Publications

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February 2015 (Revised September 2016)
Case

Hövding: The Airbag for Cyclists

By: Joseph B. Fuller and Emilie Billaud

In 2012, Anna Haupt and Terese Alstin, co¬founders of the Hövding company, reflect on the evolution of their venture and the way forward. Since 2005, Haupt and Alstin had been working on a new type of bicycle helmet—an "airbag for cyclists." What had begun as a thesis... View Details

Keywords: Business Startups; Entrepreneurship; Transition; Leadership; Conflict Management; Bicycle Industry; Sweden; Europe

January 2002 (Revised April 2002)
Case

Space Data Corporation

By: Alan D. MacCormack and Jay Wynn

Space Data Corp. plans to partner with the U.S. National Weather Service to place transceivers on weather balloons and thereby create a national mobile communications network. The company is in the late development stages and is planning to launch a regional test that... View Details

Keywords: Wireless Technology; Business Startups; Business Processes; Adaptation; Partners and Partnerships; Opportunities; Telecommunications Industry; Public Administration Industry; United States

2001
Working Paper

Airbus vs. Boeing in Superjumbos: Credibility and Preemption

By: Benjamin C. Esty and Pankaj Ghemawat

In December 2000, Airbus formally committed to spend $12 billion to develop and launch a 555-seat superjumbo plane known as the A380. Prior to and after Airbus’ commitment, Boeing started and canceled several initiatives aimed at developing a “stretch jumbo” with... View Details

Keywords: Air Transportation; Product Development; Market Entry and Exit; Valuation; Game Theory

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18 Feb 2017
News

We are in a deglobalization period: Business historian Geoffrey G. Jones

Connections

Connections Education (CE), now part of Pearson’s Online and Blended Learning business, was created in 2001 to develop a new, more flexible, and more personalized type of learning for students for whom the traditional classroom was not a good fit. In early 2017, CE... View Details

07 Mar 2023
HBS Case

ChatGPT: Did Big Tech Set Up the World for an AI Bias Disaster?

year detailing Gebru’s efforts within Google to urge caution with AI, saying tech companies shouldn’t race to launch systems without considering the potential risks and harms they could cause. She warned that unchecked AI databases could... View Details

Keywords: by Scott Van Voorhis; Technology

January 2004
Article

Corporate Venturing: The Origins of Unilever's Pregnancy Test

By: Geoffrey Jones and Alison Kraft

The relative ability of different sizes of firm and organisational designs to develop and sustain dynamic capabilities in innovation and create new businesses remains a matter of contention. While Chandler among many others has emphasised the pre-eminent role of large... View Details

Keywords: Business Ventures; Organizational Design; Technological Innovation; Business Startups; Venture Capital; Brands and Branding; Multinational Firms and Management; Product Development; Product Launch; Corporate Entrepreneurship; Great Britain

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19 Sep 2023
Research & Ideas

What Chandrayaan-3 Says About India's Entrepreneurial Approach to Space

1 percent of GDP on R&D, a ratio that has, in fact, been declining over time. In contrast, the US allocates 2.5 percent of GDP to R&D.” Gazette: How is that? Khanna: With SpaceX, Musk has been experimenting with launching... View Details

Keywords: by Clea Simon, Harvard Gazette; Aerospace

Web

Careers Blog

entrepreneurship, launching the healthy snack brand 88 Acres with no background in the food industry. She reflects on the challenge of building a new network from scratch and the circuitous path that led her to a purpose-driven career.... View Details

August 2007 (Revised November 2010)
Case

Grand Central Publishing

By: Anita Elberse

In April 2007, Grand Central's publisher Jamie Raab and editor Karen Kosztolnyik were involved in a frantic bidding war for a proposed book on the life of cat Dewey, billed as the feline answer to the best-selling "Marley & Me: Life and Love with the World's Worst... View Details

Keywords: Acquisition; Product Launch; Bids and Bidding; Product Development; Publishing Industry

27 Apr 2016
Research & Ideas

How the FBI Reinvented Itself After 9/11

DBA 1973]), and launched a Strategic Execution Team to help the FIGs manage the balance between crime prevention and law enforcement. Mueller also finally started to home in on the identity issue. He talked about the FBI not in terms of... View Details

Keywords: by Carmen Nobel

Web

Topics - HBS Working Knowledge

Design (14) Product Development (14) Product Launch (5) Product Marketing (33) Product Positioning (5) Production (8) Product (30) Profit (8) Programs (1) Project Finance (3) Projects (2) Property (1) Public Equity (1) Public Opinion (13)... View Details

January 2009 (Revised February 2009)
Case

Sydney IVF: Stem Cell Research

By: Robert L. Simons, Kathryn Rosenberg and Natalie Kindred

This case examines the strategy implementation and risk management decisions at Sydney IVF, a research-based in vitro fertilization and stem cell company based in Australia. Drs. Robert Jansen and Jock Anderson, who co-founded Sydney IVF in 1986, developed novel... View Details

Keywords: Ethics; Governing Rules, Regulations, and Reforms; Innovation and Management; Growth and Development Strategy; Risk Management; Genetics; Commercialization; Health Industry; Australia