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  • June 2024 (Revised June 2025)
  • Case

Dylan Mulvaney and Bud Light

By: Jill Avery and Celine Chammas
On April 1, 2023, social media content creator and influencer Dylan Mulvaney recorded a promotional post. It featured a video of herself drinking from a can of Bud Light beer, offering a virtual toast to her followers. Alongside the video, she posted a photograph of a... View Details
Keywords: Brand Crises; Brand Management; Influencer Marketing; Boycott; Marketing Strategy; Marketing Communications; Brands and Branding; Consumer Behavior; Social Media; Advertising; Social Issues; Public Opinion; Consumer Products Industry; Food and Beverage Industry; United States
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  • 18 Apr 2018
  • First Look

First Look at New Research and Ideas, April 18, 2018

18.2%—an effect driven by substitution of water for sugary drinks. Study 2 showed that graphic warning labels work by heightening negative affect and prompting consideration of health consequences. Study 3 indicated that public support... View Details
Keywords: Sean Silverthorne
  • 21 Feb 2023
  • Research & Ideas

What's Missing from the Racial Equity Dialogue?

purchase a home than to rent one in 95 percent of America. This one racist policy has led to an affordable housing crisis that impacts most White home buyers today. “I often ask how racism harms those at the bottom of the imaginary hierarchy and those at the top,... View Details
Keywords: by Danielle Kost
  • Web

2018 Financial Risk and Regulation Survey - Behavioral Finance & Financial Stability

companies and other financial intermediaries, and hedge funds rated more highly as sources of risk. In addition, 40% of participants stated that pension funds would be at the center of a financial crisis within ten years, consistent with... View Details
  • 07 Jan 2019
  • Research & Ideas

The Better Way to Forecast the Future

credits the work of the National Hurricane Center, Nate Silver, and others for helping educate the public on how to interpret probability forecasts, but more work is needed to improve visualizations. “Even if you say there’s a 10 percent... View Details
Keywords: by Roberta Holland; Air Transportation; Transportation
  • 31 May 2011
  • First Look

First Look: May 31

  PublicationsDo Voters Demand Responsive Governments? Evidence from Indian Disaster Relief Authors:Shawn Cole, Andrew Healy, and Eric Werker Publication:Journal of Development Economics (forthcoming) Abstract Using rainfall, public... View Details
Keywords: Sean Silverthorne
  • 24 May 2017
  • News

David G. Bradley, MBA 1977

Establishes Advisory Board Foundation, precursor to CityBridge Foundation 1997 Purchases National Journal 1999 Corporate Executive Board (CEB) IPO 1999 Purchases the Atlantic 2001 Advisory Board Company (ABC) IPO 2011 Helps free American... View Details
Keywords: Susan Young
  • 16 Jul 2012
  • Working Paper Summaries

Selection, Reallocation, and Spillover: Identifying the Sources of Gains from Multinational Production

Keywords: by Laura Alfaro & Maggie X. Chen
  • 15 Nov 2016
  • First Look

November 15, 2016

hiring (in this study, by the head office of a U.S. retail chain) or decentralized hiring (by store managers) leads to higher quality employee-company matches. While centralized hiring can ensure that enough resources are invested in consistently hiring people aligned... View Details
Keywords: Sean Silverthorne
  • 23 Jan 2018
  • First Look

First Look at New Research and Ideas, January 23, 2018

consequence of actual leverage than it is of risk premiums. Publisher's link: https://www.hbs.edu/faculty/Pages/item.aspx?num=53733 2017 India as a Pioneer of Innovation The Private Provision of Missing Public Goods: Evidence from... View Details
Keywords: Sean Silverthorne
  • 28 Mar 2012
  • What Do You Think?

Are Factory Jobs Important to the Economy?

which the directors toured a newly-created "beauty park" in the US, where companies cooperating to create and manufacture new fashion beauty products are located together in one light industrial park. It is a reflection of colleagues Gary... View Details
Keywords: by James Heskett; Manufacturing
  • 01 May 2013
  • News

Thomas S. Volpe, MBA 1976

early stages of numerous successful start-ups, including Genentech’s dramatic public launch in 1980. Currently, Volpe continues to invest in entrepreneurial ventures, serves on numerous boards, and travels frequently to the Middle East on... View Details
  • 12 Jul 2011
  • First Look

First Look: July 12

HawkinsHarvard Business School Case 111-065 CFO of German heavy equipment manufacturer examines through company examples potential impact of proposed changes to revenue recognition rules. Purchase this... View Details
Keywords: Carmen Nobel
  • 17 Apr 2019
  • Research & Ideas

How Managers Stifle Creativity

The slate of companies going public this year— Pinterest, Slack Technologies, and Uber, to name a few—should silence anyone who doubts the power of a bold idea. After all, one seemingly crazy brainstorm can... View Details
Keywords: by Danielle Kost
  • 22 Jan 2013
  • First Look

First Look: Jan. 22

public research organizations, such as universities and hospitals, and private firms are an established policy tool around the world for the delivery of social or public services, and their use as a tool to... View Details
Keywords: Sean Silverthorne
  • 16 Oct 2018
  • First Look

New Research and Ideas, October 16, 2018

Digital Transformation at Brazilian Retailer Magazine Luiza By late 2017, Brazilian retailer Magazine Luiza's CEO was convinced that the company could significantly grow sales and accomplish its aspirations of digital transformation. What... View Details
Keywords: Dina Gerdeman
  • 18 Oct 2016
  • First Look

October 18, 2016

2016 New York: HarperBusiness Competing Against Luck: The Story of Innovation and Customer Choice By: Christensen, Clayton M., Taddy Hall, Karen Dillon, and David S. Duncan Abstract—The foremost authority on innovation and growth presents a path-breaking book every... View Details
Keywords: Sean Silverthorne
  • 22 Feb 2022
  • News

Breaking News

(PhDOB 2019) has studied the issues facing local papers from multiple angles. Now, as cofounder and CEO of the National Trust for Local News, she has developed a first-of-its-kind model to preserve local news as a public good. The premise... View Details
Keywords: Jen McFarland Flint; illustration by Dana Smith; News, Library, Internet, and Other Services; Information
  • 11 Sep 2018
  • First Look

New Research and Ideas, September 11, 2018

case:https://hbsp.harvard.edu/product/818130-PDF-ENG Harvard Business School Case 818-131 Feeding America (B) Supplements the (A) case. Purchase this case:https://hbsp.harvard.edu/product/818131-PDF-ENG Harvard Business School Case 219-014 Arge Construction View Details
Keywords: Dina Gerdeman
  • Web

Fast Facts - Health Care

related to health care since 1997 Executive Education 600 Over 600 participants in 11 health care programs Blavatnik Fellowship in Life Sciences $ 500M Amount raised for 35 companies by Blavatnik Fellows since 2013 Perspectives in Health... View Details