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  • All HBS Web  (2,649)
    • People  (4)
    • News  (244)
    • Research  (2,201)
    • Events  (9)
    • Multimedia  (5)
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← Page 81 of 2,649 Results →
  • July 1989 (Revised November 1992)
  • Background Note

Marketing Strategy Formulation

Identifies the elements of marketing strategy and introduces frameworks for strategic marketing decisions. The frameworks deal with market definition and selection, positioning and differentiation, and market entry/exit decisions. Other topics discussed include... View Details
Keywords: Marketing Strategy; Decision Choices and Conditions
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Drumwright, Minette E., and Thomas J. Kosnik. "Marketing Strategy Formulation." Harvard Business School Background Note 590-001, July 1989. (Revised November 1992.)
  • September 2000 (Revised February 2001)
  • Case

CBS MarketWatch

By: Jeffrey F. Rayport
Larry Kramer, the chairman and CEO of MarketWatch.com, is faced with a dilemma. In April 2000, his company--a joint venture of CBS and Data Broadcasting Corp.--has emerged as the leading financial information and data provider online. Yet, because of the downturn in... View Details
Keywords: Joint Ventures; Decision Choices and Conditions; Media and Broadcasting Industry
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Rayport, Jeffrey F., and Dickson Louie. "CBS MarketWatch." Harvard Business School Case 801-175, September 2000. (Revised February 2001.)
  • Web

2024 Reunion Presentations - Alumni

commissioning a study and engaging with its results to inform strategic decision making. Trade, Logistics, and Geopolitics: New Realities for Supply Chains Professor Willy Shih... View Details
  • 08 Jun 2021
  • Research & Ideas

Tell Me What to Do: When Bad News Is a Big Relief

surgery. After the hypothetical procedure was done, they told participants that surgery hadn’t been necessary after all and asked how they felt. Those who had made the choice themselves felt more personally... View Details
Keywords: by Michael Blanding
  • December 2018
  • Case

Soybean Production in Argentina: The Duhau Group

By: José B. Alvarez and Mariana Cal
Crop-planning was affected by macroeconomic factors including international disputes, commodity prices, local tax, and agricultural policies, etc. Enrique and Alejandro Duhau, co-owners of the Duhau Group, analyzed these factors, as well as technical and financial... View Details
Keywords: Trade Negotiations; Soybeans; Production; Trading; Agribusiness; Decision Making; Plant-Based Agribusiness; Decision Choices and Conditions; Decisions; Economics; Macroeconomics; Goods and Commodities; Government and Politics; International Relations; Trade; Agriculture and Agribusiness Industry; South America; Argentina
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Alvarez, José B., and Mariana Cal. "Soybean Production in Argentina: The Duhau Group." Harvard Business School Case 519-033, December 2018.
  • Article

Advertising, the Matchmaker

By: Bharat N. Anand and Ron Shachar
We empirically study the informational role of advertising in matching consumers with products when consumers are uncertain about both observable and unobserved program attributes. Our focus is on the network television industry, in which the products are television... View Details
Keywords: Advertising; Information; Consumer Behavior; Television Entertainment; Risk and Uncertainty; Product; Decision Choices and Conditions; Advertising Industry
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Anand, Bharat N., and Ron Shachar. "Advertising, the Matchmaker." RAND Journal of Economics 42, no. 2 (Summer 2011): 205–245. (Lead Article.)
  • December 2017 (Revised April 2018)
  • Case

Area One Farms

By: Forest Reinhardt, Jose B. Alvarez and Annelena Lobb
In 2017, Joelle Faulkner, CEO of Area One Farms, a Canadian private-equity fund focused on investing in the best Canadian farms and helping them expand, considered the merits and disadvantages of expanding her business to the U.S. While the markets shared some... View Details
Keywords: Expansion; Decision Choices and Conditions; Private Equity; Canada; United States
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Reinhardt, Forest, Jose B. Alvarez, and Annelena Lobb. "Area One Farms." Harvard Business School Case 518-069, December 2017. (Revised April 2018.)
  • January 2008
  • Article

Seek Strategy the Right Way at the Right Time

By: G. Gavetti and Jan W. Rivkin
Deliberate, emergent, and analogical approaches to finding the best strategy all have their advan-tages, depending on where an industry is in its life cycle. Be open to the best option at each juncture and wise enough to make the right call. View Details
Keywords: Strategy; Decision Choices and Conditions; Supply and Industry
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Gavetti, G., and Jan W. Rivkin. "Seek Strategy the Right Way at the Right Time." Special Issue on HBS Centennial. Harvard Business Review 86, no. 1 (January 2008).
  • November 2001 (Revised July 2011)
  • Case

Grupo Elektra

By: David J. Arnold, Gustavo Herrero and Luiz Felipe Monteiro
Grupo Elektra is Latin America's largest consumer finance company based on credit sales in its hard goods retail outlets. It has started to internationalize in Latin America but now must to decide whether to enter the U.S. Hispanic market and which of its two core... View Details
Keywords: Decision Choices and Conditions; Emerging Markets; Global Strategy; Financial Services Industry; Retail Industry; Latin America; United States; Mexico
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Arnold, David J., Gustavo Herrero, and Luiz Felipe Monteiro. "Grupo Elektra". Harvard Business School Case 502-039, November 2001. (Revised July 2011.)
  • October 2017
  • Case

Shift Technologies, Inc.

By: Thomas Eisenmann and Nicole Tempest Keller
In 2017, management at Shift, an online marketplace that uses a “high touch,” concierge approach to buy and sell used cars, was formulating plans for the San Francisco–based startup’s next phase of expansion. One option was to preserve Shift’s current business model... View Details
Keywords: Entrepreneurship; Market Design; Multi-Sided Platforms; Marketplace Matching; Growth and Development Strategy; Decision Choices and Conditions; Auto Industry; Retail Industry; United States
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Eisenmann, Thomas, and Nicole Tempest Keller. "Shift Technologies, Inc." Harvard Business School Case 818-002, October 2017.
  • October 2023
  • Case

Shredder Setups or Straightlining into Risk?: Investing in What You Love

By: Lauren Cohen and Grace Headinger
Bob Hall, President of Green Gables Partners, evaluated whether to angel invest into an up-and-coming ski brand. As the son-in-law of the founder of Vera Bradley and having retired from a lengthy career on Wall Street, Hall was well-versed in both direct investing and... View Details
Keywords: Family Office; Angel Investors; Direct Investment; Family Business; Business Growth and Maturation; Small Business; Financial Strategy; Personal Finance; Investment Portfolio; Private Equity; Decision Choices and Conditions; Risk and Uncertainty; Consumer Products Industry; Montana; United States
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Cohen, Lauren, and Grace Headinger. "Shredder Setups or Straightlining into Risk?: Investing in What You Love." Harvard Business School Case 224-018, October 2023.
  • October 2003 (Revised January 2016)
  • Supplement

The BCPC Internet Strategy Team: Chris Berkowitz

By: Amy C. Edmondson and Laura Feldman
Accompanies The BCPC Internet Strategy Team: An Exercise and provides unique background information on one of the team members. View Details
Keywords: Groups and Teams; Decision Choices and Conditions
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Edmondson, Amy C., and Laura Feldman. "The BCPC Internet Strategy Team: Chris Berkowitz." Harvard Business School Supplement 604-037, October 2003. (Revised January 2016.)
  • March 1998 (Revised July 2000)
  • Case

InPart

By: Joseph B. Lassiter III, Michael J. Roberts and Jon Biotti
Stacey Lawson, HBS 1996, started a CAD parts representations database company to help designers and engineers with the design process. The company has completed its product and is starting to sell it. The case examines issues involving the organization of the sales... View Details
Keywords: Decision Choices and Conditions; Price; Salesforce Management
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Lassiter, Joseph B., III, Michael J. Roberts, and Jon Biotti. "InPart." Harvard Business School Case 898-213, March 1998. (Revised July 2000.)
  • September 2009 (Revised February 2014)
  • Case

Nantucket Nectars: The Exit

By: Joseph B. Lassiter III, William A. Sahlman and Noam Wasserman
The founders of Nantucket Nectars are trying to decide whether and how to sell their company. View Details
Keywords: Mergers and Acquisitions; Business Exit or Shutdown; Decision Choices and Conditions; Auctions; Food and Beverage Industry; Massachusetts
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Lassiter, Joseph B., III, William A. Sahlman, and Noam Wasserman. "Nantucket Nectars: The Exit." Harvard Business School Case 810-041, September 2009. (Revised February 2014.)
  • July 2017 (Revised July 2018)
  • Case

Entrepreneurship for All

By: Lynda M. Applegate and Julia Kelley
Entrepreneurship for All (EforAll) is a Lowell, Massachusetts–based nonprofit that hosts business accelerators for entrepreneurs in underserved communities. By mid-2017, EforAll has five office locations in Massachusetts, and its leadership and the Board of Directors... View Details
Keywords: Entrepreneurship; Growth and Development Strategy; Decision Choices and Conditions
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Applegate, Lynda M., and Julia Kelley. "Entrepreneurship for All." Harvard Business School Case 818-007, July 2017. (Revised July 2018.)
  • March 2000
  • Case

Magdalena Yesil

By: Myra M. Hart and Mary Rotelli
Magdalena Yesil, investor and former entrepreneur, must decide whether to become a venture partner at US Venture Partners. This case discusses career progression, entrepreneurship, and deciding among career alternatives. Yesil's entrepreneurial experiences include... View Details
Keywords: Decision Choices and Conditions; Entrepreneurship; Personal Development and Career; Partners and Partnerships
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Hart, Myra M., and Mary Rotelli. "Magdalena Yesil." Harvard Business School Case 800-350, March 2000.
  • December 2022 (Revised May 2024)
  • Background Note

Brief Note on Staggered Boards

By: Lynn S. Paine and Will Hurwitz
This background note discusses the evolution, use, and prevalence of staggered boards. By comparison with unitary boards whose members are all elected annually for one-year terms, staggered boards are divided into subsets of directors, with one subset up for election... View Details
Keywords: Corporate Governance; Governing and Advisory Boards; Business History; Trends; Decision Choices and Conditions; United States
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Paine, Lynn S., and Will Hurwitz. "Brief Note on Staggered Boards." Harvard Business School Background Note 323-040, December 2022. (Revised May 2024.)
  • October 1995
  • Case

Groupe Danone Prepares for the Next Century

By: Ray A. Goldberg and Elizabeth Ashcroft
Danone is the largest food company in France and is in the top ten in the world, but most of its activity is in France, Spain, and Italy. How does it become a global company? Should it? How does it leverage its leadership in yogurt, biscuits, and mineral water? View Details
Keywords: Decision Choices and Conditions; Global Strategy; Goods and Commodities; Marketing Strategy; Strategic Planning; Expansion; Food and Beverage Industry
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Goldberg, Ray A., and Elizabeth Ashcroft. "Groupe Danone Prepares for the Next Century." Harvard Business School Case 596-054, October 1995.
  • November 2003
  • Supplement

P&G Japan: The SK-II Globalization Project

By: Christopher A. Bartlett
Paolo de Cesare and A.G. Lafley review the strategic and organizational challenges they face in deciding whether to make the prestigious Japanese beauty product, SK-II, a global brand. In a three-part videotaped interview, they discuss the challenges, reveal the... View Details
Keywords: Globalization; Brands and Branding; Organizational Structure; Strategy; Decision Choices and Conditions; Beauty and Cosmetics Industry; Beauty and Cosmetics Industry; Japan
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Bartlett, Christopher A. "P&G Japan: The SK-II Globalization Project." Harvard Business School Video Supplement 304-803, November 2003.
  • March 2009
  • Supplement

Bausch & Lomb, Inc.: Pressure to Perform (B)

By: Robert L. Simons
This case breaks the existing (and still available) Bausch & Lomb, Inc.: Pressure to Perform case into an (A) and a (B) case. The (B) case can be used in class to demonstrate the serious consequences of overly aggressive accounting. The (B) case should be used after... View Details
Keywords: Decision Choices and Conditions; Revenue Recognition; Organizations; Medical Devices and Supplies Industry; United States
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Simons, Robert L. "Bausch & Lomb, Inc.: Pressure to Perform (B)." Harvard Business School Supplement 109-075, March 2009.
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