Market Share - Publications - Faculty & Research

24 Feb 2014
Research & Ideas

Busting Six Myths About Customer Loyalty Programs

driven retailers is that all players are reasonably satisfied with their current market share. If some players want to gain share at the cost of profitability, then loyalty systems can escalate into intense... View Details

Keywords: by Marcel Corstjens & Rajiv Lal; Retail; Consumer Products

23 Apr 2014
HBS Case

Are Electronic Cigarettes a Public Good or Health Hazard?

Reynolds, and Lorillard—will gain control of the e-cigarette market and then undermarket their electronic products in order to retain market share for their more profitable... View Details

Keywords: by Michael Blanding; Food & Beverage; Advertising

2009
Other Unpublished Work

Bridge Building in Venture Capital-Backed Acquisitions

By: Paul A. Gompers and Yuhai Xuan

We study the role of common venture capital investors in alleviating asymmetric information between public acquirers and private venture capital-backed targets. We find that acquisition announcement returns are more positive for acquisitions in which both the target... View Details

Keywords: Mergers and Acquisitions; Venture Capital; Private Equity; Knowledge Sharing; Market Transactions

Citation

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05 Sep 2006
Research & Ideas

HBS Cases: Porsche’s Risky Roll on an SUV

of Germany, stakeholder value, and Germany's social market economy. The Cayenne inspired yet more controversy when one of Germany's leading economists argued that it did not deserve its "Made in Germany" label. A good... View Details

Keywords: by Martha Lagace; Auto; Manufacturing

01 Dec 2018
News

Hard Choices

their aspiration. Over dinner, Seth spoke passionately to the group about capitalism and the responsibilities of business leaders. His words resonated with many and I am delighted to share them here, for all the School’s alumni, with his... View Details

Keywords: Seth Klarman (MBA 1982)

02 Jun 2014
Research & Ideas

Excerpt: ‘A Social Strategy’

photo; shared or liked a Coca-Cola-related deal; or wrote a product recommendation. Related Article An Interview With The Author Read The Interview Indeed, many firms began to compete with each other over who can have most Facebook fans... View Details

15 Aug 2011
Research & Ideas

A New Model for Business: The Museum

future research, please consider the following questions, and share your thoughts in the comments section: What are the benefits and the pitfalls of a firm taking on the role of curator in its marketing... View Details

Keywords: by Carmen Nobel

01 Jun 2014
News

Ask the Expert: Braving an Insecure New World

Are limits or balance possible? Clemens Aichholzer (MBA 2003), London, England Additional Reading Scott Howe (MBA 1994) is making Big Data–driven marketing more transparent We've been trading privacy for convenience for a long time—from... View Details

Keywords: cybersecurity; Information

08 Dec 2003
Research & Ideas

Why Europe Lags in Pharmaceuticals and Biotech

the worldwide drug market. But today, the U.S. share has climbed to about 50 percent while the European slice has dwindled to 21 percent. What's more, many drug makers in Europe have moved their R&D facilities to the U.S., where they... View Details

Keywords: by Sean Silverthorne; Biotechnology; Health; Pharmaceutical; Technology

11 Jun 2014
Research & Ideas

In the Future of Sports Investing, Media Is the Best Bet

investments by sharing in the profits generated by broadcasting rights and advertising revenues. The founders initially placed a $100 million fundraising target on the fund, which will invest in young growth-stage companies. Causeway has... View Details

Keywords: by Carmen Nobel; Sports; Financial Services

Research Summary

Mastering Strategy Execution

By: Robert Simons

Professor Robert Simons’ research encompasses three areas of management accountability that are the foundation for successful strategy execution: organization design, performance measurement and control, and risk management. In addition, Simons is interested in the... View Details

15 Dec 2014
Research & Ideas

Deconstructing the Price Tag

when a firm does share this information, consumers consider it a form of "intimate disclosure"--and people are often more attracted to brands that disclose intimate information. Shoppers have greater affinity for brands that advertise how... View Details

Keywords: by Dina Gerdeman; Retail

Article

Trading Imbalances and the Law of One Price

By: Mark Seasholes and Clark Liu

We study trading and prices of Chinese (mainland)/Hong Kong dual-listed shares. Relative prices can diverge by a factor of two and exhibit significant variation over time. Order imbalances explain contemporaneous changes in relative prices at daily and weekly... View Details

Keywords: Law Of One Price; Cross-listings; Order Imbalances; Stock Shares; Price; Balance and Stability; Financial Markets; Financial Services Industry; Hong Kong; China

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When Burke took over Johnson & Johnson, the company had thousands of products including Tylenol, which had a 35% share of the analgesic market. Two incidents of cyanide-laced Tylenol capsules dropped Tylenol’s View Details

Keywords: Healthcare

02 Mar 2020
What Do You Think?

Are Candor, Humility, and Trust Making a Comeback?

success.” There were several nuanced responses that prompt the question in the title above. Arie Goldshlager commented that, “for every similar (example to that of the Commonwealth Bank) candor marketing example, I see many more... View Details

Keywords: by James Heskett

23 Sep 2013
Research & Ideas

Status: When and Why It Matters

matters. "Status effects are estimated much smaller once you account for two factors. First, the market places disproportional value on the pinnacle of quality—the Bugattis of this world, for example. And second, the View Details

Keywords: by Dina Gerdeman

01 Sep 2003
News

Globalization Revisited

intellectual fiefdom of the School’s legendary marketing professor emeritus, Theodore Levitt. The colloquium was pegged to the twentieth anniversary of Levitt’s seminal article, “The Globalization of Markets” (Harvard Business Review,... View Details

Keywords: Garry Emmons; Colleges, Universities, and Professional Schools; Educational Services

07 May 2018
Research & Ideas

Why Online Retailers Should Hide Their Best Discounts

e-commerce world is a brutal competitive environment,” says Harvard Business School marketing professor Thales Teixeira. “One of the biggest levers retailers have at their disposal to bring in customers is price.” More discounts, however,... View Details

Keywords: by Michael Blanding; Retail

01 Jun 2017
News

Ask the Expert: On the Fly

free-market competition. While market liberalization internationally is still evolving, the consumer benefits of the competitive marketplace are pretty compelling. Putting any one carrier in charge of the infrastructure that forms the... View Details

Keywords: Julia Hanna

23 Oct 2006
Research & Ideas

Will the “Long Tail” Work for Hollywood?

Much has been written about the long tail phenomenon in the entertainment industries. Long-tail enthusiasts claim that low-selling books, CDs, and movies, which are not available in brick-and-mortar stores, will collectively take up a majority View Details

Keywords: by Julia Hanna; Entertainment & Recreation

Publications