Publications

Program

Creating Brand Value

curating, and managing successful brands. Details Establish brands that resonate with today's consumers Evaluate brands from the consumer's point of view to uncover their sources of value Employ effective brand storytelling Capitalize on brand influencers Create,... View Details

30 Sep 2014
News

Why are US workers being left behind?

04 Jan 2013
News

The Age of Insourcing: How Tech Helps Megacompanies Rope Us In

26 Sep 2019
News

Harvard Business School Online and The Greater Boston Food Bank Team Up to End Hunger

Article

How NFTs Create Value

By: Steve Kaczynski and Scott Duke Kominers

How much could a cluster of pixels possibly be worth? More pointedly, why is it worth anything at all? The explosion of NFTs and their accompanying marketplaces have left many baffled, incredulous, and deeply skeptical. But while NFTs may be fetching eye-popping,... View Details

Keywords: Technological And Scientific Innovation; Crypto Economy; Blockchain; Technological Innovation; Currency; Technology Adoption; Digital Transformation

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April 2008
Case

Chunghwa Telecom Co., Ltd. (A)

By: Paul W. Marshall, Michael Shih-ta Chen and Keith Chi-ho Wong

In late November 2000, Chunghwa Telecom Co., Ltd., the once-monopolized telecom operator owned by the Taiwanese government, was on its way to privatization. Mr. C.K. Mao, Chairman of the company, who headed the job only three months earlier, after its prior chairman... View Details

Keywords: Entrepreneurship; Governing Rules, Regulations, and Reforms; Employee Relationship Management; Leading Change; Organizational Change and Adaptation; Privatization; Competition; Telecommunications Industry; Taiwan

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Program

Senior Executive Program—Africa

organization during the program. Review Our Campus Health & Safety Protocols Read More Both case-based formats are led by HBS faculty, who share their latest research and engage you in a dynamic exchange of ideas with a global community... View Details

05 Mar 2021
Blog Post

Intensive Bootcamp Kicked my Entrepreneurship Goals Into Gear

When I started at HBS in the fall of 2020, I had one goal in mind: to challenge myself. I previously worked in communications at Cloudflare, a security, performance and reliability company founded in 2009 by two HBS alumni. Cloudflare had... View Details

2021
Article

Fair Influence Maximization: A Welfare Optimization Approach

By: Aida Rahmattalabi, Shahin Jabbari, Himabindu Lakkaraju, Phebe Vayanos, Max Izenberg, Ryan Brown, Eric Rice and Milind Tambe

Several behavioral, social, and public health interventions, such as suicide/HIV prevention or community preparedness against natural disasters, leverage social network information to maximize outreach. Algorithmic influence maximization techniques have been proposed... View Details

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June 1998 (Revised August 2001)
Case

Wells Fargo Online Financial Services (A)

By: Robert S. Kaplan and Nicole Tempest

Wells Fargo, the industry leader in electronic banking, has implemented a Balanced Scorecard in its online financial services group (OFS) to track and measure performance. The OFS group develops and supports services that allow existing and future banking customers to... View Details

Keywords: Balanced Scorecard; Internet and the Web; Corporate Entrepreneurship; Corporate Strategy; Performance Evaluation; Finance; Change; Situation or Environment; Measurement and Metrics; Banking Industry; Financial Services Industry

October 2016 (Revised April 2018)
Case

ASICS: Chasing a 2020 Vision

By: Elie Ofek, Nobuo Sato and Akiko Kanno

In early 2016, Motoi Oyama, president and CEO of ASICS, a major sports apparel and footwear manufacturer based in Japan, lays out his company’s growth plan for the upcoming 5 years. The new plan set ambitious goals in terms of revenue and profit increases. At the heart... View Details

Keywords: Brand Management; Sports Apparel; Competitive Positioning; Direct To Consumer Marketing; Retail Formats; Lifestyle Brands; Information Technology; Competition; Brands and Branding; Organizational Change and Adaptation; Digital Platforms; Product Positioning; Marketing Channels; Sports; Retail Industry; Apparel and Accessories Industry; Sports Industry; Entertainment and Recreation Industry

2020
Article

Research on Corporate Sustainability: Review and Directions for Future Research

By: Jody Grewal and George Serafeim

We review the literature on corporate sustainability and provide directions for future research. Our review focuses on three actions: measuring, managing and communicating corporate sustainability performance. Measurement is the least developed of the three and... View Details

May 2012 (Revised January 2013)
Case

Wikipedia: Project Esperanza

By: Mikolaj Jan Piskorski, Andreea Gorbatai and Tiona Zuzul

In October 2006, Wikipedia was the largest volunteer-run on-line encyclopedia which could be freely read and edited by anyone with internet access. Within almost six years of its founding in 2001, the project had attracted hundreds of thousands of editors who had... View Details

Keywords: Web-enabled Application; Internet; Information Publishing; Social and Collaborative Networks; Groups and Teams; Publishing Industry; United States

12 Oct 2022
Video

Elizabeth M. Adams: Civic Tech as Advocacy Work

27 Oct 2011
Research & Ideas

Horrible Boss Workarounds

what employees can do to resist them. As she states in a recent column in Harvard Business Review, "The best cure for horrible bosses is wonderful colleagues." Bad boss behavior #1: failure to communicate. At any level of management, it's important that... View Details

Keywords: by Carmen Nobel

August 1989 (Revised November 1994)
Case

Nissan Motor Co. Ltd.: Marketing Strategy for the European Market

By: John A. Quelch

Nissan executives are reviewing their European marketing strategy in light of the 1992 European Community (EC) market integration program and the likely end of bilateral import quotas on Japanese cars by some EC countries. Having recently established a manufacturing... View Details

Keywords: Marketing Strategy; Resource Allocation; Market Entry and Exit; Trade; Auto Industry; Japan; United Kingdom; Europe

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August 1991
Case

Momenta Corp. (A)

Momenta is a one-month-old high-tech company founded by Kamran Elahian who has already helped found two other successful firms. Having faced problems of teamwork and communication before, Kamran is determined to establish the right corporate culture early on. Teaching... View Details

Keywords: Organizational Culture; Business Startups