Publications

January 2009
Teaching Note

Obama versus Clinton: The YouTube Primary (TN)

By: John A. Deighton and Leora Kornfeld

Teaching Note for [509032]. View Details

Keywords: Internet and the Web; Media; Political Elections; Advertising Campaigns

March 2010
Article

I'll Have the Ice Cream Soon and the Vegetables Later: A Study of Online Grocery Purchases and Order Lead Time

By: Katherine L. Milkman, Todd Rogers and Max Bazerman

How do decisions made for tomorrow or two days in the future differ from decisions made for several days in the future? We use data from an online grocer to address this question. In general, we find that as the delay between order completion and delivery increases,... View Details

Keywords: Time Management; Service Delivery; Internet and the Web; Decisions; Customers; Retail Industry

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November 2002 (Revised February 2003)
Case

Amazon.com-2002

By: Stig Leschly, Michael J. Roberts, William A. Sahlman and Todd H Thedinga

Describes the evolution of Amazon.com and its business model since its founding. Specifically, discusses Amazon's transformation from an e-Tailer to a commerce platform and its marketplace initiative, which has driven this. Also describes the economics of various... View Details

Keywords: Business Model; Digital Platforms; Internet and the Web; Transformation; Retail Industry

November 1999
Case

Interactive Minds (B)

By: Ashish Nanda, Thomas J. DeLong, Christina L. Darwall and Scot H. Landry

Two recent Harvard Business School graduates start a venture capital/consulting firm focused on opportunities related to the Internet. View Details

Keywords: History; Venture Capital; Internet and the Web; Capital Structure; Entrepreneurship; Consulting Industry

20 Oct 2014
Research & Ideas

Users Love Ello, But What’s the Business Model?

As yet, there is no foolproof way to monetize social capital. If there were, Ello would be well on its way to financial success. The upstart social networking site set the internet abuzz recently by introducing an ad-free platform, and... View Details

Keywords: Re: John A. Deighton & Sunil Gupta; Publishing; Financial Services

02 Jun 2009
First Look

First Look: June 2, 2009

and Copyright Authors:Felix Oberholzer-Gee and Koleman Strumpf Abstract The advent of file sharing has considerably weakened effective copyright protection. Today, more than 60% of Internet traffic consists of consumers sharing music,... View Details

Keywords: Martha Lagace

04 May 2009
Research & Ideas

What’s Next for the Big Financial Brands

consumer trust is no longer a brand; it is merely a name. The Merrill Lynch brand is unlikely to ever recover and Bank of America should drop it. Merrill Lynch is no longer a brand. Both before and after the collapse of the Internet... View Details

Keywords: by John Quelch; Banking; Financial Services

19 Oct 2016
Book

Three Critical Mistakes Digital Businesses Make With Content

Keywords: by Michael Blanding; Retail; Music

Profile

Allen Yang

connected to the Internet through their phones. It spoke to the power of technology. The trip was a very sobering experience, but it left me feeling very optimistic about what was possible. It captures what’s great about business: the... View Details

Keywords: CPG; Tech; Financial Services

01 Oct 1999
News

Eight Among Many: Robert F. Diromualdo

and has led a Borders initiative to launch superstores in Great Britain, Singapore, Australia, and New Zealand. DiRomualdo is keenly interested in incorporating the advantages of the Internet into Borders' bricks-and-mortarbased business... View Details

Keywords: James E. Aisner

01 Sep 2013
News

Beantown as a Beacon

replicated elsewhere. Here are a few Boston-born ideas highlighted by the event's panelists that appear ready for export. TWO BIRDS, ONE JOB Attacking poverty and a national labor shortage While serving as a Big Brother, Internet... View Details

Keywords: Colleges, Universities, and Professional Schools; Educational Services; Management, Scientific, and Technical Consulting Services; Professional Services

July 2000 (Revised October 2000)
Case

Petstore.com

By: Thomas R. Eisenmann

Petstore.com is one of four contenders for leadership in the highly competitive online pet supply business. Petstore.com faces decisions regarding potential merger partners and how to brand its service within the website managed by its ultimate merger partner,... View Details

Keywords: Competition; Internet and the Web; Mergers and Acquisitions; Partners and Partnerships; Internet and the Web; Brands and Branding; Marketing Strategy; Retail Industry

01 Jun 2025
News

Venture: A Welcome Assist

Illustration: Chris Gash Illustration: Chris Gash The internet grew up inordinately fast. It all happened so quickly, in fact, that it blew right by the accessibility guidelines that would’ve made digital tools available to everyone, regardless of their age or ability,... View Details

Keywords: Jen Mcfarland Flint; photo courtesy Michael Bervell; News, Library, Internet, and Other Services; Information

13 Apr 2022
News

New School

continued despite school closures, including developing free, printable reading and math activity packs in English and Spanish. It also developed teacher guides to keep K–8 students learning even if they didn’t have reliable internet... View Details

01 Jun 2000
News

VC Luminary John Doerr: Education Reform Critical to Success of New Economy

just one story. It's the kind of work that should go on throughout the country." Addressing questions about the future of technology, Doerr stated that the Internet is not only the key to social change but also to economic growth and... View Details

Other Article

Want to See the Future of Digital Health Tools? Look to Germany

By: Ariel Dora Stern, Henrik Matthies, Julia Hagen, Jan B. Brönneke and Jörg F. Debatin

A new law will make it easier to introduce and determine the benefits of new tools. Perhaps its most important provisions are its formalization of “prescribable applications,” which include standard software, SaaS, and mobile as well as browser-based apps, and the... View Details

Keywords: Health Care and Treatment; Transformation; Internet and the Web; Technological Innovation; Germany

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September 2019
Article

The Persistence of Broadband User Behavior: Implications for Universal Service and Competition Policy

By: Andre Boik, Shane Greenstein and Jeffrey Prince

In several markets, firms compete not for consumer expenditure but consumer attention. We examine user priorities over the allocation of their time, and interpret that behavior in light of salient tensions in policy discussions over universal service, data caps, and... View Details

Keywords: Broadband Service; Attention Allocation; Consumer Behavior; Household; Internet and the Web; Competition; Policy

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December 2016
Case

thredUP: Think Secondhand First

By: Thomas Eisenmann, Allison Ciechanover and Jeff Huizinga

In the fall of 2016, the management team at thredUP, the largest U.S. online retailer of second hand clothing, is deciding whether to expand into international markets. Over the past 12 months the 7-year-old startup, which had raised over $130 million in venture... View Details

Keywords: Scaling Start-ups; International Expansion; Online Consignment; Apparel; Internet and the Web; Expansion; Entrepreneurship; Global Strategy; Business Startups; E-commerce; Apparel and Accessories Industry; Retail Industry; San Francisco