Publications

September 2008 (Revised October 2012)
Case

Tong Lung Metal Industry Co., Ltd.

By: Willy C. Shih, Chintay Shih, Chen-Fu Chien, Ho Howard Yu and Yu-Shian Chiang

Develop its own branded line, or continue as an original design manufacturer (ODM)? Tung Lung Metal Industries Co. Ltd. is a Taiwanese maker of door lock hardware that is faced with the question of whether to continue to focus on its ODM business or start placing more... View Details

Keywords: Globalized Markets and Industries; Job Cuts and Outsourcing; Brands and Branding; Corporate Strategy; Industrial Products Industry; Taiwan

July 2014
Article

Diasporas and Outsourcing: Evidence from oDesk and India

By: Ejaz Ghani, William R. Kerr and Christopher Stanton

This study examines the role of the Indian diaspora in the outsourcing of work to India. Our data are taken from oDesk, the world's largest online platform for outsourced contracts, where India is the largest country in terms of contract volume. We use an ethnic name... View Details

Keywords: Diaspora; Outsourcing; oDesk; Networks; Job Cuts and Outsourcing; Diasporas; Internet and the Web; Ethnicity; Service Industry; South Asia; India

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14 May 2013
Blog Post

Alumni: Where are they now? Featuring Matt…

HBS alum, Matt Segneri, MBA 2010, provides an update on his career post-HBS. Check out his original profile at graduation. Current Position: Government Innovation at Bloomberg Philanthropies Current Location: New York Cit Tell us what... View Details

Keywords: Nonprofit / Government

September 2011 (Revised November 2011)
Case

Liberté, Égalité, Sororité: How Should France Achieve Boardroom Parité?

By: Boris Groysberg and Hilary Fischer-Groban

The French government is considering mandating a gender quota for corporate boards. Other countries have approached the question of gender equity in corporate governance in various ways; which model might best work for France? View Details

Keywords: Equality and Inequality; Governing and Advisory Boards; Gender; Corporate Governance; France

20 Apr 2009
Working Paper Summaries

Corporate Misgovernance at the World Bank

Keywords: by Ashwin Kaja & Eric Werker

24 Oct 2005
Research & Ideas

IPR: Protecting Your Technology Transfers

general, what did your research conclude about how intellectual property rights influence international technology transfer? Are there certain facets of IPR that, when present, lead to increased technology transfer? A: We found that in a... View Details

Keywords: by Cynthia Churchwell

09 Jul 2020
Video

Sylvia Escovar

Sylvia Escovar, the President of the Colombia-based oil and gas distribution company Terpel, discusses how the firm responded to the major cultural differences between countries in Latin America

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03 Apr 2015
News

The Apple Watch: A gateway drug for Swiss horology

13 May 2013
Blog Post

Alumni: Where are they now? Featuring Fereshteh…

explore a new challenge - store management. I realized that in order to be an effective General Manager for Louis Vuitton, I needed to gain a better understanding of our business operations. What better way to do this than through... View Details

Keywords: Consumer Products / Retail

November 2019 (Revised April 2020)
Case

Purple Innovation, Inc.: The Online to Offline Marketing Challenge

By: Elie Ofek and Nakisha Williams

This case focuses on Purple Innovation Inc. (Purple), a company that started out in the Direct to Consumer (DTC) mattress space. In late 2018, after a successful launch and IPO with sales predominantly originating from its website, Purple was looking to sustain its... View Details

Keywords: Offline Sales; Marketing Strategy; Digital Marketing; Growth and Development Strategy; Consumer Products Industry; Retail Industry

October 1995 (Revised October 1996)
Case

Singapore Unlimited: Building the National Information Infrastructure

By: Lynda M. Applegate, John L. King, Soon-Siong Neo and Carin-Isabel Knoop

Describes the actions taken by the government of Singapore to enable the country to survive and prosper after it achieved independence in the late 1960s. Recognizing that its small size, limited natural resources, but excellent location placed it in a vulnerable... View Details

Keywords: Information Technology; Natural Environment; Expansion; Policy; Infrastructure; Singapore; Southeast Asia

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18 Jul 2005
Research & Ideas

Identify Emerging Market Opportunities

Companies are increasingly looking to emerging markets like China as a vital source of growth. The problem is these companies often lack an effective strategy for identifying which countries to do business... View Details

Keywords: by Tarun Khanna, Krishna G. Palepu & Jayant Sinha

Jorge Gerdau

Keywords: Steel

12 Aug 2014
News

'They Made It Up As They Went Along': Lessons From Three Successful Entrepreneurs

1999
Chapter

Multinational Cross-Investment between Switzerland and Britain 1914-1945

By: G. Jones

This chapter examines multinational cross-investment between Switzerland and Great Britain between 1914 and 1945. While Great Britain and Switzerland were both major home economies for multinationals,few companies from either country were interested in investing in the... View Details

Keywords: History; Multinational Firms and Management; International Relations; Investment; Great Britain; Switzerland

August 2009
Article

On Good Scholarship, Goal Setting, and Scholars Gone Wild

By: Lisa D. Ordonez, Maurice E. Schweitzer, Adam D. Galinsky and Max H. Bazerman

In this article, we define good scholarship, highlight our points of disagreement with Locke and Latham (2009), and call for further academic research to examine the full range of goal setting's effects. We reiterate our original claim that goal setting, like a potent... View Details

Keywords: Mission and Purpose; Research

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2009
Working Paper

On Good Scholarship, Goal Setting, and Scholars Gone Wild

By: Lisa D. Ordonez, Maurice E. Schweitzer, Adam D. Galinsky and Max Bazerman

In this article, we define good scholarship, highlight our points of disagreement with Locke and Latham (2009), and call for further academic research to examine the full range of goal setting's effects. We reiterate our original claim that goal setting, like a potent... View Details

Keywords: Education; Goals and Objectives; Management Practices and Processes; Performance Improvement; Research; Motivation and Incentives

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June 2005
Case

Furqan Nazeeri and the IMTrader Spin-Out

By: Lynda M. Applegate and Brian DeLacey

Furqan Nazeeri is looking to spin out a promising set of products and technologies from an established financial services firm. Designed as an exercise in negotiation. Includes material from the original business plan, and it is possible to simulate a negotiation... View Details

Keywords: Business Startups; Business or Company Management; Negotiation Process; Product Development; Technology Adoption

November 2004 (Revised May 2005)
Case

Marvel Enterprises, Inc.

By: Anita Elberse

The management team of Marvel Enterprises, known for its universe of superhero characters that includes Spider-Man, the Hulk, and X-Men, must reevaluate its marketing strategy. In June 2004, only six years after the company emerged from bankruptcy, Marvel has amassed a... View Details

Keywords: Intellectual Property; Business Model; Brands and Branding; Marketing Strategy; Opportunities; Growth and Development Strategy; Rights; Entertainment and Recreation Industry