commute time, the evidence thus far suggests two things: We don’t yet know how to measure productivity changes from remote work and that, even when we learn, the impact may not be very significant. Many... View Details

Keywords: by James Heskett

13 Jan 2023
Blog Post

Video: Introduction to the Harvard MS/MBA: Engineering Sciences

in this program, which go through the design fundamentals and the process of launching a new high-tech venture. And it covers the whole process from the initial need discovery process, through developing the idea, fleshing out the View Details

August 2014 (Revised September 2016)
Case

ANA (A)

By: Doug J. Chung and Mayuka Yamazaki

All Nippon Airways (ANA) became the largest airline in Japan in 2013. Having been designated as a domestic carrier by the Japanese government till the mid-1980s and Japan being the sixth largest domestic airline market, two-thirds of ANA’s passenger revenue came from... View Details