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- All HBS Web
(3,589)
- People (16)
- News (823)
- Research (1,750)
- Events (23)
- Multimedia (18)
- Faculty Publications (952)
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- 21 Mar 2017
- First Look
First Look at New Research, March 21
largely emphasizes the collective benefits of market creation and overlooks the costs borne by individual evangelists. Through an inductive multiple-case study of five startup competitors, we traced firms’ efforts to stake out a new View Details
Keywords: Sean Silverthorne
- 05 Jul 2006
- Research & Ideas
Reinventing the Dowdy Savings Bond
months. Marketing for the program was also eliminated. While all banks sell bonds, the $.50 to $.85 they earn for each transaction gives them little financial incentive to make the process easy for consumers. Finally, the Treasury's preference to migrate the sale of... View Details
- 24 Apr 2020
- Op-Ed
Lessons from the NFL: Virtual Hiring, Leadership, Building Teams and COVID-19
scheduled dates—albeit in a modified (virtual) form. NFL scouts had the entire 2019 college football season to evaluate prospects. The NFL Combine, another opportunity to see select recruits in action, went ahead as planned at the start of the year, and recruits are... View Details
- 14 Nov 2007
- First Look
First Look: November 14, 2007
sectors beyond the original bath soap category. The development causes the brand team to take a fresh look at the clichés of the beauty industry. The result is the controversial Real Beauty campaign. As the campaign unfolds, Unilever learns to use the Internet, and... View Details
Keywords: Martha Lagace
- 22 Feb 2011
- Research & Ideas
The Most Important Management Trends of the (Still Young) Twenty-First Century
including emerging economies like China, India, and Brazil. This list will continue to grow. A by-product of the intertwining of globalization and technology enabled networks is that events are no longer isolated, the impact of which was... View Details
Keywords: by Sean Silverthorne
- 11 Aug 2009
- First Look
First Look: August 11, 2009
A Study of Online Grocery Purchases and Order Lead Time Authors:Katherine L. Milkman, Todd Rogers, and Max Bazerman Publication:Marketing Letters (in press) Abstract How do decisions made for tomorrow or two days in the future differ from... View Details
Keywords: Martha Lagace
- 05 Nov 2021
- Op-Ed
How to Tap the Talent Automated HR Platforms Miss
As the global staffing shortage grinds on, corporate recruiters everywhere are relying on their online hiring platforms and automated systems to deliver the candidates they need. Too often, these tools will fail them, sidelining many qualified workers in the process.... View Details
Keywords: by Joseph B. Fuller
- 02 May 2005
- What Do You Think?
Where is Consumer Generated Marketing Taking Us?
the time, I bet he would have spent significant time on the online underground." Fernando Polo dismissed the potential pitfalls of bias caused by listening only to outspoken users of the Internet by saying, "Excuses such as... View Details
Keywords: by James Heskett
- 17 Nov 2009
- First Look
First Look: Nov. 17
Platform Competition, Compatibility, and Social Efficiency (revised) Authors:Ramon Casadesus-Masanell and Francisco Ruiz-Aliseda Abstract Katz and Shapiro (1985) study systems compatibility in settings with one-sided platforms and direct... View Details
Keywords: Martha Lagace
- 16 Dec 2014
- First Look
First Look: December 16
IEEE Security & Privacy Accountable? The Problems and Solutions of Online Ad Optimization By: Edelman, Benjamin G. Abstract—Online advertising might seem to be the most measurable form of marketing ever invented. Comprehensive records... View Details
Keywords: Sean Silverthorne
- 18 Dec 2012
- First Look
First Look: December 18
CEO, rising leader of a firm in transition, and manager of massive complexity-thanks to our incredibly networked and increasingly unpredictable world of business. What if you were in his shoes? If you're a top executive today, you... View Details
Keywords: Carmen Nobel
- 08 Jul 2024
- Research & Ideas
The Critical Computer Science Principles Every Strategic Leader Needs to Know
its own inventory. Today, Amazon is a classic example of “platformization”: The company grew from an online bookstore into a vast technological hub that provides logistics and advertising to third-party retailers and public cloud services... View Details
- 2014
- Working Paper
Team Scaffolds: How Meso-Level Structures Support Role-based Coordination in Temporary Groups
By: Melissa A. Valentine and Amy C. Edmondson
This paper shows how meso-level structures support effective coordination in temporary groups. Prior research on coordination in temporary groups describes how roles encode individual responsibilities so that coordination between relative strangers is possible. We... View Details
Keywords: Fluid Personnel; Team Scaffolds; Team Effectiveness; Role-based Coordination; Multi-method; Health Care and Treatment; Analytics and Data Science; Knowledge Use and Leverage; Organizational Structure; Outcome or Result; Performance Effectiveness; Groups and Teams; Networks; Behavior; Balance and Stability; Health Industry
Valentine, Melissa A., and Amy C. Edmondson. "Team Scaffolds: How Meso-Level Structures Support Role-based Coordination in Temporary Groups." Harvard Business School Working Paper, No. 12-062, January 2012. (Revised June 2014.)
- May 2018
- Case
The Multiple Myeloma Research Foundation's Answer Fund
By: Richard G. Hamermesh and Matthew G. Preble
Keywords: Data Analytics; Customer Focus and Relationships; Customer Relationship Management; Cost vs Benefits; Investment Return; Health Care and Treatment; Innovation Leadership; Intellectual Property; Knowledge Sharing; Knowledge Dissemination; Leadership; Leading Change; Resource Allocation; Goals and Objectives; Marketing Communications; Performance; Programs; Projects; Business and Community Relations; Business and Stakeholder Relations; Networks; Partners and Partnerships; Research and Development; Genetics; Behavior; Motivation and Incentives; Social and Collaborative Networks; Nonprofit Organizations; Strategy; Health Industry; Pharmaceutical Industry; Biotechnology Industry; United States
- 12 May 2009
- First Look
First Look: May 12, 2009
Sermo, Inc. Harvard Business School Case 809-142 Sermo operates the leading online professional network for physicians in the United States. Doctors use Sermo free of charge to post surveys regarding... View Details
Keywords: Martha Lagace
- 09 Oct 2017
- Research & Ideas
Fearing Fox News, Democratic-leaning Companies Delayed Negative Announcements
similar study in today’s situation because of social media" This, they concluded, suggested the direct influence of Fox News Channel over the Democratic-leaning firms' behavior. A less-connected world Heese notes that while it is... View Details
- 11 Nov 2014
- First Look
First Look: November 11
environmental performance, and social responsibility evaluation, which cover the company in the national, regional, and corporate levels for the purpose of realizing the comprehensive evaluation of economic and environmental performance... View Details
Keywords: Sean Silverthorne
- 02 Aug 2011
- First Look
First Look: August 2
http://www.people.hbs.edu/rchua/JIBS_Intercultural_trust.pdf Evolve (Again) Author:Rosabeth M. Kanter Publication:Harvard Business Review 89, nos. 7-8 (July-August 2011) Abstract Frenzy over social networks... View Details
Keywords: Sean Silverthorne
- 06 Jan 2012
- Op-Ed
Where Green Corporate Ratings Fail
for its carbon performance. Such ratings and rankings are largely based on companies' direct carbon footprint. For example, the Dow Jones Sustainability Index (DJIS), which evaluates the economic, environmental, and social performances of... View Details
- 04 Dec 2012
- Research & Ideas
Book Excerpt: Harder Than I Thought
name of the newspaper. Within seconds, he located three bios for Perez, information about her work with the UC Irvine alumni club, the citation for an "up-and-coming journalist" award she'd won, links to her personal pages on several View Details