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Show Results For
- All HBS Web
(2,275)
- People (4)
- News (449)
- Research (1,513)
- Events (12)
- Multimedia (15)
- Faculty Publications (1,061)
- 29 Sep 2003
- Research & Ideas
Why Managing Innovation is Like Theater
"Get it right the first time." On the other hand, some software development processes are designed nowadays so that they can be reconfigured cheaply and quickly. Developers generate new versions of a View Details
Keywords: by Rob Austin & Lee Devin
- 15 Dec 2024
- News
Origin Story: Tasila Banda (MBA/MPP 2025)
First love: Performing. “I spent pretty much every weekend from the age of five singing, acting, and dancing at the local theater school.” Take a bow: “My dad is originally from Zambia. Back in the day he bought rudimentary music software... View Details
Keywords: Julia Hanna
- 11 May 2017
- Blog Post
Why We Recruit: Microsoft
organization in three to five sentences.On the surface, and to many, we are simply a well-known software company creating some of the best products on the market. However, since I have been working here, it has become clear to me that we... View Details
Keywords: Technology
- 26 Mar 2008
- First Look
First Look: March 26, 2008
Details Harvard Business School Case 608-109 Three-quarters of Specialisterne's expert software testing staff are diagnosed with some form of Autistic Spectrum Disorder (ASD). Usually a handicap, ASD conveys talents especially suited to... View Details
Keywords: Martha Lagace
- 11 Apr 2007
- Research & Ideas
Adding Time to Activity-Based Costing
McKinsey to found Acorn Systems where he developed software to incorporate time equations into ABC. The software modeled how, for example, the time to process a customer order would vary depending on whether... View Details
Keywords: by Sarah Jane Gilbert
- 15 Sep 2003
- Research & Ideas
The Lessons of New-Market Disruption
of a mini refrigerator and stacked on top of other line equipment. Better yet, this tighter integration would greatly reduce the manufacturing costs. The second technology was Windows NT. Teradyne's test systems included various software... View Details
- 01 Sep 2006
- News
Project Runway
Stacey Estrella (MBA ’93), a corporate communications executive at a Silicon Valley software firm, started sewing for fun just two years ago. But her beautifully crafted dresses and suits helped her beat out thousands of other hopefuls to... View Details
- March 2013
- Article
For Mobile Devices, Think Apps, Not Ads
By: Sunil Gupta
Many companies envision mobile ads becoming an integral part of their communications strategies. But there's a growing consensus that ads don't work on mobile devices; consumers just don't like them. Instead of creating tiny banner ads, smart marketers will turn to... View Details
Keywords: Applications and Software; Advertising; Mobile and Wireless Technology; Innovation and Invention
Gupta, Sunil. "For Mobile Devices, Think Apps, Not Ads." Harvard Business Review 91, no. 3 (March 2013).
- 02 Jan 2007
- Research & Ideas
Most Popular Articles of 2006
Here then are our most-read stories in 2006. Microsoft vs. Open Source: Who Will Win? Using formal economic modelling, professors Pankaj Ghemawat and Ramon Casadesus-Masanell consider the competitive dynamics of the software wars between... View Details
Keywords: by Sean Silverthorne
- 28 Feb 2005
- Research & Ideas
Amazon, eBay and the Bidding Wars
(when you're trying to make a very late bid), or because something comes up that prevents you from getting around to making a bid. (There is sniping software to address this latter problem, but when we surveyed eBay users we didn't find... View Details
- Web
Winners & Success Stories | New Venture Competition
Networks) has created a software company focusing on WLAN and Bluetooth networks (the so-called WLAN hotspots). The company has gained 15 large corporate customers during its first year of activity, and garnered numerous awards since the... View Details
- February 2022
- Teaching Note
Borusan CAT: Monetizing Prediction in the Age of AI
By: Navid Mojir
Teaching Note for HBS Case No. 521-053. View Details
- July 1994 (Revised March 1995)
- Case
Microsoft: Multimedia Publications (B)
By: Marco Iansiti and Ellen Stein
Microsoft is about to release an apparently successful CD-ROM baseball product. The company is trying to determine what product(s) should be developed next, how it should organize itself, and what role it should play in the development of such products. View Details
Keywords: Product Development; Applications and Software; Product Design; Organizational Structure; Product Launch; Business Strategy; Consumer Products Industry; Information Technology Industry; Washington (state, US)
Iansiti, Marco, and Ellen Stein. "Microsoft: Multimedia Publications (B)." Harvard Business School Case 695-006, July 1994. (Revised March 1995.)
- Web
Teams | New Venture Competition
Pattullo (MBA 2025), Bahaa Hafez Latent Energy enables EV owners to monetize the excess capacity in their vehicle's battery. Latent Energy also provides the in-home hardware and software to enable bi-directional EV charging and then... View Details
- Web
Strategy Execution - Course Catalog
consumer products, education, financial services, healthcare, hospitality, military, publishing, retail, robotics, software development, and space exploration. By the end of the course, students will have gained the practical knowledge... View Details
- 23 Oct 2019
- News
Hands-on Simulations Complement the Case Method
the case method by giving students the opportunity to take action and see the consequences,” says Vicky Keirnan, who oversees the creation of these and other learning tools at HBS. Keirnan and her staff work with a software development... View Details
Keywords: Educational Innovation
- 01 Dec 2018
- News
Adapting to Meet Changing Needs
studio enables powerful virtual learning experiences. Working with HBX content developers, research associates, and production and film crews, Mayo and Margolis developed HBX cases from scratch based on interviews with protagonists in companies across the globe. They... View Details
- 01 Jun 1999
- News
Joel Bines
move to Dallas after Bines graduates. He has accepted a position with i2 Technologies, Inc., the leading provider of planning and optimization software for global supply-chain management. "I enjoy operations," Bines explains, "but I also... View Details
Keywords: Eileen K. McCluskey
- February 2025
- Article
Disclosure, Humanizing, and Contextual Vulnerability of Generative AI Chatbots
By: Julian De Freitas and I. Glenn Cohen
In the wake of recent advancements in generative AI, regulatory bodies are trying to keep pace. One key decision is whether to require app makers to disclose the use of generative AI-powered chatbots in their products. We suggest that some generative AI-based chatbots... View Details
Keywords: AI and Machine Learning; Governing Rules, Regulations, and Reforms; Applications and Software; Well-being
De Freitas, Julian, and I. Glenn Cohen. "Disclosure, Humanizing, and Contextual Vulnerability of Generative AI Chatbots." New England Journal of Medicine AI 2, no. 2 (February 2025).
- Web
Peek into Business | MBA
definition of "business" and consider how understanding it can be valuable—from a strawberry farmer managing supply chains to a food scientist meeting market demands, or a software engineer designing solutions to a content creator... View Details