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  • All HBS Web  (2,444)
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    • Research  (1,696)
    • Events  (11)
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Show Results For

  • All HBS Web  (2,444)
    • People  (3)
    • News  (418)
    • Research  (1,696)
    • Events  (11)
    • Multimedia  (6)
  • Faculty Publications  (676)
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  • Web

Awards | Social Enterprise | Harvard Business School

Eligibility & Criteria Awards How to Apply Past Projects Reimbursement grants are awarded on a case-by-case, funds-available basis. For a team with one HBS student: maximum grants will be $1,000 for eligible expenses, based on student... View Details
  • 01 Jun 2016
  • News

Case Study: On the Table

their experience, real estate, and logistics. In exchange, you can expand their product offerings and grow their customer segment. —Cindy Park (PLDA 12, 2013) Here are my quick thoughts based on years of... View Details
  • 14 Oct 2014
  • First Look

First Look: October 14

disruptive to retail video rental chains. The combination of a large national inventory, a recommendation system that drove viewership across a broad catalog, and a large customer base made Netflix a force... View Details
Keywords: Sean Silverthorne
  • 01 Jul 2019
  • What Do You Think?

Are Super Stretch Goals Only for the Very Young?

Fargo., objectives were put in place to broaden the bank’s relationship with its customers. This involved selling existing customers many more products, a goal based on research showing a relationship... View Details
Keywords: by James Heskett
  • 01 Apr 1999
  • News

Q & A: Confronting New Technologies: When Doing Right Is Wrong

technologies seldom make sense to managers, given their corporate perspective. There are two reasons for this. First, customers exert tremendous influence over managers' decisions and the directions they pursue. Since View Details
  • 05 May 2003
  • Research & Ideas

How Bank of America Turned Branches into Service-Development Laboratories

research. Every potential experiment was entered into an "idea portfolio," a spreadsheet that described the experiment, the process or problem it addressed, the customer segments it targeted, and its status. The team categorized... View Details
Keywords: by Stefan Thomke; Banking; Financial Services
  • 08 Dec 2015
  • First Look

December 8, 2015

increased service quality competition lead to customer defection, and which customers are most likely to defect? Our empirical analysis of 82,235 View Details
Keywords: Sean Silverthorne
  • 01 Oct 1999
  • News

Entrepreneur Daniel S. Bricklin: A Class Act

An extraordinary career based on the development of innovative, cutting-edge technology products was launched twenty years ago from the front row of an Aldrich Hall classroom. Crunching numbers for case studies late into the night was... View Details
Keywords: Peter K. Jacobs
  • 13 Feb 2017
  • Research & Ideas

Paid Search Ads Pay Off for Lesser-Known Restaurants

York, which is great for customers but also means that even some businesses with solid reputations on Yelp can be hard for people to discover,” Luca says. Dai adds: “Going into the project, we weren’t sure exactly what to expect, but our... View Details
Keywords: by Dina Gerdeman; Food & Beverage
  • 05 Sep 2012
  • First Look

First Look: September 5

creative thinking yields possibilities, or hypotheses, and rigorous analysis tests them. They should ask what must be true for a given possibility to succeed-and explore whether those conditions hold. Read the article:... View Details
Keywords: Sean Silverthorne
  • Web

Field Course: Ideation and Prototyping for Innovation - Course Catalog

prototype possible solutions and elicit feedback on prototypes from potential customers and domain experts; How to use AI to accelerate prototype development and review. How to contend with a paradox: successful ventures and new products... View Details
  • 06 Oct 2011
  • What Do You Think?

How Will the ‘Moneyball Generation’ Influence Management?

analysis. Many of them could be regarded as "indirect" performance measures, presumably of interest to managers and the investment analysts who regularly examine their work. They included such things as the proportion of new business referred by existing... View Details
Keywords: by James Heskett
  • 01 Jun 1996
  • News

New Releases

Initiative at Arthur Andersen, in their new book, Broken Promises: An Unconventional View of What Went Wrong at IBM. Based on interviews with IBM executives, company records, and surveys of the company's customers, Broken Promises is a... View Details
  • 01 Apr 1998
  • News

Short Takes

development cycles and can't respond in mid-project to changing customer needs. But there's a solution to this dilemma, according to HBS assistant professor Stefan H. Thomke and Donald G. Reinertsen (MBA '79) of Reinertsen & Associates in... View Details
Keywords: Garry Emmons and Caroline Chauncey
  • 18 Oct 2016
  • First Look

October 18, 2016

2016 New York: HarperBusiness Competing Against Luck: The Story of Innovation and Customer Choice By: Christensen, Clayton M., Taddy Hall, Karen Dillon, and David S. Duncan Abstract—The foremost authority on innovation and growth presents... View Details
Keywords: Sean Silverthorne
  • 18 Dec 2018
  • First Look

New Research and Ideas, December 18, 2018

Capabilities: A Meso Model of Sustained Innovation and Superior Firm Performance By: Harvey, Jean-François, Henrik Bresman, and Amy C. Edmondson Abstract—This paper complements the manager-centered analysis of dynamic capabilities with a... View Details
Keywords: Dina Gerdeman
  • 21 Jan 2020
  • Research & Ideas

Lessons for Retailers from the Rebirth of Indie Bookstores

As big box bookstores Barnes & Noble and Borders spread across the landscape in the 1990s, retail observers sounded the death knell for small, independent booksellers. But they had no idea of the onslaught that was coming. Amazon.com launched in 1995, offering... View Details
Keywords: by Michael Blanding; Entertainment & Recreation
  • Web

Online Digital Marketing Strategy Course | HBS Online

strategies that effectively reach, convert, and retain customers in a dynamic online environment. 7 weeks 6-7 hours per week 6 modules Self-Paced with regular deadlines This course earns you a Certificate of Completion from HBS Online.... View Details
  • 16 Jun 2009
  • First Look

First Look: June 16

Chairman Wang Jianzhou was exploring ways to expand its customer base. Nearly saturated in the cities, China Mobile needed to broaden its base of subscribers. Wang believed that further investment in China's... View Details
Keywords: Martha Lagace
  • 02 Mar 2020
  • What Do You Think?

Are Candor, Humility, and Trust Making a Comeback?

how many customers are sold but by how many are served ” Doing so, he continued, requires business leaders to commit to operating within a set of principles that include honest, transparency, humility, and love. Peter Schein, who... View Details
Keywords: by James Heskett
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