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- 21 Jun 2011
- First Look
First Look: June 21
by Beijing is unlikely to suffice. Product Positioning in a Two-Dimensional Vertical Differentiation Model: The Role of Quality Costs Authors: Dominique Lauga and Elie Ofek Publication: Marketing Science (forthcoming) Abstract We study a duopoly model where View Details
Keywords: Sean Silverthorne
- Web
Oral Histories | Baker Library
also for American Cyanamid which at the time was Old Spice products and Formica products, worked in their consumer products division developing new products and had an opportunity to go back to Harvard. But what Harvard did then was ask... View Details