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Show Results For
- All HBS Web
(3,055)
- People (7)
- News (904)
- Research (1,668)
- Events (10)
- Multimedia (16)
- Faculty Publications (841)
- 01 Sep 2003
- News
CGLV Plenary Session
academia and focused on executive compensation, limits to board effectiveness, capital market intermediaries, and management education. A principal goal of CGLV is to encourage specific actions that will lead to changes in practice.... View Details
- 20 Feb 2014
- News
Managing the World’s Trouble Spots
their health and education programs. Goodwin’s days as a global citizen began in the air force. In his early years as a second lieutenant, during the mid-1990s, he worked in foreign military sales in Saudi Arabia, then in Colombia setting up radar and View Details
Keywords: Jill Radsken
- March 2008 (Revised March 2009)
- Case
Purolator Courier Ltd.
By: Rajiv Lal and Catherine Ross
On a fall day in September 2003, Robert Swanborough made his way down a thickly carpeted hallway in Purolator's headquarters in Toronto, Canada, toward a meeting with his two deputies. Several months earlier, Swanborough, then vice-president of Marketing, had been... View Details
Keywords: Conferences; Customer Focus and Relationships; Leading Change; Marketing Strategy; Performance Effectiveness; Strategic Planning; Research; Segmentation; Canada
Lal, Rajiv, and Catherine Ross. "Purolator Courier Ltd." Harvard Business School Case 508-054, March 2008. (Revised March 2009.)
- 10 Aug 2015
- News
Leveraging Veterans’ Competitive Advantage
employers are looking for.” Like recent college graduates and other young job seekers, however, veterans new to the civilian job market often lack networking skills and an awareness of opportunities that may fit their qualifications. To... View Details
- 10 Aug 2015
- News
A Talent Pipeline for Society’s Challenges
Morales, who now serves as marketing and communications manager at Year Up in the Bay Area, and Michelle Smith-Howard, who worked as director of early learning at DC Promise Neighborhood Initiative and is... View Details
Keywords: Jill Radsken
- 01 Dec 2008
- News
Where Are They Now?
director of the Brady Commission, a task force created to examine ways to avoid another stock market crash like Black Monday on October 24. “It was hard not to say yes,” he recalls. After the commission completed its report, Glauber... View Details
- 08 Jul 2014
- News
Arunma Oteh: Making A Difference
- 20 Sep 2013
- News
Connections Add Up
Nan Morrison and Sally Wood It takes a village to raise a game-changing non-profit, and Nan Morrison (MBA 1987) and Sally Wood (MBA 1983) have found a community of support among their HBS friends and fellow alumni. "I'm proud of my whole... View Details
- 01 Mar 2016
- News
Takes One to Know One
2010, has assumed a new role as Strategic Advisor, External Relations. Cahill is responsible for managing all aspects of the School’s alumni relations, development, and alumni marketing and communications... View Details
- March 1990 (Revised March 1992)
- Case
New York Against AIDS (A): The Saatchi & Saatchi Compton Advertising Campaign
By: V. Kasturi Rangan and Sohel Karim
Describes the background leading to the development of an advertising campaign to help prevention of AIDS in New York City. The three television networks, however, for various reasons reject the campaign, to the dismay of Saatchi & Saatchi executives. View Details
Keywords: Advertising Campaigns; Growth and Development; Health Care and Treatment; Marketing Communications; Failure; Advertising Industry; New York (city, NY)
Rangan, V. Kasturi, and Sohel Karim. "New York Against AIDS (A): The Saatchi & Saatchi Compton Advertising Campaign." Harvard Business School Case 590-036, March 1990. (Revised March 1992.)
- Profile
Daniel Schachne
the business education. Majoring in Sports Management set me up exactly as I hoped it would and helped me find a full-time role in the industry. But I wanted—and think I needed—something more to achieve my long-term goals. While I had a specific sales and View Details
Keywords: Entertainment/Media
- 2012
- Chapter
Firing Your Best Customers: How Smart Firms Destroy Relationships Using CRM
By: Jill Avery and Susan Fournier
With incidences in the 20%–25% range, the practice of firing customers has become increasingly attractive as firms try to maximize the lifetime value of their customer portfolios. This chapter traces the relationship trajectory of a 30-year customer of Filene's... View Details
Keywords: Brands; Brand Management; CRM; Customer Relationship Management; Customer Focus and Relationships; Customers; Marketing; Brands and Branding; Marketing Communications; Marketing Strategy; Consumer Products Industry
Avery, Jill, and Susan Fournier. "Firing Your Best Customers: How Smart Firms Destroy Relationships Using CRM." In Consumer-Brand Relationships: Theory and Practice, edited by Susan Fournier, Michael Breazeale, and Marc Fetscherin, 301–316. Routledge, 2012. (Paperback edition published in 2013.)
- 19 Oct 2016
- Book
Three Critical Mistakes Digital Businesses Make With Content
- 19 Aug 2021
- News
A Letter to My White Friends and Colleagues
Subscribe on iTunes Subscribe on Spotify More Skydeck episodes Courtesy Steven Rogers Courtesy Steven Rogers On May 31st, 2020, six days after the murder of George Floyd, Steven Roger's daughter Ariel sent him a text. In it, she told her dad that the Black View Details
- 24 Sep 2013
- News
Should Company CEOs and Presidents Be Active on Social Media?
- 01 Jun 2013
- News
Lesson Plans
one that will depend on investments by the business community to accelerate innovation and the capacity of technology to support great teaching. It can't happen quickly enough." "Education is our generation's civil rights cause. It is the... View Details
- 01 Jun 2009
- News
Dispatches from the Global Classroom
There’s a lot of self-learning that goes on in the process of adjusting to a different environment. “Some students are better at reaching across cultures and being effective communicators in ambiguous situations,” continues Abrami, who... View Details
- June 1999
- Case
Major League Baseball--1999
By: Stephen A. Greyser and Elizabeth (Lisa) Smyth
Major League Baseball (MLB) has experienced a very positive 1998 season and must assess its situation and consider new initiatives for 1999. The latter include building, a fan base, television coverage, etc. View Details
Keywords: Advertising Campaigns; Marketing Communications; Marketing Strategy; Business and Stakeholder Relations; Situation or Environment
Greyser, Stephen A., and Elizabeth (Lisa) Smyth. "Major League Baseball--1999." Harvard Business School Case 599-121, June 1999.
- March 1994 (Revised April 1994)
- Case
Eli Lilly and Co.: The Flexible Facility Decision--1993
By: Gary P. Pisano
In 1993, Eli Lilly is preparing to build manufacturing capacity for three new pharmaceutical products that it expects to launch in 1996. Management wrestles with a decision of whether to add specialized manufacturing capacity or flexible capacity. This question touches... View Details
Keywords: Debates; Cost vs Benefits; Decisions; Investment; Goals and Objectives; Product Launch; Production; Corporate Strategy; Pharmaceutical Industry
Pisano, Gary P. "Eli Lilly and Co.: The Flexible Facility Decision--1993." Harvard Business School Case 694-074, March 1994. (Revised April 1994.)
- 2024
- Working Paper
Content Moderation with Opaque Policies
By: Scott Duke Kominers and Jesse M. Shapiro
A sender sends a signal about a state to a receiver who takes an action that determines a payoff. A moderator can block some or all of the sender's signal before it reaches the receiver. When the moderator's policy is transparent to the receiver, the moderator can... View Details
Kominers, Scott Duke, and Jesse M. Shapiro. "Content Moderation with Opaque Policies." NBER Working Paper Series, No. 32156, February 2024.