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Dan Lin

Profile

Why was earning your MBA at HBS important to you? When I graduated from Dartmouth College in 2005, I would have said that my chances of going to graduate school were close to zero. I had found my "dream job" at Major League Baseball and did not think there... View Details

Keywords: Entertainment / Media

24 Apr 2014
News

Using technology to create a platform for discussion

Having grown up outside Silicon Valley, Linda Leung (MBA 2014) is comfortable with integrating technology and business. It’s no wonder, then, that when she served as online communications manager for the HBS Women Students Association, Leung used social View Details

05 May 2011
News

Blazing a Trail for Glenn Beck

from left-leaning Huffington Post to conservative Beck baffled media watchers but made perfect sense to Morgan. “I am a very apolitical person,” she said in an interview reported by the New York Times (January 6, 2011). “I’m a... View Details

Keywords: News, Library, Internet, and Other Services; Information

18 May 2020
News

Kevin Mayer Takes Over TikTok

Kevin Mayer (MBA 1990) Jesse Grant/Getty Images for Disney Kevin Mayer (MBA 1990) Jesse Grant/Getty Images for Disney Kevin Mayer (MBA 1990) has left his position leading Disney’s streaming business to take over the video-sharing platform TikTok, reports the New York... View Details

01 Sep 2015
News

Case Studies for Your Commute

Case discussions typically start with the facts and blossom from there. But what happened before that? What got the professor excited about writing the case in the first place? What margin notes didn’t make it into the final draft? And how does the author connect the... View Details

Keywords: Dan Morrell

28 Apr 2014
News

Football Stars Debate ‘The Social Capital of the Savvy Athlete’

Keywords: Performing Arts, Spectator Sports, and Related Industries; Arts, Entertainment

January 2017 (Revised May 2020)
Case

Sesame Workshop (A): Bringing Big Bird Back to Health

By: Rosabeth Moss Kanter, Ryan Raffaelli and Jonathan Cohen

Sesame Workshop was transforming in 2016. CEO Jeff Dunn had reorganized and shifted the iconic institution to respond to digital disruption and a consensus culture. This case examines his efforts to turn Sesame Workshop around. It notes Sesame's storied history and the... View Details

Keywords: Restructuring; Organizational Change and Adaptation; Leadership; Information Technology; Education; Media; Strategy; Education Industry

Citation

Educators

Purchase

19 Feb 2008
News

The Scoop Behind the Silver Screen

A bit of Hollywood came to HBS recently when Steven Samuels spoke at the invitation of the School’s Entertainment and Media Club. A former real estate developer, Samuels is an independent movie producer with a solid body of work under his... View Details

Keywords: Arts, Entertainment; Business Schools & Computer & Management Training; Educational Services; Real Estate

22 Feb 2019
News

Empowering a New Generation of Business Leaders

before guests were treated to a private tour of the massive media production facilities. Jaqueline Burgos (MBA 2014) opened the chat by introducing Professor McGee, a media industry expert and entrepreneur... View Details

Keywords: Margie Kelley; Arts, Entertainment

Web

Commercial Videotaping & Photography | About

and is identified in a video or photo must sign our Appearance Release Form, which can be obtained from Marketing & Communications. For media and news requests, email Mark Cautela mcautela@hbs.edu , Head of Communications. For all other... View Details

18 Jan 2018
News

Making a Mark in Multicultural Marketing

Sheila Marmon (MBA 1999) has built her career by breaking down barriers. The founder and CEO of Mirror Digital, a technology-enabled media and advertising company, Marmon has executed more than 350 interactive campaigns, connecting... View Details

Fast Answer

Television: overview & ratings

Where can I find an overview of the TV industry, and also TV ratings? S&PCapital IQ Pro: Select Industries --> Technology, View Details

14 Oct 2008
Research & Ideas

Should You Bring Advertising Expertise In-House?

U.S. advertisers large and small operated some form of in-house advertising unit in the 1990s, a trend apparently on the increase. In this decade, Procter & Gamble, Google, and Condé Nast Media Group all introduced internal... View Details

Keywords: by Sarah Jane Gilbert; Advertising

01 Dec 2018
News

3-Minute Briefing: Jeffrey Dunn (MBA 1981)

later worked at Nickelodeon and HiT Entertainment—SpongeBob SquarePants, Dora the Explorer, and Thomas the Tank Engine. There’s nothing better than working for a kids’ media company when you have young kids. You have a living laboratory... View Details

Keywords: April White

H. Wayne Huizenga

marketing and acquisition efforts enabled the business to become one of the fastest growing enterprises in the United States. In 1994, Huizenga arranged the sale of the company to Viacom, creating a natural distribution network for its View Details

Keywords: Retail

01 Mar 2004
News

He Loves New York

New York magazine lacks in profit and prospects, it makes up for in the social cachet it can bestow on the owner in the media and cultural capital of the United States,” opined the New York Times (December 17, 2003). Well, maybe so, but... View Details

07 Jun 2011
First Look

First Look: June 7

Course MaterialsDemand Media John Deighton and Leora KornfeldHarvard Business School Case 511-043 Google search had helped Demand Media grow to be a $1.9 billion online publisher. Then, social View Details

Keywords: Sean Silverthorne

30 Jul 2010
News

Notes from a Hammock

free pass from the media relative to the scrutiny applied to the worlds of politics, law, public policy, and the arts, for example? Would a sharper and stronger media spotlight have helped us avoid some... View Details

Keywords: Publishing Industries (except Internet); Information

21 Mar 2018
Blog Post

Telling Your Story: How to Create a Powerful Personal Digital Brand

your personality, the real person behind your personal brand; and 3) it shares your motivations, why you do what you do. Make engagement a regular habitThe digital world offers many shiny temptations and distractions. Grinshpun encourages a systematic approach to... View Details

Publications