Marketing Plan - Publications - Faculty & Research

01 Mar 2008
News

One-on-One with Jim Breyer

Capital Association. When it comes to technology start-ups, Accel’s niche, Breyer ascribes the firm’s success to “a balance of people judgment, market intuition, as well as luck,” with luck sometimes claiming top billing. He candidly... View Details

Keywords: Roger Thompson; Finance; Management, Scientific, and Technical Consulting Services; Professional Services

22 Dec 2015
First Look

December 22, 2015

co-creation of markets and value, multinationals without firm-specific advantages, and born-global firms. Publisher's link: https://www.hbs.edu/faculty/Pages/item.aspx?num=50242 November 13, 2015 Harvard Business Review If CEOs Care About... View Details

Keywords: Carmen Nobel

01 Sep 2007
News

Getting Security Right

MILLS: Many business leaders do not know enough about markets and business practices abroad. In his many years of teaching and research on the topic of leadership, HBS professor emeritus D. Quinn Mills developed a “natural concern” about... View Details

Keywords: National Security and International Affairs; Government; Publishing Industries (except Internet); Information

05 Feb 2008
First Look

First Look: February 5, 2008

Cohen and Breno Schmidt Abstract We explore a new channel for attracting inflows using a unique dataset of corporate 401(k) retirement plans and their mutual fund family trustees. Families secure substantial inflows by being named trustee... View Details

Keywords: Martha Lagace

28 Mar 2018
News

Fueling the Future

recruiter and marketing director to head of innovation. Today, she runs Fueled for Growth, an innovation consulting company, which assists financial firms with due diligence in the energy and industrials sector and helps companies solve... View Details

Keywords: Jill Radsken

31 Mar 2002
Research & Ideas

You’re Wasting Your Employees! What You Can Do About It

leaders were trained, sophisticated strategic-planning systems were supposed to help senior managers decide which businesses to grow and which to harvest. 1 Unfortunately, all the planning and investment were unable to stop the... View Details

Keywords: by Christopher A. Bartlett & Sumantra Ghoshal

01 Jun 2011
News

New Venture Winner Mines E-Waste

Representing the HBS Association of Northern California, BioMine, cofounder and CEO Bradoo’s company, received the 2011 Alumni New Venture Contest’s $25,000 first prize for its plan to mine the 40 million tons of “e-waste” generated... View Details

Keywords: contests; awards; Mining (except Oil and Gas); Mining

25 Oct 2016
First Look

October 25, 2016

Bonitas to innovate, grow, and compete with market leader Discovery as well as providers of alternative insurance products. Bonitas must also plan ahead for the rollout of national health insurance—a deeply... View Details

Keywords: Sean Silverthorne

Web

SPACE: Space, Public and Commercial Economics - Course Catalog

after HBS, spending time learning about what’s happening in space will make you a smarter and more innovative leader. If you’re already planning (and even coming from) a career in space, you know that HBS has staked out a leading position... View Details

01 Mar 2011
News

Alumni Books

Companies by Todd D. Klein (MBA '94) (Praeger) How and why did revolutionary companies such as Google, Apple, Cisco, and South-west Airlines come about? According to Klein, it is the specific business plans and mindsets of the creative... View Details

September 1999 (Revised June 2001)
Case

eBay, Inc.

By: Stephen P. Bradley and Kelley Porter

eBay was the world's largest and most popular person-to-person trading community on the Internet. In early 1999, the company was doing very well and seemed to have solved many of its early problems. However, on March 30, 1999, Amazon.com announced that it was entering... View Details

Keywords: Technological Innovation; Growth and Development Strategy; Marketing Strategy; Planning; Competition; Competitive Strategy; Competitive Advantage; Retail Industry; Web Services Industry

Citation

Educators

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07 Oct 2002
Research & Ideas

What Leaders Need to Do To Restore Investor Confidence

Were equity markets highly efficient, these actions would be recognized; an immediate decline in share price would occur; and, anticipating this, managers would not be tempted toward misconduct or "short termism." Unfortunately,... View Details

Keywords: by Harvard Management Update

22 Mar 2016
First Look

March 22, 2016

forthcoming World Scientific Institutions, Institutional Change and Economic Performance in Emerging Markets By: Iyer, Lakshmi Abstract—Emerging markets play an increasingly important role in the global... View Details

Keywords: Sean Silverthorne

10 Jul 2016
News

Georgetown Dean Thomas Returns to Teaching

(photo courtesy of Georgetown University) (photo courtesy of Georgetown University) McDonough School of Business Dean David Thomas is stepping down after five years at Georgetown University with plans to move back into a research and... View Details

01 Jun 2008
News

Faculty Books

develop an effective strategy (with tools such as SWOT analysis and strategic-change agendas); plan execution of the strategy (through portfolios of strategic initiatives linked to strategy maps and Balanced Scorecards); put strategy into... View Details

Keywords: Educational Services; Business Schools & Computer & Management Training; Educational Services; Publishing Industries (except Internet); Information; Management

Web

Strategy and Technology - Course Catalog

for technology-intensive businesses. What are effective strategies for winning in markets with network effects? How can technology be leveraged to build multisided platforms? How can firms create and capture the value from intellectual... View Details

01 Sep 2004
News

Home Sweet (Modular) Home

drag on for weeks. Greentech’s solution? Stuntz plans to acquire a small finish-work construction company to guarantee timely completion of future projects. After an initial rush of orders, Greentech’s assembly line fell silent last... View Details

Keywords: Roger Thompson; Management of Companies and Enterprises; Management; Management, Scientific, and Technical Consulting Services; Professional Services

October 2009
Teaching Note

Inner Mongolia Yili Group: China's Pioneering Dairy Brand (TN)

By: F. Warren McFarlan

Teaching Note for [308052]. View Details

Keywords: Business Plan; Goals and Objectives; Competition; Research and Development; Globalization; Innovation and Invention; Brands and Branding; Problems and Challenges; Food and Beverage Industry; China