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  • Web

The Route of the Exhibition - The High Art of Photographic Advertising - Baker Library | Bloomberg Center

possibilities of advertising as a sales tool for various types of products and sizes of firms and to formulate effective plans of sales strategy involving its use in conjunction with other sales and promotional methods.” 26 Upon their... View Details
  • 28 Aug 2018
  • First Look

New Research and Ideas, August 28, 2018

scant direct empirical research on how human interaction patterns change as a result of these architectural changes. In two intervention-based field studies of corporate headquarters transitioning to more open office spaces, we empirically examined—using View Details
Keywords: Dina Gerdeman
  • 27 Jul 2011
  • Research & Ideas

Customer Loyalty Programs That Work

The customer rewards cards that clutter wallets and clog key chains of many a shopper may soon be no more, as retailers move from physical to digital (read: mobile apps) forms of loyalty program member identification. It's a smart... View Details
Keywords: by Maggie Starvish; Retail
  • May 2008 (Revised March 2010)
  • Supplement

Palm (B): 2001

By: Ramon Casadesus-Masanell, Kevin Boudreau and Jordan Mitchell
This case series looks at three important inflection points in Palm's history that relate to decisions about its platform: when the company was debating whether to open its operating system (OS) for licensing to third-party hardware manufacturers; 2001, when the... View Details
Keywords: History; Decisions; Business Model; Technological Innovation; Strategy; Value Creation; Digital Platforms; Rights; Competition; Computer Industry
Related
  • 03 Nov 2009
  • First Look

First Look: Nov. 3

self-report of the licensee. The self-reporting aspect of the environment gives rise to demand for auditing by the licensor or third-party attestation by the licensee. We characterize the optimal royalty contract, accounting system choice by the licensee, and audit... View Details
Keywords: Martha Lagace
  • 01 Sep 2015
  • News

Alumni and Faculty Books for September 2015

fees, brand globalization, the rise of holding companies, client obsessions with shareholder value, the digital and Internet revolutions—and outlines the steps senior agency executives need to take to restore health to their organizations... View Details
  • Web

Israel - Global Activities 2021

Agribusiness Seminar as well as to students in his Food and Agribusiness MBA elective. “The goal of the case discussion is to help course participants and students understand how economic institutions and corporate strategy interact in a... View Details
  • August 2008 (Revised May 2009)
  • Case

Consumer Payment Systems — Japan

By: Benjamin Edelman and Andrei Hagiu
In 2008, the Japanese consumer payments landscape featured ongoing widespread use of cash, limited use of credit cards and rapid rise of e-money systems based on contactless technology embedded in cards and especially mobile phones. The case details the alliances that... View Details
Keywords: Personal Finance; Governing Rules, Regulations, and Reforms; Digital Platforms; Alliances; Competitive Strategy; Information Infrastructure; Mobile and Wireless Technology; Japan
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  • 01 Sep 2013
  • News

HBS's Unique Economic Model

of the publishing industry, faces fierce competition and great uncertainty as it adapts to the digital world. At a time when the School must increase its investment in innovation, revenue from philanthropy (20 percent endowed funds... View Details
Keywords: Melnick, Richard; Colleges, Universities, and Professional Schools; Educational Services
  • Summer 2014
  • Article

When Does a Platform Create Value by Limiting Choice?

By: Ramon Casadesus-Masanell and Hanna Halaburda
We present a theory for why it might be rational for a platform to limit the number of applications available on it. Our model is based on the observation that even if users prefer application variety, applications often also exhibit direct network effects. When there... View Details
Keywords: Platform Governance; Direct Network Effects; Indirect Network Effects; Complements; Tragedy Of The Commons; Equilibrium Selection; Coordination; Foresight; Strategy; Value Creation; Digital Platforms; Balance and Stability; Decision Choices and Conditions; Consumer Behavior; Applications and Software; Network Effects
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  • 27 Jul 2019
  • Op-Ed

Does Facebook's Business Model Threaten Our Elections?

on investment of the targeted ad model they’ve perfected is far superior to traditional advertising. Both Google and Facebook have an effective duopoly on digital advertising, though Amazon is starting to put up meaningful numbers. As... View Details
Keywords: by George Riedel
  • May 2008 (Revised March 2010)
  • Supplement

Palm (D): Epilogue as of 2008

By: Ramon Casadesus-Masanell, Kevin Boudreau and Jordan Mitchell
This case series looks at three important inflection points in Palm's history that relate to decisions about its platform: when the company was debating whether to open its operating system (OS) for licensing to third-party hardware manufacturers; 2001, when the... View Details
Keywords: History; Decisions; Business Model; Technological Innovation; Value Creation; Digital Platforms; Rights; Competition
Related
  • May 2008 (Revised March 2010)
  • Supplement

Palm (C): 2005

By: Ramon Casadesus-Masanell, Kevin Boudreau and Jordan Mitchell
This case series looks at three important inflection points in Palm's history that relate to decisions about its platform: when the company was debating whether to open its operating system (OS) for licensing to third-party hardware manufacturers; 2001, when the... View Details
Keywords: History; Decisions; Business Model; Technological Innovation; Value Creation; Digital Platforms; Rights; Competition
Related
  • 07 Jul 2015
  • First Look

First Look: July 7, 2015

business model as decisions enforced by the authority of the firm; this definition enables the analysis of business models through the analysis of individual firm choices. We situate negotiation outcomes within the strategy literature by... View Details
Keywords: Sean Silverthorne
  • 01 Dec 2013
  • News

Double Vision

kinds of ads, Teixeira says, boosted web traffic but don't have much effect on the actual purchases. "The audience does what you are telling them to do—they go online. But it doesn't persuade them enough to buy more than the other types of ads would." Best Buy: Actress... View Details
Keywords: Arts, Entertainment
  • 01 Dec 2021
  • What Do You Think?

How Will the Metaverse Affect Productivity?

[expletive] out of the U-Stor-It.” Recently, Mark Zuckerberg reminded us that the notion of the Metaverse has been flourishing in the tech world. Let’s assume that his adoption of the notion as a central organizing strategy for Facebook... View Details
Keywords: by James Heskett
  • 18 Dec 2018
  • First Look

New Research and Ideas, December 18, 2018

peers. Across three online experiments and a field experiment of entrepreneurs, we identify an interpersonal strategy that can mitigate feelings of malicious envy in observers: revealing one’s failures. Despite a general reluctance to... View Details
Keywords: Dina Gerdeman
  • September 2013
  • Case

Advanced Leadership Pathways: David Weinstein and Write the World

By: Rosabeth Moss Kanter, Juliane Calingo Schwetz and Patricia Bissett Higgins
David Weinstein, a lawyer and former Chief Administrative Officer of mutual fund giant Fidelity Investments, launched Write the World, a proprietary online platform that included a writing curriculum, essay prompts in distinct subject matter, and access to expert... View Details
Keywords: Digital Platforms; Internet and the Web; Expansion; Social Entrepreneurship; Education; Business Startups; Philanthropy and Charitable Giving
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  • 22 Jan 2019
  • First Look

New Research and Ideas, January 22, 2019

practical implications to the literature on organizational change, emotions, and language in global organizations. Publisher's link: https://www.hbs.edu/faculty/Pages/item.aspx?num=55473 December 2018 Strategy Science The View Details
Keywords: Dina Gerdeman
  • 01 Mar 2017
  • News

Alumni and Faculty Books for March 2017

The authors propose a practical and sustainable approach to one of the greatest challenges facing leaders today: transforming a business in the face of imminent disruption. They build upon the lessons of Xerox, Apple, and Barnes & Noble to describe the process of... View Details