Fast-moving Consumer Goods - Publications - Faculty & Research

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can brand managers use consumer research to inform their brand strategy? How is brand meaning created and who are the multiple authors that narrate it? How can brand managers best manage brand meaning co-creation alongside consumers? What... View Details

01 Feb 1997
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Made, Not Born: HBS Courses and Entrepreneurial Management

in the organizations they lead. " Fostering creativity in others is what former student Jeffrey H. Flemings (MBA '96) does for a living. Flemings, associate director of the Consumer Insight Group at Arnold Communications, a regional... View Details

25 Aug 2022
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September 2022 Alumni and Faculty Books

to make good relationships alongside great deals, earn respect while earning multi-million dollar returns, and maintain character even when surrounded by an industry full of characters. Let’s Be Frank began in the final years of Frank... View Details

21 Jun 2011
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First Look: June 21

by Beijing is unlikely to suffice. Product Positioning in a Two-Dimensional Vertical Differentiation Model: The Role of Quality Costs Authors: Dominique Lauga and Elie Ofek Publication: Marketing Science (forthcoming) Abstract We study a duopoly model where View Details

Keywords: Sean Silverthorne

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Oral Histories | Baker Library

also for American Cyanamid which at the time was Old Spice products and Formica products, worked in their consumer products division developing new products and had an opportunity to go back to Harvard. But what Harvard did then was ask... View Details

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