Filter Results:
(6,910)
Show Results For
- All HBS Web
(6,910)
- News (1,263)
- Research (4,449)
- Events (116)
- Multimedia (73)
- Faculty Publications (3,085)
Show Results For
- All HBS Web
(6,910)
- News (1,263)
- Research (4,449)
- Events (116)
- Multimedia (73)
- Faculty Publications (3,085)
- 21 Jul 2022
- News
The 12 Must-Read Books of the Summer, According to Adam Grant
- 06 Apr 2022
- News
How to Use Correlation to Make Predictions
The Entrepreneurial Gap: How Managers Adjust Span of Accountability and Span of Control to Implement Business Strategy
This HBS working paper focuses on the relationship between business strategy, organization structure, and diagnostic control systems. The project analyzes data from 75 field studies to illustrate how managers adjust span of accountability and span of control to... View Details
John A. Deighton
John Deighton is The Harold M. Brierley Professor of Business Administration Emeritus at Harvard Business School. He is an authority on consumer behavior and marketing, with a focus on digital and direct marketing. He teaches in the area of Big Data in Marketing,... View Details
- 2023
- Working Paper
Beyond the Hype: Unveiling the Marginal Benefits of 3D Virtual Tours in Real Estate
By: Mengxia Zhang and Isamar Troncoso
3D virtual tours (VTs) have become a popular digital tool in real estate platforms, enabling potential buyers to virtually walk through the houses they search for online. In this paper, we study home sellers’ adoption of VTs and the VTs’ relative benefits compared to... View Details
Zhang, Mengxia, and Isamar Troncoso. "Beyond the Hype: Unveiling the Marginal Benefits of 3D Virtual Tours in Real Estate." Harvard Business School Working Paper, No. 24-003, July 2023.
- Web
Site Map
Christensen Center for Teaching & Learning Creating Emerging Markets Crossover Into Business Digital Data Design Institute at Harvard Entrepreneurship (Rock Center) Faculty & Research Foundry Global Health Care Impact Investments... View Details
Peter Tufano
Peter Tufano is a Baker Foundation Professor at Harvard Business School and Senior Advisor to the Harvard Salata Institute for Climate and Sustainability. From 2011 to 2021, he served as the Peter Moores Dean at View Details
Keywords: asset management; banking; brokerage; credit card; education industry; energy; federal government; financial services; insurance industry; investment banking industry; microfinance; mining; nonprofit industry; oil ＆ gas; petroleum; real estate; retail financial services; state government; utilities; video games
- 16 Apr 2009
- Working Paper Summaries
Phenomenological Assumptions and Knowledge Dissemination within Organizational Studies
- Web
Program Requirements - Doctoral
faculty). When that committee feels that the prospectus is ready for formal review, the prospectus meeting is held. If the committee is satisfied that the student is ready to begin data collection, the members will approve the prospectus.... View Details
- 23 Jan 2024
- Research & Ideas
How to Keep Employees Productive: Support Caregivers
Fuller says—and every little bit counts. Fuller found that, if caregiving support prevented five employees from quitting, it would save the company $200,000. That math assumes the employees earn an average of $80,000 and carry a replacement cost of 50 percent. Fuller... View Details
Keywords: by Kara Baskin
- 19 Sep 2023
- HBS Case
How Will the Tech Titans Behind ChatGPT, Bard, and LLaMA Make Money?
subscription without usage limits as we are used to today. Usage pricing is going to be much more important. A second distinction is that a significant portion of the core technology is open source, and a lot of the data being used to... View Details
- 10 Jun 2019
- Working Paper Summaries
Going Digital: Implications for Firm Value and Performance
Keywords: by Wilbur Chen and Suraj Srinivasan
- June 1997 (Revised May 1998)
- Case
Exploring Brand-Person Relationships: Three Life Histories (Condensed)
The idea that "relationships" exist between consumers and products has implicitly occupied a central place in brand marketing thought and practice. Now as relational (one-on-one) marketing is said to be replacing transactional (mass) marketing as the dominant paradigm... View Details
Fournier, Susan M. "Exploring Brand-Person Relationships: Three Life Histories (Condensed)." Harvard Business School Case 597-091, June 1997. (Revised May 1998.)
- 02 Nov 2016
- Blog Post
Career and Internship Choices for the Classes of 2016 and 2017
We are pleased to announce that career and internship choices for the Classes of 2016 and 2017 are now available. This year’s industry, function, and location choices are similar to those of previous classes, with 94 percent of graduating students receiving an offer... View Details
Keywords: All Industries
- 09 Feb 2012
- News
How to Lead Through Uncertainty
- 15 Jun 2016
- Working Paper Summaries
Slack Time and Innovation
- December 1994
- Case
CNW Corporation
The Blackstone Group, an LBO firm, is considering a $1.7 billion leveraged acquisition of CNW Corp., a railroad holding company. Information is provided concerning historic and protected results and the proposed financial structure of the entity. Data is presented... View Details
Fenster, Steven R. "CNW Corporation." Harvard Business School Case 295-077, December 1994.
- 1978
- Article
Perceptions of Unfair Marketing Practices: Consumerism Implications
By: Gerald Zaltman, Rajendra K. Srivastava and Rohit Deshpandé
Previous research in complaint behavior has ignored the perception of unfair marketing practices as an explanatory variable. Perceptions of unfair marketing practices are related to consumer complaint behavior, although differentially related across different ages.... View Details
Zaltman, Gerald, Rajendra K. Srivastava, and Rohit Deshpandé. "Perceptions of Unfair Marketing Practices: Consumerism Implications." Advances in Consumer Research 5 (1978): 247–253.
- April 2005 (Revised June 2006)
- Case
Evergreen Investments: Mobile CRM (A)
Evergreen Investments has had a troubled history with its customer relationship management (CRM) system. Sales agents feel that they derive no value from it and that it is a tax on their jobs. Evergreen is investigating whether it can improve CRM by making its data... View Details
Keywords: Management; Customer Relationship Management; Information Technology; Financial Services Industry
McAfee, Andrew P. "Evergreen Investments: Mobile CRM (A)." Harvard Business School Case 605-057, April 2005. (Revised June 2006.)