Commercialization - Publications - Faculty & Research - Harvard Business School

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17 Apr 2019
Blog Post

Coming Home to HBS

consider myself lucky to have met them. After HBS, I left the East Coast for California, joining the Tech world for the first time, straight in the heart of Silicon Valley. While developing my career at Microsoft, I was learning about the View Details

20 Mar 2012
First Look

First Look: March 20

distinguished body of research has documented the importance of user innovations. For the most part, this literature has found that users innovate but do not commercialize their innovations. Instead, users benefit from using their... View Details

Keywords: Sean Silverthorne

Profile

Lauren Burrows

most enjoyed about your career thus far? At WindSail we invest in early commercial companies that are focused on energy innovation and sustainability. We do this in a unique way that enables growth while minimizing dilution for early... View Details

Keywords: Energy / Extractive Minerals; Manufacturing; Venture Capital / Private Equity; Financial Services

Web

Photographs & Prints | Baker Library

industrial photography from the 1920s to the 1950s, a critical period in the development of industrial and commercial photography. The holdings described here are discrete collections exclusively containing photographs. Various manuscript... View Details

01 Apr 2001
News

Books: A Nation Transformed by Information

traced to the proliferation of information and to the technologies, systems, and infrastructure built to convey it. Americans’ commitment to democratic ideals, their fascination with technology, and their commercial and entrepreneurial... View Details

Keywords: Information

01 Oct 2002
News

Pearson Hunt Remembered

high distinction in 1933 and received a doctorate of commercial science — the precursor to today's doctorate of business administration (DBA) — from the School in 1939. Named an assistant professor at HBS in 1940, Hunt became a full... View Details

Web

Buy Now, Pay Later: Research Links - Printed Collections

Collection Guide to Using the Collection The Baker Old Class collection contains rare and ephemeral books, pamphlets, trade periodicals, and corporate publications relating to retail credit, credit rating, commercial credit, and financial... View Details

01 Mar 2017
News

Bringing Out the Best

and remembering what I said.’ ” Curry was more interested in finance then, but after 25 years in commercial real estate, she now sees that the professor was right. “It all comes down to organizational behavior,” she says. “You have more... View Details

19 Feb 2018
Sharpening Your Skills

Amazoned: Is Any Industry Safe?

Today, Amazon participates in so many industries that it takes a small army of researchers at HBS to track them all: retailing, cloud computing, book stores, grocery stores, digital consumer products, commercial real estate,... View Details

Keywords: by Sean Silverthorne; Retail

Fast Answer

Geographic Information Systems (GIS) Tools

& Bradstreet, as well as demographic data including income, age, race and educational attainment from the US Census. Business Analyst Online: access to data on demographics and businesses in the USA. Business Analyst Online is intended for View Details

July 2006 (Revised August 2007)
Case

The Mozilla Foundation: Launching Firefox 1.0 (A)

Explores the Mozilla Foundation's decisions leading up to the launch of Firefox 1.0, including its default browser, managing corporate partnerships, managing product development, and moving toward a revenue-based model. Mitchell Baker, president of the Mozilla... View Details

Keywords: Business Model; Commercialization; Open Source Distribution; Partners and Partnerships; Information Technology; Social Entrepreneurship; Applications and Software; Innovation and Invention; Information Technology Industry; United States

February 2005
Case

Mahindra & Mahindra: Creating Scorpio

By: Tarun Khanna, Rajiv Lal and Merlina Manocaran

Details the emergence of a private sector automobile manufacturer in India that has created globally competitive and cheap versions of an SUV commonly available worldwide. Asks us to think about the parent corporation's next steps in leveraging this success. In... View Details

Keywords: Developing Countries and Economies; Global Range; Multinational Firms and Management; Emerging Markets; Commercialization; Expansion; Auto Industry; India

November 2000 (Revised December 2001)
Case

iSteelAsia (A)

By: Rosabeth M. Kanter and Pamela A. Yatsko

The chairman of a Hong Kong-based steel distributor starts an online Asian steel trading portal and contemplates different paths to profitability and growth. Barriers include industrial culture, weakened markets in the spring of 2000, and vulnerability to takeover by... View Details

Keywords: Commercialization; Distribution Channels; Business Growth and Maturation; Horizontal Integration; Transformation; Corporate Strategy; Business Strategy; Mergers and Acquisitions; Steel Industry; Hong Kong

Find at Harvard

September 1999 (Revised July 2006)
Case

Juice Guys (A)

By: Joseph B. Lassiter III, Sharon Lee Fox and Cynthia Rushmore Kuechle

The case explores who the customers are for a new beverage product, their desires as customers for this product, and their desires when ordering this product from a local specialty store location. View Details

Keywords: Entrepreneurship; Product Launch; Product Positioning; Customer Relationship Management; Consumer Behavior; Commercialization; Customer Satisfaction; Food and Beverage Industry

07 Apr 2003
Research & Ideas

XTV: Xerox’s Attempted Recovery From “Fumbling the Future”

investment enabled Xerox to participate substantially in the resultant value. As Kearns stated in 1993, "XTV is a hedge against the repeated missteps of the past." 40 Armed with this new structure and the charter to hunt for View Details

Keywords: by Henry Chesbrough

01 Jun 2017
News

Surveying Students’ Summer Plans

of commercial tech monetization, which includes wearable products in the health care category. The opportunity appealed to me in part because it uses so much of what I learned this year, including term sheets, market evaluation, and what... View Details

Keywords: Julia Hanna

September 1999 (Revised February 2004)
Case

Juice Guys (B)

By: Joseph B. Lassiter III, Sharon Lee Fox and Cynthia Rushmore Kuechle

The case explores who the customers are for a new beverage product, their desires as customers for this product, and their desires when ordering this product from a local specialty store location. View Details

Keywords: Entrepreneurship; Product Launch; Product Positioning; Customer Relationship Management; Consumer Behavior; Commercialization; Customer Satisfaction; Food and Beverage Industry

01 Jun 2000
News

HBS Business Plan Contestants Pin Their Hopes on the Internet

cash and in-kind services. They are KNUMI, which is developing technology to enable "media content providers to create a highly interactive experience for end-users"; Sound MicroSystems, which is commercializing technology for the... View Details

01 Dec 2014
News

Innovation: The Fish-Farming Fix

finalist in MIT’s $100K business plan competition, won Fish 2.0’s $25,000 second prize, and earned a $100,000 FOUNDER.org grant. And all the attention—as well as lessons Kozachenok learned in HBS professor Vicki Sato’s Commercializing... View Details

Keywords: Francis Storrs; aquaculture; Fishing, Hunting and Trapping; Agriculture

01 Jan 2003
News

Lillian Lincoln Lambert, MBA 1969

Administration (SBA) program for minority-owned firms. But even as she marketed her company to the U.S. Navy, the Department of Agriculture, and other government agencies, Lambert also sought commercial clients. Still, when Centennial One... View Details

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