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  • October 1998 (Revised November 1999)
  • Case

Chantal Cookware Corp.

By: H. Kent Bowen, Paul W. Marshall and Stephanie Dodson
Chantal Cookware is a small, private company with a 15-year record of success in the design, assembly, and sale of high-end cookware. It experiences serious setbacks when consumers' tastes shift from colorful enamel-on-steel products to commercial-style cookware.... View Details
Keywords: Consumer Behavior; Strategic Planning; Market Entry and Exit; Product Positioning; Trends; Manufacturing Industry
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  • 01 Dec 2014
  • News

Rethinking the Fashion Beat

Instilling Production with Principles Instilling Production with Principles Áslaug Magnúsdóttir Customizing Couture Online Customizing Couture Online Jamal Motlagh Taking Tailoring High Tech Taking Tailoring... View Details
Keywords: Alyssa Giacobbe; fashion; Retail Trade
  • 16 Dec 2014
  • First Look

First Look: December 16

money-maximizing evaluation procedure. Our findings are compatible with a behavioral model of information processing and with the System 1/System 2 distinction in behavioral decision research where people... View Details
Keywords: Sean Silverthorne
  • 09 Jun 2015
  • Sharpening Your Skills

Sharpening Your Skills: Social Media

into creating the world's largest pop star? A case study by Anita Elberse examines the strategic marketing choices that created a global brand. To Read More: ARTICLES Advertisers Get Serious About Playing With Their Brands Playing with... View Details
Keywords: Re: Multiple Faculty; Advertising
  • 04 Nov 2019
  • News

A Home for Startups

age groups, because they all want to come and collaborate. Younger people can learn from the experiences of the older people and vice versa. “I think one thing that I took away from my business school experience was customer-centricity––to rally create a product that... View Details
Keywords: work space
  • Web

Departments | Employment

and custom programs to over 13,000 participants annually, from over 130 countries. Open enrollment programs range from a few days to over a period of months, while custom engagements help largely Fortune... View Details
  • 10 Apr 2007
  • First Look

First Look: April 10, 2007

media content. Raises issues of how technology interacts with creative processes and outcome possibilities, and also invites discussion of strategic and organizational questions raised by the very different business models of the... View Details
Keywords: Martha Lagace
  • 24 Apr 2012
  • First Look

First Look: April 24

in external auditing, and 6) auditing management information systems.   Working PapersEmployee Selection as a Control System Author:Dennis Campbell Abstract Theories from the economics, management control, and organizational behavior... View Details
Keywords: Carmen Nobel
  • Web

2017 Symposium - Race, Gender & Equity

Images, Identities and the Space(s) Between Images, Identities and the Space(s) Between 06–07 APR 2017 Home Speakers Videos Agenda Blitz Discussions Of Margins and Modalities Rachel Arnett Rachel Arnett, Ph.D. candidate in Organizational View Details
  • November 2008 (Revised November 2008)
  • Case

Cyworld: Creating and Capturing Value in a Social Network

By: Sunil Gupta and Sangman Han
In May 2008, the new CEO of Cyworld, a social network company in Korea, had to decide how to create and capture value from his rapidly growing user base. Cyworld was founded in 1999, and in 2003 it was acquired by SK Telecom, a leading mobile service provider in Korea.... View Details
Keywords: Customer Value and Value Chain; Consumer Behavior; Social and Collaborative Networks; Segmentation; Value Creation; South Korea
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  • December 2009 (Revised October 2015)
  • Case

Diamond Foods

By: David E. Bell and Mary Louise Shelman
CEO Michael Mendes has transformed a grower-owned cooperative into a publicly traded top marketer of snack foods. Diamond's organization, culture, product development process, advertising and promotion strategy, and specifically its marketing department have been built... View Details
Keywords: Agribusiness; Business Model; Customer Focus and Relationships; Leadership; Marketing Strategy; Consumer Behavior; Organizational Change and Adaptation; Cooperative Ownership; Agriculture and Agribusiness Industry; Retail Industry; United States
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  • 01 Jun 1999
  • News

Q & A: Pat Russo - Focused on the Future at Lucent Technologies

and probably hungrier. Our independence has eliminated the strategic conflicts that we faced in trying to sell networking solutions to AT&T's competitors. That's no longer an issue, and the entire market is open to us. How rapidly do you... View Details
  • 15 Jun 2021
  • News

Case Study: Inside Story

backing from Bling Capital, DCM, and Precursor Ventures. Saga grew its initial customer base during the pandemic as families searched for ways to stay connected across the distance, Lin says. Through the app, a user can share weekly... View Details
Keywords: Jen McFarland Flint; Motion Picture and Sound Recording Industries; Information
  • 01 Dec 2003
  • News

Selling Digital Privacy

marketing companies to sell it. Consumers, he asserts, have much to gain — be it money, price discounts, better customer service, or products tailored specifically to their needs. In the current system, information that is gathered about... View Details
Keywords: Colleges, Universities, and Professional Schools; Educational Services
  • 14 Nov 2006
  • First Look

First Look: November 14, 2006

management of variability often requires a company to influence customers' behavior. Managers attempting that kind of intervention can follow a three-step process: diagnosing the behavioral problem, designing an operating role for View Details
Keywords: Sean Silverthorne
  • 12 Oct 1999
  • Research & Ideas

Confronting the Challenges that Face Bricks-and-Mortar Stores

that merchandise would no longer carry individual price tags and that shoppers might be overcharged at the register. More recently, customers have expressed concern that electronic shelf labels could be used to raise prices between the... View Details
Keywords: by Raymond Burke; Retail
  • 01 Jun 2016
  • News

3-Minute Briefing: Derek Bouchard-Hall (MBA 2004)

strategic form of endurance competition. It’s bit of a cliché, but the most memorable moment was at the starting line at the Sydney Olympics, as the clock beeped down to the start of the race. I always knew there was going to be something... View Details
Keywords: April White; photographed by Scott Clark
  • 11 Oct 2016
  • First Look

October 11, 2016

firms’ institution-seeking behavior by documenting how they make strategic use of weaker institutions. Publisher's link: https://www.hbs.edu/faculty/Pages/item.aspx?num=51721 Surfacing the Submerged State:... View Details
Keywords: Sean Silverthorne
  • 01 Aug 1998
  • News

A Roaring Success in the Windy City

president of Strategic Interactive Group; Joy D. Covey (MBA '89, JD '90), CFO of Amazon.com; and Deidra Wager (AMP 154), an executive vice president at Starbucks. Professor Regina E. Herzlinger's session on "Managing in the Nonprofit... View Details
  • 01 Jun 1997
  • News

New Releases

demand, and on pleasing the best customers - can ultimately weaken a strong firm. In The Innovator's Dilemma, Christensen shows how significant breakthroughs in products and services are often initially rejected by mainstream View Details