Marketing Reference Programs - Publications - Faculty & Research

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HBS Alumni Research Tips: Finding Company News & Industry Research

needed. Industry Reports: ABI provides in depth research reports from BMI Research, First Research, The Economist Intelligence Unit, and others covering hundreds of markets and countries. 1. Click “Browse” in the page header.... View Details

01 Dec 2008
News

Business at the Summit

that transcends the confines of “economic self-interest.” Referring to the nation’s financial crisis, Light said, “The times call for serious reflection and deep inquiry.” If timing is everything, then the Centennial Global Business... View Details

Keywords: leadership; alumni events; Centennial; Business Schools & Computer & Management Training; Educational Services; Finance; Management

23 Apr 2019
First Look

New Research and Ideas, April 23, 2019

process of learning from experience. Publisher's link: https://www.hbs.edu/faculty/Pages/item.aspx?num=55991 forthcoming Organization & Environment Assessing the Impact of CEO Activism By: Chatterji, Aaron K., and Michael W. Toffel Abstract—CEO activism View Details

Keywords: Dina Gerdeman

Student-Profile

Sagar Saxena

favorite research comes from these intersections of diverse fields, combined with an ability to synthesize what you discover.” Inspired by his work in the antitrust practice of NERA Economic Consulting in Washington, D.C., Sagar wanted a doctoral View Details

16 Jan 2020
News

Hitting the High Notes

Angeles Philharmonic and two short films by Emmy-winning Los Angeles filmmaker Ty Kim (MBA 2000). The program took place at the Colburn School, a performing arts school in downtown Los Angeles. “We opened with my film about Ben Hong, who... View Details

Keywords: Margie Kelley

01 Dec 2006
News

The Hard Way

years in the Young Presidents’ Organization — the first woman from Queensland invited to join — Russo had sharpened her business skills and bolstered her confidence through seminars and conferences, including a weeklong YPO program held... View Details

Keywords: Roger Thompson; Administration of Economic Programs; Administration of Economic Programs; Administration of Economic Programs; Administration of Economic Programs

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1.4.10 Student Travel | MBA

for students planning Harvard-related travel. Students should refer to the Global Experience Office policies for FIELD Global Capstone and IFC travel. For more information, contact the Global Experience Office, (617) 279-2442, geo@hbs.edu... View Details

14 Dec 2018
Blog Post

The ABCs of Recruiting at HBS

handle booking space, a hospitality suite for your interviewers, and scheduling students into timeslots. P – Presentation. Other MBA programs may call company presentations briefings or info sessions. At HBS we View Details

Keywords: All Industries

01 Apr 2002
News

Charting the Luminary Leadership in Professional Service Firms

individuals clearly poses an extraordinary challenge. We refer to it as “leadership without control.” Explain the concept of alignment. Lorsch: Alignment refers to the ongoing process of designing... View Details

Keywords: professional service firms; Publishing Industries (except Internet); Information

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Strategic Financial Analysis Online Course | HBS Online

Who Will Benefit Senior Managers and Consultants Analysts Aspiring Finance Professionals Use financial tools and metrics to inform strategic decision-making and drive business performance. The program expertly leads you through... View Details

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IT Strategy: Building a Smarter, Scalable Future in the Cloud | Information Technology

IT Strategy: Building a Smarter, Scalable Future in the Cloud 2.02: Cloud Program By Jeff Colgan on March 27, 2025 Share via Facebook Share via LinkedIn Print Share via email The Opportunity In the IT world, “the cloud” View Details

09 Apr 2014
Research & Ideas

A Playbook for Small-Business Job Creation

to capital, which was a primary focus of hers at the SBA. Spreading The Wealth Having spent over 25 years in private equity and venture capital firms before becoming SBA Administrator, Mills has perspective on challenges and opportunities in access to capital for what... View Details

Keywords: by Carmen Nobel; Banking; Financial Services

19 Dec 2006
First Look

First Look: December 19, 2006

Working PapersAnomalies in Estimates of Cross-Price Elasticities for Marketing Mix Models: Theory and Empirical Test Authors:Andre Bonfrer, Ernest R. Berndt, and Alvin Silk Abstract We investigate the theoretical possibility and... View Details

Keywords: Sean Silverthorne

01 Mar 2009
News

Just Keep Our Money

risky, stock market gyrations were so extreme, or money-market funds started “breaking the buck.” By helping Americans put some of their refunds aside in convenient, inflation-indexed savings bonds, the Treasury would be better off too:... View Details

Keywords: Peter Tufano; Administration of Economic Programs; Administration of Economic Programs; Administration of Economic Programs; Administration of Economic Programs

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Departments | Employment

communications strategy, market analysis, positioning and messaging, Web site development, publications development, event planning, emerging modes of communication and outreach, and media relations strategy and tactics. Customer Base... View Details

01 Feb 1998
News

Touching All the Bases: Stephen A. Greyser

In his MBA elective, The Business of Sports, Professor Stephen A. Greyser brings an insider's knowledge to topics such as league development, sports and the media, corporate sponsorship of sports, marketing for teams in turnaround... View Details

Keywords: Marguerite Rigoglioso

10 Jun 2002
Research & Ideas

How to Look at Globalization Now

just supply a relatively stable frame of reference for thinking about the environment of cross-border operations. Note that it substantially enriches the strategy space available to firms that compete across borders relative to the... View Details

Keywords: by Martha Lagace

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Stamps Reading Room | About

underground stacks to house books and periodicals. The Stamps Reading Room offers many vital library services, including the reference desk, current periodicals and books, and access to various financial databases. The space offers... View Details

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Trade Publications - Bubbles, Panics & Crashes – Historical Collections – Harvard Business School

HBS Quick Links MBA Executive Education Doctoral Programs Faculty and Research Alumni HBS Publishing Site Index HBS Home Contact Us Map/Directions Introduction 1837: The Hard Times 1873: Off the Rails 1907: The Banker's Panic 1929: The... View Details

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Foreword | Baker Library

the Radcliffe Institute; Ellen Shea, Head of Research Services; Diana Carey, Reference Librarian, Visual Resources; and Sarah Hutcheon, Research Librarian. We would like to give our sincere thanks to the early graduates of the MBA View Details

Publications