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    • Faculty Publications  (2,125)

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    • All HBS Web  (8,108)
      • Faculty Publications  (2,125)

      Exploration And ExploitationRemove Exploration And Exploitation →

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      • April 2006 (Revised April 2008)
      • Course Overview Note

      Managing Service Operations: Understanding the Customer Operating Role

      By: Frances X. Frei
      Describes Managing Service Operations: Understanding the Customer Operating Role, a second-year MBA course that consists of three modules. The first module, Conceptualizing the Customer Operating, explores the operational challenges and opportunites of managing... View Details
      Keywords: Service Operations
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      Frei, Frances X. "Managing Service Operations: Understanding the Customer Operating Role." Harvard Business School Course Overview Note 606-092, April 2006. (Revised April 2008.)​
      • April 2006
      • Background Note

      Designing Sustainable Service Models

      By: Frances X. Frei
      Taught as the second module in a Harvard Business School course on Managing Service Operations. Addresses the challenge of designing service models that effectively incorporate a customer operating role, as well as how to align operations to deliver value to both the... View Details
      Keywords: Business Model; Customers; Design; Managerial Roles; Consumer Behavior; Service Operations; Power and Influence; Value
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      Frei, Frances X. "Designing Sustainable Service Models." Harvard Business School Background Note 606-031, April 2006.
      • March 2006
      • Module Note

      Managing Innovation in an Uncertain World: Module 3: Expanding Diversity

      By: Alan D. MacCormack
      Describes the third module of the 30-session Harvard Business School elective course Managing Innovation in an Uncertain World. The course helps students understand the challenges that uncertainty implies for innovation and how to overcome them. The course emphasizes... View Details
      Keywords: Innovation and Management; Business Processes; Projects; Risk and Uncertainty; Product Development; Managerial Roles; Opportunities; Perspective; Expansion; Goals and Objectives
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      MacCormack, Alan D. "Managing Innovation in an Uncertain World: Module 3: Expanding Diversity." Harvard Business School Module Note 606-126, March 2006.
      • March 2006
      • Module Note

      Managing Innovation in an Uncertain World: Module 4: Sensing Opportunity

      By: Alan D. MacCormack
      Describes the fourth module of the 30-session Harvard Business School elective course Managing Innovation in an Uncertain World. The course helps students understand the challenges that uncertainty implies for innovation and how to overcome them. The course emphasizes... View Details
      Keywords: Innovation and Management; Problems and Challenges; Management Analysis, Tools, and Techniques; Projects; Opportunities; Risk and Uncertainty; Perspective; Value Creation; Networks; Alignment
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      MacCormack, Alan D. "Managing Innovation in an Uncertain World: Module 4: Sensing Opportunity." Harvard Business School Module Note 606-104, March 2006.
      • March 2006
      • Module Note

      International Regulatory Regimes

      By: Mihir A. Desai and Kathleen Luchs
      Describes the seventh module in the International Finance course at Harvard Business School. The module focuses on how national and international regulatory regimes influence financial decisions. The module explores how national regulatory regimes interact, the... View Details
      Keywords: Globalized Markets and Industries; International Finance; Decisions; Governing Rules, Regulations, and Reforms; Business Ventures; Teaching; International Relations; Education Industry
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      Desai, Mihir A., and Kathleen Luchs. "International Regulatory Regimes." Harvard Business School Module Note 206-128, March 2006.
      • March 2006
      • Module Note

      Managing Innovation in an Uncertain World

      By: Alan D. MacCormack
      Describes the second module of the 30-session Harvard Business School elective course Managing Innovation in an Uncertain World. The course helps students understand the challenges that uncertainty implies for innovation and how to overcome these challenges. The course... View Details
      Keywords: Innovation and Management; Problems and Challenges; Business Processes; Perspective; Opportunities; Risk and Uncertainty; Managerial Roles; Product Design; Business Startups; Organizational Design
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      MacCormack, Alan D. "Managing Innovation in an Uncertain World." Harvard Business School Module Note 606-103, March 2006.
      • March 2006
      • Module Note

      Finance in Weak Institutional Environments

      By: Mihir A. Desai and Kathleen Luchs
      Describes the sixth module in the International Finance course at Harvard Business School. The module explores the issues confronting firms that operate in weak institutional environments. The cases examine situations where investor protections are limited and how... View Details
      Keywords: International Finance; Curriculum and Courses; Business Ventures; Framework; Organizational Design; Outcome or Result; Education Industry
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      Desai, Mihir A., and Kathleen Luchs. "Finance in Weak Institutional Environments." Harvard Business School Module Note 206-127, March 2006.
      • March 2006
      • Module Note

      Valuing Cross-Border Investments

      By: Mihir A. Desai and Kathleen Luchs
      Describes a core module in the International Finance course at Harvard Business School. The module explores how valuation differs in an international context and introduces students to the major issues in cross-border valuations: how to value investments in currencies... View Details
      Keywords: International Accounting; Currency Exchange Rate; Investment; Framework; Cross-Cultural and Cross-Border Issues; Body of Literature; Risk Management; Projects; Valuation
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      Desai, Mihir A., and Kathleen Luchs. "Valuing Cross-Border Investments." Harvard Business School Module Note 206-125, March 2006.
      • March 2006
      • Background Note

      Influencing Customer Behavior in Service Operations

      By: Frances X. Frei and Amy C. Edmondson
      Explores ways in which service firms can influence the behavior of their customers. Drawing from research on employee motivation and applying it to customer motivation, the note describes two levels of managerial control: instrumental control, which shapes behavior... View Details
      Keywords: Customers; Governance Controls; Consumer Behavior; Service Operations; Emotions; Motivation and Incentives; Power and Influence; Service Industry
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      Frei, Frances X., and Amy C. Edmondson. "Influencing Customer Behavior in Service Operations." Harvard Business School Background Note 606-061, March 2006.
      • February 2006
      • Case

      Bumble and bumble: Building a Successful Business in Beauty and Fashion

      By: Nancy F. Koehn and Erica Helms
      Explores the creation and subsequent rise of Bumble and bumble, a trend-setting hair-care company. Analyzes the vision and achievements of the founding entrepreneur, Michael Gordon, and charts the evolution of the company within the $230 billion global beauty industry.... View Details
      Keywords: Corporate Entrepreneurship; Brands and Branding; Mergers and Acquisitions; Business Strategy; Financial Condition; Business Growth and Maturation; Success; Distribution; Beauty and Cosmetics Industry; Beauty and Cosmetics Industry
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      Koehn, Nancy F., and Erica Helms. "Bumble and bumble: Building a Successful Business in Beauty and Fashion." Harvard Business School Case 806-084, February 2006.
      • February 2006 (Revised June 2007)
      • Case

      Atheros Communications

      By: Thomas R. Eisenmann and Lauren Barley
      Managers at Atheros, a leading provider of wireless local area network chipsets, must decide whether to join a special interest group (SIG) proposed by Intel to end an impasse over standards for the 802.11n (11n), the next generation of "Wi-Fi" technology. Two factions... View Details
      Keywords: Intellectual Property; Standards; Wireless Technology; Semiconductor Industry; United States
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      Eisenmann, Thomas R., and Lauren Barley. "Atheros Communications." Harvard Business School Case 806-093, February 2006. (Revised June 2007.)
      • 2006
      • Working Paper

      Worse but Equal: The Influence of Social Categories on Resource Allocations

      By: Stephen M. Garcia, Max H. Bazerman, Shirli Kopelman and Dale T. Miller
      This paper explores the influence of social categories on the perceived trade-off between relatively bad but equal distribution of resources between two parties and profit maximizing, yet asymmetric payoffs. Study 1 and 2 showed that people prefer to maximize profits... View Details
      Keywords: Demographics; Fairness; Resource Allocation; Decision Choices and Conditions; Profit
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      Garcia, Stephen M., Max H. Bazerman, Shirli Kopelman, and Dale T. Miller. "Worse but Equal: The Influence of Social Categories on Resource Allocations." Harvard Business School Working Paper, No. 06-033, February 2006. (Revised September 2008, June 2009. In press.)
      • January 2006 (Revised December 2006)
      • Case

      Toyota Motor Corporation: Launching Prius

      By: Forest L. Reinhardt, Dennis A. Yao and Masako Egawa
      In 1995, Hiroshi Okuda, president of Toyota Motor Corp., considers whether to push for a more aggressive launch of the Toyota Prius--an automobile that incorporates Toyota's new and technically advanced hybrid power train. This launch decision allows discussion of the... View Details
      Keywords: Environmental Sustainability; Product Launch; Transportation; Brands and Branding; Manufacturing Industry; Green Technology Industry; Auto Industry; Japan
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      Reinhardt, Forest L., Dennis A. Yao, and Masako Egawa. "Toyota Motor Corporation: Launching Prius." Harvard Business School Case 706-458, January 2006. (Revised December 2006.)
      • January 2006 (Revised February 2006)
      • Case

      E.ON Corporate Strategy

      By: Forest L. Reinhardt and Sebastian Frankenberger
      Examines the corporate strategy of German energy giant E.ON. The firm is vertically integrated, horizontally diversified across electricity and natural gas, and active in numerous countries in Europe as well as in the United States. Explores the costs and benefits of... View Details
      Keywords: Diversification; Vertical Integration; Corporate Strategy; Globalization; Energy Sources; Economics; Energy Industry; Germany; United States; Europe
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      Reinhardt, Forest L., and Sebastian Frankenberger. "E.ON Corporate Strategy." Harvard Business School Case 706-015, January 2006. (Revised February 2006.)
      • January 2006 (Revised July 2007)
      • Case

      Juan Trippe and Pan American World Airways

      By: Nitin Nohria, Anthony Mayo and Mark Rennella
      A fascination with flight and a forceful personality helped to create a market for air travel and shape the modern airline industry. Masterfully wielding his power and influence, Juan Trippe built Pan American Airways by combining bold moves and blind ambition. Across... View Details
      Keywords: Decision Choices and Conditions; Leadership; Growth and Development Strategy; Industry Growth; Business and Government Relations; Power and Influence; Air Transportation; Air Transportation Industry; Travel Industry
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      Nohria, Nitin, Anthony Mayo, and Mark Rennella. "Juan Trippe and Pan American World Airways." Harvard Business School Case 406-086, January 2006. (Revised July 2007.)
      • Article

      Policy Implications of Weak Patent Rights

      By: James J. Anton, Hillary Greene and Dennis Yao
      Patents vary substantially in the degree of protection provided against unauthorized imitation. In this chapter we explore a range of work addressing the economic and policy implications of "weak" patents—patents that have a significant probability of being overturned... View Details
      Keywords: Patents; Motivation and Incentives; Entrepreneurship; Competition; Policy; Innovation and Invention; Rights; Monopoly; Business Startups
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      Anton, James J., Hillary Greene, and Dennis Yao. "Policy Implications of Weak Patent Rights." Innovation Policy and the Economy 6 (2006): 1–26. (Harvard users click here for full text.)
      • December 2005 (Revised May 2009)
      • Case

      C.R. Smith and the Birth of American Airlines

      By: Anthony Mayo and Laura Gaie Singleton
      Presents an overview of the path that C.R. Smith pursued to build American Airlines into one of the largest airlines in the world in the 20th century. Over the course of his 30-year tenure as president of American Airlines, Smith deployed a three-pronged... View Details
      Keywords: Leadership Style; Growth and Development Strategy; Industry Growth; Operations; Air Transportation Industry; United States
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      Mayo, Anthony, and Laura Gaie Singleton. "C.R. Smith and the Birth of American Airlines." Harvard Business School Case 406-082, December 2005. (Revised May 2009.)
      • December 2005 (Revised March 2006)
      • Module Note

      Rethinking Customer Satisfaction

      By: Youngme E. Moon
      Outlines the structure and content of a six-session module that explores the negative dynamics that can result when firm profitability becomes disconnected from customer satisfaction. View Details
      Keywords: Customer Satisfaction
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      Moon, Youngme E. "Rethinking Customer Satisfaction." Harvard Business School Module Note 506-046, December 2005. (Revised March 2006.)
      • November 2005 (Revised December 2005)
      • Case

      County Department of Public Health: Organizing for Emergency Preparedness and Response

      By: Lynda M. Applegate, Ajay Vinze and Minu Ipe
      The anthrax attacks of 2001 exposed serious inadequacies in the response of the U.S. public health system to meet such grave threats. The public health infrastructure required rebuilding to respond to any type of large-scale health emergency. The Public Health... View Details
      Keywords: Information Technology; Change Management; Crisis Management; Health Care and Treatment; Infrastructure; Public Administration Industry; Health Industry; United States
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      Applegate, Lynda M., Ajay Vinze, and Minu Ipe. "County Department of Public Health: Organizing for Emergency Preparedness and Response." Harvard Business School Case 806-089, November 2005. (Revised December 2005.)
      • November 2005 (Revised July 2006)
      • Background Note

      Understanding Economic Value Added

      By: Mihir A. Desai, Fabrizio Ferri and Steve Treadwell
      Explores the concept of economic value added (EVA) and its practical applications as a management control system for performance measurement and incentive compensation. Explains how EVA is measured and explores some of the adjustments to financial statements that are... View Details
      Keywords: Value
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      Desai, Mihir A., Fabrizio Ferri, and Steve Treadwell. "Understanding Economic Value Added." Harvard Business School Background Note 206-016, November 2005. (Revised July 2006.)
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