Publications

February 2024 (Revised April 2024)
Case

Uniswap: Fighting a Vampire Attack (A)

By: Shikhar Ghosh, Shweta Bagai and Liang Wu

This is the first of a three-case series that explores the challenges faced by Uniswap, a key player in the decentralized finance (DeFi) sector. Founded by Hayden Adams, the case traces Uniswap's rapid growth from a simple idea inspired by a Reddit post to becoming one... View Details

27 Oct 2016
News

Paying It Forward

(photo by Neal Hamberg) Ask Malay Kundu (MBA 2003) about StopLift Checkout Vision Systems, and he’s more than happy to talk about his thriving software company, which deploys video and scanning technologies to stop retail theft. The... View Details

Keywords: Margie Kelley

01 Sep 2009
News

Outtakes with Russ Wilcox

have 150 issued patents in the United States. You definitely need them, but you can’t rely on them alone. As a small company, we can’t pursue millions of dollars in patent lawsuits. At the end of the day, you have to stay ahead with your View Details

Keywords: Management, Scientific, and Technical Consulting Services; Professional Services

2008
Working Paper

The Architecture of Platforms: A Unified View

By: Carliss Y. Baldwin and C. Jason Woodard

The central role of "platform" products and services in mediating the activities of disaggregated "clusters" or "ecosystems" of firms has been widely recognized. But platforms and the systems in which they are embedded are very diverse. In particular, platforms may... View Details

Keywords: Digital Platforms; Industry Clusters; Infrastructure; Information Infrastructure; Digital Platforms

Read Now

01 Oct 1999
News

Entrepreneur Daniel S. Bricklin: A Class Act

An extraordinary career based on the development of innovative, cutting-edge technology products was launched twenty years ago from the front row of an Aldrich Hall classroom. Crunching numbers for case studies late into the night was... View Details

Keywords: Peter K. Jacobs

13 Aug 2024
Research & Ideas

Why Companies Shouldn't Delay Software Updates—Even After CrowdStrike's Flaw

Vulnerabilities don’t work on a calendar. Cybercriminals show up when they show up.” You Might Also Like: How Transparency Sped Innovation in a $13 Billion Wireless Sector The Critical Computer Science Principles Every Strategic Leader Needs to Know View Details

Keywords: by Jay Fitzgerald; Technology; Technology; Technology; Technology

01 Dec 2015
News

Estonia, Incorporated

he needs to travel to Estonia or attend a session of the UN General Assembly across town. The payoff? A chance to chart the digital future of an entire country. In April, Estonia became the first country in the world to offer e-Residency,... View Details

Keywords: Francis Storrs

01 Mar 2012
News

Reinventing Radio Days

COO—he followed his passion for music and took the helm at Savage Beast Technologies (SBT), a cash-strapped San Francisco start-up. How bad were things at SBT? “The company wasn’t running on fumes,” Kennedy recalls. “The fumes were gone.”... View Details

Keywords: Garry Emmons; internet radio; Performing Arts, Spectator Sports, and Related Industries; Arts, Entertainment; News, Library, Internet, and Other Services; Information

02 Dec 2015
Blog Post

Alumni: Where Are They Now? Featuring: Laura Mackay...

career with NeoCare Solutions – a mobile engagement platform that helps parents of NICU babies navigate the NICU and transition home. Interestingly, the business was incubated and is run as a start-up within Healthagen, the innovative View Details

Keywords: Technology; Technology; Technology

01 Jun 1996
News

1996 Global Alumni Conference Probes "Information Revolution"

for the limitless possibilities associated with California and the West. And in keeping with the entrepreneurial dynamism that is so much a part of today's information technology explosion, "the City by the Bay" has always been a magnet... View Details

Keywords: Daniel Penrice

December 1999
Case

Sun Microsystems, Inc. (A5): Solaris 7: Rich Green on Product Strategy and Culture Change

By: Rosabeth M. Kanter and Jane Roessner

Solaris, Sun Microsystems' version of the UNIX operating system, was an amorphous collection of capabilities that had accumulated over the years, a product the company vaguely wished it could market and sell better. Developing and marketing Solaris 7 would help... View Details

Keywords: Digital Platforms; Applications and Software; Organizational Change and Adaptation; Product Positioning; Growth and Development Strategy; Organizational Culture; Success; Change; Diversification; Technology Industry; Technology Industry

April 2005 (Revised June 2006)
Case

Yahoo! Messenger: Network Integration

By: Thomas R. Eisenmann and Alison Berkley Wagonfeld

Describes Yahoo!'s management of the launch of version 6.0 of its Instant Messenger (IM) product, which incorporates features from 12 other Yahoo! properties, including Search, Music, Games, Photos, Personals, News, and Shopping. The integration of features from so... View Details

Keywords: Integration; Business Units; Digital Platforms; Internet and the Web; Competitive Advantage; Information Technology Industry; Information Technology Industry; United States

01 Sep 2011
News

Charged Up

Image by Digital Art/Corbis Related Links Listen to a podcast of Professors Rawi Abdelal, Forest Reinhardt, and Richard Vietor discussing the future of energy The catch-all “green” category covers a range of industries, from wind and... View Details

Keywords: Julia Hanna; batteries; Electrical Equipment, Appliance, and Component Manufacturing; Manufacturing

01 Mar 2017
News

Students Forecast Climate Change’s Impact

MORE Watch three students discuss their approach to the climate change challenge MORE Watch three students discuss their approach to the climate change challenge Professors Mike Toffel and Marco Iansiti presented the more than 900 RC students in their View Details

Keywords: Dan Morrell

September 1996 (Revised April 1997)
Case

GO Corporation

By: Josh Lerner, Thomas J. Kosnik, Tarek AbuZayyad and Paul C. Yang

GO faces a crisis in March 1991 when Microsoft announces the introduction of a competing operating system for pen-based computers. GO's managers must work with its venture financers, Kleiner Perkins, to redesign its financing, alliance, and product development... View Details

Keywords: Value Creation; Digital Platforms; Competition; Private Equity; Adaptation; Crisis Management; Information Technology Industry; Information Technology Industry

March 2019
Case

HOPI: Turkey's Shopping Companion

By: Sunil Gupta, Donald Ngwe and Gamze Yucaoglu

The case opens in 2017 as Onur Erbay, CEO of HOPI, a multi-vendor loyalty platform, is contemplating a critical decision. The case chronicles the origins of Boyner Group, the parent company of HOPI and a major retailer in Turkey, and development of retail and customer... View Details

Keywords: Loyalty Programs; Multi-vendor Platform; Retail; Big Data; Customer Relationship Management; Mobile and Wireless Technology; Business Model; Analytics and Data Science; Competitive Strategy; Decision Making; Applications and Software; Digital Platforms; Technology Industry; Technology Industry; Turkey