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  • 21 Jul 2009
  • First Look

First Look: July 21

for making CBA more effective, rather than eliminating CBA as a decision-making tool. Download the paper: http://www.hbs.edu/research/pdf/10-001.pdf Reputation and Competition: Evidence from the Credit Rating Industry (revised) Authors:Bo... View Details
Keywords: Martha Lagace
  • 02 Jan 2018
  • First Look

First Look at New Research and Ideas, January 3, 2018

corporate responses were not homogeneous. There were major variations between individual managers, companies, industrial sectors, and national business systems. This working paper supports this reinterpretation by examining the case of... View Details
Keywords: Sean Silverthorne
  • January 2019
  • Supplement

Understanding the Brand Equity of Nestlé Crunch Bar (B): Data Analysis

By: Jill Avery and Gerald Zaltman
In early 2018, Nestlé announced the sale of its U.S. candy-making division and a select collection of 20 of its confectionery brands, including the Nestlé Crunch Bar, to Ferrero SpA for $2.8 billion. Luckily, an old consumer research study on the Nestlé Crunch Bar... View Details
Keywords: Brand Management; Market Research; Brand Positioning; Value Proposition; Consumer Products; Fast Moving Consumer Goods; Qualitative Methods; Zaltman Metaphor Elicitation Technique; ZMET; Data Analysis; Marketing; Marketing Strategy; Brands and Branding; Consumer Behavior; Marketing Communications; Analytics and Data Science; Analysis; Consumer Products Industry; Consumer Products Industry; Consumer Products Industry; United States; North America; Italy
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  • 13 Jul 2010
  • First Look

First Look: July 13

holding across a wide range of industries and controlling for factors such as productivity and related technological capabilities. The results are explicated by a framework I develop for understanding the drivers of this behavior and... View Details
Keywords: Martha Lagace
  • 17 Oct 2012
  • Research & Ideas

America Needs a Manufacturing Renaissance

Erosion Of The Industrial Commons From, Producing Prosperity: Why America Needs a Manufacturing Renaissance By Gary P. Pisano and Willy C. Shih In times past, farmers and local townspeople would bring their livestock to the commons—a... View Details
Keywords: by Gary P. Pisano & Willy C. Shih; Manufacturing
  • 13 Mar 2014
  • Research & Ideas

Can We Get To Where We Need To Go?

first time a wide range of top industry CEOs, government leaders, and customers of transportation services, was designed to help provide that purpose by assessing the state of the industry, identifying innovations both in technology and... View Details
Keywords: by Dina Gerdeman; Transportation; Air Transportation; Auto
  • 06 Mar 2012
  • First Look

First Look: March 6

influential, and industry less influential, than we commonly assume. How Early Adoption Has Increased Wealth—Until Now Authors:Diego Comin and Bart Hobijn Publication:Harvard Business Review 90, no. 3 (March 2012) Abstract Societies that... View Details
Keywords: Sean Silverthorne
  • 15 Dec 2015
  • First Look

December 15, 2015

which industry entrants will succeed. Unfortunately, the theory has also been widely misunderstood, and the “disruptive” label has been applied too carelessly anytime a market newcomer shakes up well-established incumbents. In this... View Details
Keywords: Carmen Nobel
  • 15 Jul 2008
  • First Look

First Look: July 15, 2008

experience at a detailed level. The companies' responses are paired with the students' letters and the entire collection is made available to the class. The collection can be compelling. Students are quick to sense which organizations value customer View Details
Keywords: Martha Lagace
  • 06 Oct 2014
  • Research & Ideas

Why Businesses Need a Language Strategy

highest levels of their industry and ask them to learn the basics of another language that you want to make the basis of communication in your company? Aren't they going to feel like a student in high... View Details
Keywords: Re: Tsedal Neeley
  • 18 Jul 2024
  • Research & Ideas

New Hires Lose Psychological Safety After Year One. How to Fix It.

employees clam up, the overall performance of an organization often suffers—and the effects can be dire, especially in an industry like health care. “Delivering patient care is one of those situations where timely speaking up can be a... View Details
Keywords: by Michael Blanding; Health
  • October 2008 (Revised September 2011)
  • Supplement

PepsiCo's Bid for Quaker Oats (D)

By: Carliss Y. Baldwin
Describes the final deal struck between PepsiCo and Quaker Oats, including the terms of collared consideration. Summarizes stock price announcement effects. View Details
Keywords: Mergers and Acquisitions; Announcements; Stocks; Price; Risk Management; Negotiation Deal; Valuation; Food and Beverage Industry
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  • 17 Dec 2013
  • First Look

First Look: December 17

theoretical and practical implications of our research. Publisher's link: http://francescagino.com/#/motivation_research August 2013 Journal of Economics and Management Strategy Doing Well by Doing Good? Community Development Venture... View Details
Keywords: Carmen Nobel
  • 05 May 2003
  • Research & Ideas

Sharing the Responsibility of Corporate Governance

interests of the corporation. Contrary to popular belief, this does not mean maximizing shareholder value without regard for the effect on employees, customers, suppliers, the environment, or the communities in which the corporation does... View Details
Keywords: by Carla Tishler
  • 12 Feb 2016
  • Op-Ed

The Real Jobs Tragedy in the US: We've Lost the Skills

by advances in communications and information technology and dramatic improvement in global logistics, fueled the outsourcing of jobs to emerging markets. More jobs disappeared as American companies opted for automation, which replaced... View Details
Keywords: by Joe Fuller and Matt Sigelman; Manufacturing; Electronics
  • 24 Sep 2001
  • Research & Ideas

Five Questions for Debora L. Spar

the basic communications infrastructure) and it allows for a whole range of media to be combined in exciting and innovative ways. But I still don't think that gives it any particular edge on history. Society has not been fundamentally... View Details
Keywords: by Sean Silverthorne
  • June 2000
  • Article

What Do A Million Observations on Banks Say About the Transmission of Monetary Policy?

Keywords: Banks and Banking; Communication; Money; Policy; Banking Industry
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  • October 2015
  • Case

BandPage (A)

By: Karim R. Lakhani, Colin Maclay and Greta Friar
BandPage CEO James "J" Sider is about to receive results from BandPage's targeted advertising campaign on music streaming service Rhapsody and learn whether BandPage's strategy to improve ad click through rates and generate revenue has succeeded. BandPage, which began... View Details
Keywords: Digital Innovation; Digital Music; Digital Marketing; Mobile Marketing; Technological Innovation; Marketing Communications; Music Entertainment; Mobile Technology; Music Industry
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  • November 2013 (Revised February 2016)
  • Case

A Long, Bumpy and Unfinished Road: Education Reform in Memphis, Tennessee

By: Allen Grossman, J. Puckett and Nithya Vaduganathan

In 2010 the Memphis City School District merged with the neighboring Shelby County School system under the supervision of a single board of education and superintendent. It promised much more than just administrative synergies—it was an opportunity to change a... View Details

Keywords: Education Reform; Public Education; Business Engagement; Public Sector; Education; Business and Community Relations; Education Industry; Tennessee
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  • 10 May 2011
  • First Look

First Look: May 10

3). These results add to the literatures on both Gricean conversational norms and goal-directed attention. We discuss the practical implications of our findings in the contexts of interpersonal communication and public debates. Read the... View Details
Keywords: Sean Silverthorne

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