Customer Value and Value Chain - Publications - Faculty & Research

07 Jun 2019
Book

Are You a Digital Manager?

have to be a game changer—someone who is delivering value for tomorrow. Consequently, we need managers who build teams that are “collaborative-ready” and who can cultivate healthy relationships across the... View Details

Keywords: by Martha Lagace

03 Dec 2012
HBS Case

HBS Cases: Against the Grain

weaknesses that underlie corruption everywhere. As an emerging professional he must also weigh the trust value of the personal relationships he is forming; his own comfort zone for ethical trade-offs; and... View Details

Keywords: by Martha Lagace; Food & Beverage

19 Sep 2012
Research & Ideas

Funding Innovation: Is Your Firm Doing it Wrong?

progressed and firms saw less and less return on investment, the value of these labs grew murkier. Read a book excerpt "This was a slow-moving train wreck," Lerner... View Details

Keywords: by Carmen Nobel

08 Dec 2003
Research & Ideas

Is That Really Your Best Offer?

In hardball bargaining, is the other side really making its "absolute final offer" or only bluffing? In a collaborative situation, do you understand everyone's true interests? Are valued customers... View Details

Keywords: by Michael Wheeler

22 Sep 2020
Research & Ideas

Recessions Push Some Entrepreneurs to Launch Too Soon

prospects. After all, starting a company takes a lot of time, resources, and energy, and is a long-haul game. Conditions at the time of founding matter, so entrepreneurs may want to wait for better times... View Details

Keywords: by Sean Silverthorne

17 Jun 2013
Research & Ideas

Advertising Symbiosis: The Key to Viral Videos

ad wouldn't air on TV for another week, the customers learned. The airline was giving them the privilege of a sneak peek at the ad—and the privilege of being among the first to share it. CONCEPT: Give the viewer the opportunity to... View Details

Keywords: by Carmen Nobel; Advertising

06 Sep 2011
Research & Ideas

The Power of Leadership Groups for Staying on Track

Today's most successful leaders are focusing on sustaining superior performance by aligning people around mission and values and empowering leaders at all levels, while serving... View Details

Keywords: by Bill George

11 Dec 2006
Research & Ideas

Fixing Price Tag Confusion

rental charge and a charge for the remote. Do partitioned prices help the consumer make an informed decision or just add to his or her confusion? Do partitioned prices increase demand? Is an online grocer better off presenting a View Details

Keywords: by Sean Silverthorne; Retail

05 Mar 2014
What Do You Think?

When Will the Next Dot.com Bubble Burst?

occur at any time) will be something that awakes the investor that there is a real time value to money, and it might be better to get some current returns ." Konstantin Tryapitsyn suggests what might... View Details

Keywords: by James Heskett; Publishing; Retail

28 Oct 2013
Research & Ideas

Book Excerpt: The Good Struggle: Responsible Leadership in an Unforgiving World

von Clausewitz, the brilliant Prussian general and strategist, wrote, "War is an area of uncertainty; three quarters of the things on which all action in war is based lie in a fog of uncertainty to a greater or lesser extent." His view... View Details

Keywords: by Joseph L. Badaracco

22 Sep 2014
Op-Ed

Online Banks Fill Funding Needs for Small Business

scale, these alternative players have the potential to fundamentally change the way in which small businesses access capital, creating greater competition, price transparency, and a better customer... View Details

Keywords: by Karen Mills; Banking; Financial Services

20 Feb 2001
Research & Ideas

What’s Next for Japan

of the world caught up. The company model was correct but incomplete. It came up short in creating unique market strategy, unique brand images, and unique value propositions. Competition became a zero-sum... View Details

Keywords: by Hilah Geer

Publications