Marketing Plans - Publications - Faculty & Research

07 Jul 2014
Research & Ideas

Banning Big-box Stores Can Hurt Local Retailers

have been increasing their footprint of small urban stores. In February, Walmart announced plans to add 270 to 300 small stores during the fiscal year, adding to the existing stable of 346 Neighborhood View Details

Keywords: by Carmen Nobel; Retail

01 Dec 2008
News

Business at the Summit

Depression. As 2,000 alumni convened on campus Monday, October 13, the U.S. stock market soared to its biggest one-day numerical gain since 1933, following on the heels of an 18 percent decline the previous week, the worst such drop in... View Details

Keywords: leadership; alumni events; Centennial; Business Schools & Computer & Management Training; Educational Services; Finance; Management

Career Coach

Philippe Taieb

Philippe (HBS '99) has been a Coach at HBS since 2006. He has been fortunate to work with scores of MBA Students and Alumni having a wide array of backgrounds (e.g. Investment Management, Consulting, Entrepreneurship, General Management, Healthcare, Private Equity,... View Details

Keywords: Emerging Markets; Emerging Markets; Emerging Markets; Emerging Markets; Emerging Markets; Emerging Markets; Emerging Markets; Emerging Markets; Emerging Markets; Emerging Markets; Emerging Markets; Emerging Markets

Web

Courses by Faculty - Course Catalog

General Management, Business, Government & the International Economy Spring 2025 Q3 1.5 Livia Alfonsi Negotiation Negotiation, Organizations & Markets Spring 2025 Q3Q4 3.0 Dwight Angelini Real Estate Investing Finance Spring 2025 Q3 1.5... View Details

December 2003 (Revised March 2004)
Case

FIRA: Confronting the Mexican Agricultural Crisis

By: James E. Austin, Michael Chu and Cate Reavis

In fall 2003, Mexico's agriculture sector was facing a crisis brought on largely by a surge in cheap U.S. imports resulting from NAFTA and inaccessible and/or expensive terms of credit for Mexican agricultural producers. It was getting harder for Mexican producers to... View Details

Keywords: Development Economics; Public Sector; Trade; Financial Instruments; Crisis Management; Markets; Strategic Planning; Partners and Partnerships; Competitive Strategy; Agriculture and Agribusiness Industry

Citation

Find at Harvard

28 Aug 2018
First Look

New Research and Ideas, August 28, 2018

Energy Market No abstract available Purchase this case:https://cb.hbsp.harvard.edu/cbmp/product/718051-PDF-ENG Harvard Business School Case 816-074 InsightSquared: Developing the Sales and Marketing View Details

Keywords: Dina Gerdeman

01 Jun 2005
News

Mookerjee Picked as First Director of New HBS India Research Center

After nearly two decades in senior marketing and new venture positions, Ajay Mookerjee (DBA ’88) has returned to HBS as executive director of the new India Research Center. “I’ve had a pent-up desire to get involved in academic work, and... View Details

Keywords: HBS; India Research Center; Colleges, Universities, and Professional Schools; Educational Services

13 May 2014
News

Why Twitter Needs India

Keywords: social media; India; Twitter; growth strategy

01 Jun 2016
News

Taking Care of Business

natural course of things is often upended by someone saying, ‘This is what I really need right now,’” says Mahesh. “That tends to change the priorities of your plan and development cycle.” Knock out!, an NVC winner in 2012, brought... View Details

Keywords: Julia Hanna

29 Jun 2009
Sharpening Your Skills

Sharpening Your Skills: Leading Change

markets, business processes, and organizational structure—and to improve them to achieve growth. Success will depend on leaders who are able to stabilize the company as they identify and exploit opportunities, find new market niches,... View Details

Keywords: by Staff

01 Sep 2005
News

Perfection’s Price

Ultimately, the Kaplans settled on a 3,500-square-foot shop in the Palisades Center mall in West Nyack, New York, and opened the flagship store last October. “We thought the plus-size market had evolved so much that every single nuance... View Details

Keywords: Margie Kelley; Clothing and Clothing Accessories Stores; Retail Trade

Profile

Katy Lankester

it armed me with the basic vocabulary of business and an understanding of the steps in certain decision-making processes. The four “P’s” of marketing may sound like a trite framework, until you’re trying to create a View Details

Keywords: Health Care

17 Feb 2015
News

The First Five Years: Justin Pasquariello (MBA 2010)

objectives. Identifying how to best achieve our mutual objectives can be challenging, but also provides a great learning and growth opportunity.” How do you use what you learned at HBS in this position? “In some way or other, every class I took at HBS has been... View Details

Keywords: Health, Social Assistance

18 Mar 2001
Research & Ideas

Want to Be an Entrepreneur? [Part I]

handed the business plan for Internet Wicket Ale Inc. (IWA), an interactive, on-line marketing company being formed to sell premium beers made by microbreweries over the Internet. According to the president... View Details

Keywords: by John S. Rosenberg

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Finding Professional Purpose: Building an Impactful Career that Reflects your Values with Lisa Tanzer (MBA 1993) - Recruiting

to broaden my business knowledge and strengthen my skills, particularly in marketing and branding. Coming from a liberal arts undergraduate background with limited exposure to business, I began my career as an Associate Consultant at one... View Details

04 Dec 2014
News

Hacking Health Care

for children with cystic fibrosis that teaches them skills to deal with their daily treatment regimens. The pace is scrappy and the conversation engaging. Since launching in 2012, HH hackathons have been held in major cities around the world, with early-2015 events... View Details

Keywords: Jill Radsken

25 Jul 2016
Blog Post

Advice on Switching Careers While at HBS

merchandiser did or how to execute a strong digital marketing campaign. “Why would anyone already in retail even talk to me?” I wondered. The good news is there are a multitude of ways to get familiar with your desired industry here at... View Details

13 Dec 2018
Blog Post

"I Wanted to Move from Analyzing Results to Creating Them": Cynthia Samanian, MBA 2012

Cynthia says, "I wanted to pursue a career that would be personally fulfilling. As exciting as product management was, it didn't mesh with my desire to work in the food space." When Path was acquired in 2015, she had the financial means to take some time... View Details

February 2013 (Revised December 2015)
Case

Groom Energy Solutions: Selling Efficiency

By: Michael W. Toffel, Kira R. Fabrizio and Stephanie van Sice

Groom Energy Solutions helps organizations reduce their energy use and costs through the implementation of energy efficiency measures, which create long-term financial and environmental benefits. With early success serving customers in the cold storage and industrial... View Details