Decision Making - Publications - Faculty & Research - Harvard Business School

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February 1996
Case

Active Coatings, Inc. (A): Challenges in Managing Product Development

Two entrepreneurs face a tough decision when confronted with disappointing test results from the medical application they have chosen to commercialize their innovative process technology. They must decide whether to redesign the technology's current lead-application or... View Details

Keywords: Risk and Uncertainty; Decision Choices and Conditions; Product Development

July 1996 (Revised July 2009)
Background Note

Antitrust and Competitive Strategy from the 1990s to 2008 (Condensed)

Describes U.S. antitrust policy, including major judicial decisions and their impact on competitive strategy. Omits information on the history of antitrust policy and on the specific prohibitions of the various acts. View Details

Keywords: Judgments; Policy; Laws and Statutes; Monopoly; Business and Government Relations; Competitive Strategy; United States

August 1995
Case

Slade Plating Department, The

By: Linda A. Hill

Describes a conflict between the values and norms of a segment of an internal social system and those of management and the wider culture. Includes decision opportunity. A rewritten version of an earlier case. View Details

Keywords: Conflict and Resolution; Values and Beliefs; Organizational Culture; Decision Making

January 2008 (Revised March 2008)
Supplement

Uría Menéndez (C)

By: Robert G. Eccles

The Uria Menendez C case describes the passing of the firm's founder, Rodrigo Uria, its continued success (including being one of the Top 10 MNA law firms in the world) and its decision to open an office in Warsaw. View Details

Keywords: Business Offices; Decisions; Success; Expansion; Legal Services Industry; Iberian Peninsula; Poland

28 Mar 2012
Working Paper Summaries

When Performance Trumps Gender Bias: Joint versus Separate Evaluation

Keywords: by Iris Bohnet, Alexandra van Geen & Max H. Bazerman

October 2013
Article

The Cheater's High: The Unexpected Affective Benefits of Unethical Behavior

By: N. E. Ruedy, C. Moore, F. Gino and M. Schweitzer

Many theories of moral behavior assume that unethical behavior triggers negative affect. In this paper, we challenge this assumption and demonstrate that unethical behavior can trigger positive affect, which we term a "cheater's high." Across six studies, we find that... View Details

Keywords: Moral Sensibility; Behavior; Satisfaction; Decision Making

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April 2009
Case

Merck: Managing Vioxx (A)

By: Robert L. Simons, Kathryn Rosenberg and Natalie Kindred

This two-class case series allows students to stand in the shoes of CEO Ray Gilmartin during the unfolding stages of a reputational crisis. Merck's mission statement claims to "put patients first," but the company is widely criticized for putting profit before patient... View Details

Keywords: Ethics; Crisis Management; Reputation; Decision Choices and Conditions; Customers; Business or Company Management; Cost vs Benefits; Corporate Accountability; Business and Shareholder Relations; Business and Stakeholder Relations; Customer Focus and Relationships; Pharmaceutical Industry

December 1997 (Revised December 1998)
Case

ArthroCare

A young company in the medical devices area, ArthroCare, has been public for six months, and its stock--after initially performing very well--is now dropping. At the same time, the company is confronted with several tactical decisions that could impact near-term... View Details

Keywords: Public Ownership; Decisions; Equity; Medical Devices and Supplies Industry

January 1987 (Revised January 2002)
Case

Baker Precision Instruments, Inc.

By: Ramchandran Jaikumar, Roy Shapiro, Donald Rosenfield and Kathryn E. Stecke

A rapidly growing machine parts manufacturer is trying to decide whether to acquire an advanced Flexible Manufacturing System or Systems. The selection decisions must address the impact of new technology, the effect of setup times on production planning and capacity,... View Details

Keywords: Information Technology; Cost vs Benefits; Machinery and Machining; Production; Decision Choices and Conditions; Management Systems; Manufacturing Industry; Industrial Products Industry

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July 2010 (Revised December 2011)
Background Note

Marketing Analysis Toolkit: Pricing and Profitability Analysis

By: Thomas J. Steenburgh and Jill Avery

Pricing is one of the most difficult decisions marketers make and the one with the most direct and immediate impact on the firm's financial position. This toolkit will introduce the fundamental terminology and calculations associated with pricing and profitability... View Details

Keywords: Forecasting and Prediction; Price; Profit; Management Analysis, Tools, and Techniques; Marketing Strategy; Demand and Consumers; Measurement and Metrics; Strategic Planning; Mathematical Methods; Retail Industry

2021
Book

The Four Elements: Finding Right Livelihood in the 21st Century

By: Timothy Butler

This is a book for all who are facing career and life transitions. At such junctures, our decisions require the full self, and astute thinking alone will not carry us into the new place that our lives demand. The Four Elements shares the recent research of Dr.... View Details

Keywords: Meaningfulness; Career Satisfaction; Personal Development and Career; Transition; Decision Making

31 May 2011
First Look

First Look: May 31

make purchases. Retailers, however, felt that major credit and debit card issuers had too much market power which was leading to higher costs for retailers to accept such payment forms. Consumers were increasingly adopting smart phones... View Details

Keywords: Sean Silverthorne

2020
Working Paper

Best Ideas

By: Miguel Antón, Randolph B. Cohen and Christopher Polk

We ﬁnd that the stocks in which active mutual fund or hedge fund managers display the most conviction towards ex-ante, their “Best ideas,” outperform the market, as well as the other stocks in those managers’ portfolios, by approximately 2.8 to 4.5 percent per year,... View Details

Keywords: Mutual Funds; Managerial Skill; Market Efficiency; Investment Funds; Management; Investment Portfolio; Decision Making

11 Jan 2008
Working Paper Summaries

See No Evil: When We Overlook Other People’s Unethical Behavior

Keywords: by Francesca Gino, Don A. Moore & Max H. Bazerman

January 2014 (Revised November 2015)
Background Note

Rational Choice and Managerial Decision-Making

This note discusses Herbert Simon's notion of bounded rationality: how managers may sometimes make suboptimal choices because of their limited ability to access or process information. View Details

Keywords: Rational Choice; Bounded Rationality; Satisficing; Herbert Simon; Agenda-setting; Choice; Alternatives; Decision Making; Decision Choices and Conditions; Decisions; Judgments

21 Aug 2007
First Look

First Look: August 21, 2007

Purchase this supplement: http://www.hbsp.harvard.edu/b01/en/common/item_detail.jhtml?id=507036 Earthbound Farm Harvard Business School Case 807-061 Describes a set of decisions confronting the senior management of Earthbound Farm, the... View Details

Keywords: Martha Lagace

September 2019 (Revised May 2020)
Supplement

Keroche (C): The Excise Tax Increase

By: Ramon Casadesus-Masanell and Pippa Tubman Armerding

This case discusses the Kenyan government’s decision to increase excise taxes on wines in 2007. The tax increase would cause an average increase in price of 367% on Keroche’s fortified wines. Meanwhile, Keroche’s competitor EABL had effectively lobbied the government... View Details

August 1993 (Revised April 1994)
Case

Flanders of Springfield

By: Arthur Schleifer Jr.

Flanders is a catalog merchandiser. Various decisions on catalog distribution policy, ordering and inventory policy, and catalog format design are considered. This was a final examination, and serves as a review for a number of topics in the course. View Details

Keywords: Decisions; Policy; Distribution; Product Design; Supply Chain; Mathematical Methods; Consumer Products Industry

January 2021 (Revised July 2022)
Case

Snapp: Scaling Under Sanctions in Iran (A)

By: Meg Rithmire and Gamze Yucaoglu

The case opens in November 2019 as Eyad Alkassar and Mahmoud Fouz, co-founders of Iran’s first and leading ride-hailing platform, Snapp, find out about Apple’s and Google’s decisions to remove all Iranian apps from their respective application stores.
The case... View Details

Keywords: Sanctions; Change Management; Disruption; Volatility; Decision Choices and Conditions; Cross-Cultural and Cross-Border Issues; Government and Politics; International Relations; National Security; Risk Management; Crisis Management; Transportation Industry; Iran; Middle East

17 Sep 2001
Research & Ideas

Is There Help for the Big Ticket Buyer?

As a professor of decision making and negotiation, I often receive unsolicited phone calls from relatives, friends, and acquaintances seeking my advice on consumer matters such as negotiating for a house,... View Details

Keywords: by Max H. Bazerman

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