Publications

Research Summary

Overview of Research

My research examines approaches to improving the performance of our health care delivery system with a primary focus on health information technology. Reflecting the interdisciplinary nature of my program, my dissertation draws upon theories and insights from... View Details

2018
Chapter

The United States in Contemporary Perspectives: Evolving Forms, Strategy, and Performance

By: David J. Collis, Bharat Anand and J. Yo-Jud Cheng

BOOK ABSTRACT: In spite of surging interest in the business group organization among business scholars, economists, and historians in recent years, academic research on business groups has, to date, remained within the boundary of emerging markets. The major aim of... View Details

19 Nov 2024
HBS Seminar

Christian Terwiesch, Wharton

December 2009
Case

Hungerit

By: David E. Bell, Sarah Morton and Mary Louise Shelman

Hungary's top producer of poultry products is deciding the company's future strategy in the face of new opportunities in Central and Eastern Europe, a changing retail market in Hungary, and the possibility of increased global competition. View Details

Keywords: Opportunities; Corporate Strategy; Competitive Strategy; Global Strategy; Animal-Based Agribusiness; Agriculture and Agribusiness Industry; Hungary

08 Mar 2021
In Practice

COVID Killed the Traditional Workplace. What Should Companies Do Now?

A year ago, COVID-19 forced many companies to send employees home—often with a laptop and a prayer. Now, with COVID cases subsiding and vaccinations rising, the prospect of returning to old office routines appears more possible. But will employees want to flock back to... View Details

Keywords: by Dina Gerdeman

January 2014 (Revised May 2015)
Case

Yahoo: Both Sides of the Stamped Deal

By: Jeffrey J. Bussgang and Lisa C. Mazzanti

In 2012, Marissa Mayer became the CEO of Yahoo!, a tech giant with a tumultuous past. When Mayer tries to reinvigorate the company, she hires Jacqueline Reses, who has a private equity background, to head both human resources and mergers and acquisitions (M&A). As part... View Details

Keywords: Mobile App; Acquisition-hire; Exit Strategy; Start-up; Mobile and Wireless Technology; Mergers and Acquisitions; Human Resources; Entrepreneurship; Business Startups; Product Development; Technology Industry; Sunnyvale; New York (city, NY)

March 2016 (Revised May 2018)
Case

ASOS PLC

By: John R. Wells and Gabriel Ellsworth

Launched in 2000, ASOS was one of the world’s largest online fashion specialists in 2018. Focusing on young consumers aged 16–25 years, the company offered over 85,000 items on its websites, many times more than the largest fashion stores, and added several thousand... View Details

Keywords: ASOS; AsSeenOnScreen; Online Fashion; Online Apparel; Nick Beighton; Nick Robertson; E-commerce; E-Commerce Strategy; Online Retail; Multichannel Retailing; Omnichannel; Social Media; Marketplaces; Shipping; Advertising; Digital Marketing; Business Growth and Maturation; Business Model; Business Startups; For-Profit Firms; Customer Focus and Relationships; Age; Gender; Currency Exchange Rate; Profit; Revenue; Geography; Geographic Scope; Global Range; Global Strategy; Globalized Firms and Management; Globalized Markets and Industries; Business History; Selection and Staffing; Journals and Magazines; Human Capital; Business or Company Management; Crisis Management; Goals and Objectives; Growth and Development; Growth and Development Strategy; Growth Management; Management Succession; Brands and Branding; Marketing Channels; Marketing Communications; Marketing Strategy; Product Positioning; Social Marketing; Media; Distribution; Distribution Channels; Order Taking and Fulfillment; Infrastructure; Logistics; Public Ownership; Problems and Challenges; Strategy; Adaptation; Business Strategy; Competition; Competitive Strategy; Corporate Strategy; Expansion; Vertical Integration; Segmentation; Internet and the Web; Mobile and Wireless Technology; Apparel and Accessories Industry; Fashion Industry; Retail Industry; United Kingdom; England; London

Article

Technology Diffusion and Postwar Growth

By: Diego A. Comin and Bart Hobijn

In the aftermath of World War II, the world's economies exhibited very different rates of economic recovery. We provide evidence that those countries that caught up the most with the U.S. in the postwar period are those that saw an acceleration in the speed of adopting... View Details

Keywords: Hardware; Country; Business Cycles; Globalized Economies and Regions; Economic Growth; Welfare or Wellbeing; War; Technology Industry; United States; Japan; Europe

Read Now

The use of online A/B testing has spread rapidly in recent years, fueled by the growing appreciation of its value and the relatively low costs and increasing availability of technology needed to conduct them. Today, it is no exaggeration to say that the successful... View Details

21 Feb 2018
Research & Ideas

When a Competitor Abandons the Market, Should You Advance or Retreat?

opportunity to redouble their efforts and grab more market share, or take it as a warning that it might be time to get out while the getting was good? A new research study suggests that more companies than expected see a half-empty glass... View Details

Keywords: by Rachel Layne; Pharmaceutical; Health

March 1996 (Revised January 1997)
Case

Scott Cook and Intuit

By: James L. Heskett

Scott Cook has just learned that Microsoft has withdrawn its $2 billion offer for his company Intuit. Because of his company's prospects, he is elated. But he now must decide the direction in which to take his company while continuing to focus on the formula of... View Details

Keywords: Customer Relationship Management; Entrepreneurship; Business or Company Management; Marketing Strategy; Product Development

August 1989 (Revised October 1989)
Case

Avon Co.

Avon engineers developed a new type of electric adjustable speed drive. Executives began to make long-range plans for production and marketing. Members of the sales department wondered what pricing recommendations they should make to management on the basis of... View Details

Keywords: Technological Innovation; Price; Product Development; Technology Industry

April–June 2012
Article

Hybrid Organizations: The Next Chapter in Sustainable Business

By: Nardia Haigh and Andrew J. Hoffman

In this article, we describe how hybrid organizations are developing business models that are competitive and create positive social and environmental change. We discuss the distinctive characteristics of the hybrid business model, both conceptually and in practice. We... View Details

Keywords: Business Model; Mission and Purpose; Environmental Management; Social Enterprise

Read Now

June 2021
Supplement

Reversing Course on a Reverse E-Auction (C)

By: Kym Lew Nelson, James K. Sebenius and Alex Green

Global consumer products powerhouse LSP has found enormous savings in a trial run of a new competitive bidding tool for their procurement organization known as a reverse e-auction. But when Jen Baldwin is asked to achieve the same savings from her suppliers for a... View Details

Keywords: Reverse E-auctions; Bids and Bidding; Auctions; Complexity; Cost vs Benefits

June 2021
Case

Reversing Course on a Reverse E-Auction (A)

By: Kym Lew Nelson, James K. Sebenius and Alex Green

Global consumer products powerhouse LSP has found enormous savings in a trial run of a new competitive bidding tool for their procurement organization known as a reverse e-auction. But when Jen Baldwin is asked to achieve the same savings from her suppliers for a... View Details

Keywords: Reverse E-auctions; Bids and Bidding; Auctions; Complexity; Cost vs Benefits

December 1998
Case

MD Foods Amba

By: Ray A. Goldberg, Carin-Isabel Knoop and Cate Reavis

In 1998, MD Foods, a Denmark-based dairy cooperative, was searching for growth opportunities that would enable it to become northern Europe's preferred retail dairy supplier. The options being considered included expanding in existing markets, entering into new... View Details

Keywords: Cooperative Ownership; Growth and Development Strategy; Expansion; Market Entry and Exit; Alliances; Innovation and Management; Food and Beverage Industry; Europe; United Kingdom; Denmark

July 1997
Case

Treasury Inflation-Protection Securities (TIPS)

Explores the development of a new product offering based on the first issuance of "real" bonds in the United States. Looks at a specific organization's efforts to position itself to profit from this market development. Follows naturally from a case on nominal bonds. View Details

Keywords: Risk Management; Bonds; Inflation and Deflation; United States