Publications

25 Oct 2004
Research & Ideas

Planning for Surprises

benefit. The area of decision bias has grown as an important lens of analysis in many areas of business, from finance to marketing to negotiations. We also believe that cognitive biases explain why we allow predictable surprises to occur.... View Details

Keywords: by Martha Lagace

Profile

Erika Sanchez

Boeing’s Enterprise Auditor Program “gave me broad exposure to different functions, from finance and program management to quality control and investor relations.” “A whole new level you can’t even imagine.” At Boeing, a mentor encouraged... View Details

17 Apr 2023
Blog Post

Climate Stories Episode #14: Bonita Stewart (MBA 1983) – A Career Devoted to Creating the Future

consumers. The Deckers Brand – producer of UGG®, KOOLABURRA®, HOKA®, Teva®, and Sanuk® shoes and apparel – is an example. Despite inflation, ongoing Covid workplace worries, and supply chain limitations, the... View Details

17 Jan 2012
First Look

First Look: January 17

products survive in equilibrium, even with competition. Download the paper: http://www.hbs.edu/research/pdf/12-055.pdf Got Local Food? Authors:Baris Ata, Deishin Lee, and Mustafa H. Tongarlak Abstract We study the operational tradeoffs of a retailer and farmers in a... View Details

Keywords: Sean Silverthorne

Web

Tough Tech Ventures - Course Catalog

incorporating intellectual property concerns and “technoeconomic” forecasting Articulate paths to market and business models while accounting for tough tech value chains and competition Explore and negotiate strategic partnerships and... View Details

May 2017
Case

ATH Technologies: Making the Numbers

By: Robert Simons and Jennifer Packard

An exercise that takes students through five stages of growth in an entrepreneurial start-up in the medical devices industry: 1) founding, 2) growth, 3) push to profitability, 4) relocation process, and 5) takeover by new management. At each stage, students must... View Details

Keywords: Balancing Innovation And Control; Performance Evaluation; Strategy And Execution; Management Control Systems; Risk Management; Business Growth and Maturation; Business Startups; Profit; Geographic Location; Governance Controls; Innovation and Invention; Management Succession; Medical Devices and Supplies Industry

October 2013
Article

How Much to Make and How Much to Buy? An Analysis of Optimal Plural Sourcing Strategies

By: Phanish Puranam, Ranjay Gulati and Sourav Bhattacharya

While many theories of the firm seek to explain when firms make rather than buy, in practice, firms often make and buy the same input—they engage in plural sourcing. We argue that explaining the mix of external procurement and internal sourcing for the same input... View Details

Keywords: Supply Chain; Forecasting and Prediction; Framework; Prejudice and Bias; Mathematical Methods

Find at Harvard

December 2009 (Revised May 2010)
Case

Codevasf

By: David E. Bell, Marcos Fava Neves, Luciano Thome e Castro and Natalie Kindred

With many countries facing scarcity of freshwater and farmable land, Brazil decided to leverage its wealth of both resources to attract global agribusiness players to the historically poor Sao Francisco Valley (SFV) in the country's northeast. To do so, Brazil was... View Details

Keywords: Agribusiness; Resource Allocation; Bids and Bidding; Infrastructure; Supply Chain; Business and Government Relations; Natural Environment; Agriculture and Agribusiness Industry; Brazil

December 1997 (Revised December 1998)
Case

ArthroCare

A young company in the medical devices area, ArthroCare, has been public for six months, and its stock--after initially performing very well--is now dropping. At the same time, the company is confronted with several tactical decisions that could impact near-term... View Details

Keywords: Public Ownership; Decisions; Equity; Medical Devices and Supplies Industry

November 2024
Case

Fyffes International SA

By: David E. Bell, Damien McLoughlin and Tonia Labruyère

Helge Sparsoe, CEO of Fyffes since 2020, had taken the tropical produce importer and distributor back to a path of stable level of profitability since he joined in 2020. He was now thinking about next steps for the business, which mainly traded in bananas. He was... View Details

Keywords: Plant-Based Agribusiness; Change Management; Environmental Sustainability; Brands and Branding; Demand and Consumers; Supply Chain; Competition; Price; Value Creation; Agriculture and Agribusiness Industry; Food and Beverage Industry; Switzerland; United Kingdom; Republic of Ireland; Colombia; Guatemala; Costa Rica; Ecuador

March, 2023
Article

Linking Value and Price

By: Frank V. Cespedes

Keywords: Customer Value and Value Chain; Price; Salesforce Management

Read Now

31 Mar 2011
News

Building an Online Swap Shop

on paper: ‘Yeah, sure, we’re just going to create demand here and supply here, and it’s all going to work out.’ Even now, we’re still dealing with big challenges.” Soon after launching in April 2010, thredUP received seed View Details

Keywords: Clothing and Clothing Accessories Stores; Retail Trade

Web

Leadership with purpose: Redefining success and impact with Satpal Singh (SELP—India 4, 2019) - Recruiting

challenges with renewed confidence. Complex issues felt more manageable, and I found myself approaching problems with a more strategic and holistic lens. My career has continued to evolve since SELP—India. As Country Head of Supply View Details

Web

IFC India 2025: From Gray to Green: A Glimpse of the Future of Green Hydrogen in India - Blog - Business & Environment

Blog Blog Filter Results Arrow Down Arrow Up Read posts from Author Alumni Author HBS Faculty Author HBS Staff Author Staff Author Students Topics Topics Accelerating Climate Solutions Conference 2023 Alumni Alumni Programs Alumni in Climate Networking Series Business... View Details

March 2021 (Revised February 2025)
Teaching Note

Afterpay U.S.: The Omnichannel Dilemma

By: Antonio Moreno and Anibha Singh

Teaching Note for HBS Case No. 519-086. In 2018, Nick Molnar, the founder of the Australia-based online payment service Afterpay began its expansion to the U.S. market. The service had gained a loyal following in Australia by enabling customers to pay for online... View Details