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  • Web

Olivia Wenzel | MBA

community of students, alumni, and faculty, who share my passion for technology and social impact, but whose perspectives are informed by diverse backgrounds and application areas. Tech areas of interest:... View Details
  • 24 Aug 2021
  • News

What We Still Need to Learn about AI in Marketing — and Beyond

  • February 2015
  • Article

Risk, Information, and Incentives in Online Affiliate Marketing

By: Benjamin Edelman and Wesley Brandi
We examine online affiliate marketing programs in which merchants oversee thousands of affiliates they have never met. Some merchants hire outside specialists to set and enforce policies for affiliates, while other merchants ask their ordinary marketing staff to... View Details
Keywords: Affiliate Marketing; Incentives; Fraud; Advertising; Internet and the Web; Marketing Communications; Ethics; Digital Marketing
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  • 16 Sep 2016
  • News

Gaining Ground on ALS

If you are one of the 17 million people who participated in the ALS Ice Bucket Challenge, the money you raised may be helping to fund a first-of-its kind clinical collaboration between a nonprofit patient/disease advocacy organization and a biopharmaceutical company.... View Details
  • 01 Apr 2001
  • News

Beyond the Rim: New Paths to Success in Asia

Tatsuyuki Saeki: Putting Stock in New Options at Nasdaq Japan Edwin Yu: Bidding on the Future Khoo Teng Chye: Technology Turnaround in Singapore Jimmy Lai Chee-ying: Rags, Riches, and Risk William K.L. Fung (MBA 1972): E-Commerce and... View Details
Keywords: Alejandro Reyes and Deborah Blagg; David Lane; Educational Services
  • December 2012 (Revised October 2013)
  • Case

Developing the Materiality Matrix at Telefónica

By: Robert G. Eccles, George Serafeim and Asun Cano-Escoriaza
Telefónica, one of the largest telecommunication companies in the world and headquartered in Spain, has been issuing a corporate sustainability report since 2002. In its 2011 Sustainability report, the company included a "materiality matrix," and was one of only five... View Details
Keywords: Sustainability; Sustainability Reporting; Sustainable Strategy; CSR; Corporate Social Responsibility; Communication Technology; Environmental Accounting; Corporate Social Responsibility and Impact; Environmental Sustainability; Telecommunications Industry; Spain
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  • 17 Mar 2015
  • Research & Ideas

Where Did My Shopping Mall Go?

is down, therefore basket size is down—so everybody in the mall is affected by traffic being down. If you have two or three major traffic-driving tenants in trouble, this affects the entire mall. This then creates a domino effect in the entire View Details
Keywords: by Sean Silverthorne; Retail
  • 01 Jun 2012
  • News

A Better World, One Idea at a Time

Pacific, which plans to use modern agricultural technology and management to enable people living on remote Pacific islands to grow fresh vegetables and fish to replace unhealthful diets high in calories and low in nutrition. Second place... View Details
Keywords: contests; awards; cosmetics; Crop Production; Agriculture; Chemical Manufacturing; Manufacturing; Nonstore Retailers; Retail Trade
  • 01 Oct 1999
  • News

HBS Alumni Association Board of Directors: President's Report

ways in which technology can be used proactively to serve alumni. Possible projects include developing a strategy for "push" technology, designing a format for communicating regularly with graduates about... View Details
  • 01 Feb 1998
  • News

Short Takes

how to work with a diverse group of people in a situation where you are not the boss. You have to lead with your ability, passion, and conviction," says Austin. His findings also indicate that corporate involvement in the community not... View Details
Keywords: Judith A. Ross
  • 18 Mar 2022
  • Blog Post

Career Advice: Transforming the Energy Industry

Tell us about what you were doing before HBS and what brought you to HBS. Prior to HBS, I spent six years in the oil and gas industry working primarily on taking technologies in the energy space from the lab to the field. Being exposed to... View Details
  • 19 Jul 2021
  • Blog Post

Building a Powerful Network of Talent at American Tower

been in healthcare and I was interested in exploring a transition within infrastructure or considering a career in technology given my interest in the impact of tech on emerging markets,” she explained. “I also wanted to become a senior... View Details
Keywords: Technology; Technology
  • October 1994 (Revised November 1994)
  • Case

British Airways: Using Information Systems to Better Serve the Customer

By: W. Earl Sasser and Norman Klein
Explores the uses of scanning technology, interactive software, and powerful data bases to assist customer relations representatives in resolving customer complaints. Competitive alliances in international markets are noted, but the focus is on the evolving commitment... View Details
Keywords: Debates; Customer Focus and Relationships; Globalized Markets and Industries; Service Delivery; Alliances; Information Technology; Aerospace Industry
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  • 08 Aug 2019
  • News

Cloudflare Pulls the Plug on Hate Site

In the wake of the mass shooting in El Paso, Cloudflare’s CEO Matthew Prince (MBA 2009) announced that his web performance and security company was terminating service for the 8chan message board—an online forum where the alleged shooter had posted his manifesto. In a... View Details
  • 2021
  • Working Paper

Assessing the Strength of Network Effects in Social Network Platforms

By: Marco Iansiti
Network effects have risen to the forefront of platform competition discussions (e.g. the House Judiciary investigation of competition in digital markets, claiming that Facebook, for example, is entrenched due to strong network effects and high switching costs). While... View Details
Keywords: Social Networks; Platform Competition; Network Effects; Competition; Social Media; Digital Platforms
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  • December 2010
  • Case

Digital Divide

By: Sunil Gupta
In November 2010, Charles Henry, chief marketing officer of a major consumer packaged goods company, was trying to convince his senior managers to enhance the digital presence of the company's brands by significantly increasing their online marketing budget. However,... View Details
Keywords: Budgets and Budgeting; Digital Marketing; Marketing Communications; Marketing Strategy; Information Technology
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  • 01 Sep 2011
  • News

Water for Life

lives, provide a much-needed service, and, at the same time, make reasonable returns on our investment. It was a conscious effort on the part of Manila Water to provide the same level of service to all customers, including those in low-income communities. These... View Details
Keywords: Waste Management and Remediation Services; Corporate Services; Water, Sewage and Supply Systems; Utilities
  • 21 Jul 2023
  • Blog Post

Malcolm McClain (MBA/MPP 2023) Named First RISE Career Fellow

business that is creating economic opportunity for marginalized communities in the United States. McClain, who also completed a master’s in public policy at the Harvard Kennedy School, will serve as chief of staff at BrightUp, a... View Details
  • 01 Mar 2016
  • News

Alumni and Faculty Books for March 2016

with comical tales are perceptive looks at things as different as family Christmas rituals, and the impact of 40 years of communism on society. When Climate Change Hits Home by Diogo Castro Freire (MBA 2012) (Amazon Digital Services LLC)... View Details
  • Web

Krisha Patel | MBA

Krisha Patel Chemical & Physical Biology / Computer Science Dunster 2025 Cohort 6 Innovation and technology are true architects of change, especially when used to develop solutions that are user-centric, socially responsible and... View Details