Publications

30 Nov 2016
Op-Ed

Where Could More Regulation Help Small Businesses? Online Lending.

charter permitting preemption of state law. The Internet is not bound by any one state, and the market for loans online is no exception—regulation must reflect this new reality. However, regulators should not simply mandate all federal... View Details

Keywords: by Karen Mills and Brayden McCarthy; Financial Services

06 Oct 2015
First Look

October 6, 2015

economic impact of digitization, with each chapter identifying a promising new area of research. The Internet is one of the key drivers of growth in digital communication, and the first set of chapters discusses basic supply-and-demand... View Details

Keywords: Sean Silverthorne

01 Feb 2011
First Look

First Look: Feb. 1

venture-funded startups in the networking/data communications industry sectors reveals that those startups that participate in an open standards community, such as the Internet Engineering Task Force (IETF), have a greater likelihood of... View Details

03 Mar 2009
First Look

First Look: March 3, 2009

development of a business model based on "software as a service" (SaaS) for security solution distributed through Internet Service Providers (ISPs). F-Secure disruptively entered a mature business with dominant players by... View Details

Keywords: Martha Lagace

December 2018
Case

Choosy

By: Jeffrey J. Bussgang and Julia Kelley

Founded in 2017, Choosy is a data-driven fashion startup that uses algorithms to identify styles trending on social media. After manufacturing similar items using a China-based supply chain, Choosy sells them to consumers through its website and social media pages.... View Details

March 2011 (Revised July 2011)
Case

Vestas' World of Wind

By: Thomas J. Steenburgh and Elena Corsi

The wind turbine manufacturer Vestas launched the industry's first highly localized and customized new product launch campaigns which used also new tools such as web 2.0 platforms. Used to operate in a market where demand exceeded supply, Vestas had lost contact with... View Details

Keywords: Customer Focus and Relationships; Marketing Channels; Internet and the Web; Product Launch; Demand and Consumers; Advertising Campaigns; Global Strategy; Customization and Personalization; Business and Stakeholder Relations; Finance; Product Marketing; Technology Adoption; Energy Industry

17 Mar 2021
Research & Ideas

Beyond Pajamas: Sizing Up the Pandemic Shopper

data-id=_/5WV9qIO851dKEzcCnWEy][/div] We found that roughly 33 percent of US shoppers and 20 percent of those in the UK had not purchased from online retailers before the pandemic. In March, that figure decreased slightly to 32 percent and 18 percent, respectively, as... View Details

Keywords: by Ayelet Israeli, Eva Ascarza, and Laura Castrillo; Retail

02 Jan 2001
Research & Ideas

Can Japan Compete? [Part One]

than eliminate or relax it. The analogy to the keiretsu system has been widely touted in the Internet era. Companies such as CMGI billed themselves as new economy keiretsu. We are seeing a similar outcome as in Japan. The model turned out... View Details

Keywords: by Martha Lagace & Hilah Geer

21 Jan 2020
Research & Ideas

Lessons for Retailers from the Rebirth of Indie Bookstores

retailers, Raffaelli says. By leveraging community ties, local businesses can appeal to consumers’ desire for authenticity and connection in the internet age. “In today’s digital world, consumers are turning to local retailers to help... View Details

Keywords: by Michael Blanding; Entertainment & Recreation

03 Jan 2017
Research & Ideas

5 New Year's Resolutions You Can Keep (With the Help of Behavioral Science Research)

of the common contracts people sign with themselves each year. If you have resolved to eat healthier, try ordering your groceries a week in advance of delivery. Internet delivery services make it all too easy to give into food cravings... View Details

Keywords: by Carmen Nobel

10 Jun 2015
Research & Ideas

The Transparency Revolution in Corporate Reporting

third lesson is how those two things come together—making a difference and operating an efficient and profitable organization. It's what I refer to as the transparency revolution. In corporate reporting, we've gone from very few to very many companies reporting their... View Details

Keywords: Re: George Serafeim

07 Jan 2015
What Do You Think?

SUMMING UP: What Are the Limits On Workplace Transparency?

it this way, privacy has been losing ground rapidly with the ascendancy of big data and the Internet of things. The retreat of privacy has been aided by personal use of networking apps like Facebook, Twitter, and YouTube, search devices... View Details

Keywords: by James Heskett

08 Aug 2011
Research & Ideas

The Death of the Global Manager

business, Bartlett says. "That's a big change that's taken place." The World's Communication Pipeline Another seismic shift is the broader context in which companies now operate, forgotten all too easily in today's hyper-connected world. "Back in 1992,... View Details

Keywords: by Julia Hanna

24 Jul 2000
Research & Ideas

Something Ventured, Something Gained: A European View of Venture Capital

such as Apple Computer and America Online in the United States and British auction Internet site QXL. "We aimed to be the most active investor from early stage to buyouts within several chosen sectors," said Cohen, especially in... View Details

Keywords: by James E. Aisner; Financial Services

27 Jan 2009
First Look

First Look: January 27, 2009

Obama versus Clinton: The YouTube Primary Harvard Business School Case 509-032 What was the role of the Internet in the contest for the Democratic presidential nomination between Senators Obama and Clinton? How does the role change in the... View Details

Keywords: Martha Lagace

January 2011
Case

Aardvark

By: Thomas R. Eisenmann, Alison Berkley Wagonfeld and Lauren Barley

Aardvark is an online social search service that allows users to pose questions and receive answers from other users in their extended social network. The case explores the process that Aardvark's founders used to design and develop their product based on intensive... View Details

Keywords: Business Startups; Customer Focus and Relationships; Customer Satisfaction; Entrepreneurship; Product Design; Product Development; Social and Collaborative Networks; Internet and the Web

September 2009
Teaching Note

HubSpot: Inbound Marketing and Web 2.0 (TN)

By: Thomas J. Steenburgh and Jill Avery

Teaching Note for 509-049. View Details

Keywords: Customer Satisfaction; Technology Adoption; Internet and the Web; Blogs; Media; Markets; Segmentation; Price; Decision Choices and Conditions; Marketing Strategy; Information Technology Industry

April 2001 (Revised August 2001)
Case

UNext: Business Education and e-Learning

By: Michael G. Rukstad, David J. Collis and Tyrell Levine

UNEXT has signed agreements with Columbia, Stanford, Chicago, Carnegie Mellon, and the London School of Economics to create online business courses. The company is backed by Michael Milken and Larry Ellison and has four Nobel laureates on its advisory board. Describes... View Details

Keywords: Business Education; Curriculum and Courses; Technological Innovation; Internet and the Web; Competition; Disruptive Innovation; Performance Efficiency; Higher Education; Learning; Education Industry