Promotion - Publications - Faculty & Research

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Rare Disease Day – Small Numbers, Big Challenges… and Big Opportunities - Blog: Health Supplement

once seen as “taboo,” such as mental health , now is the time to combat stigmatization and promote education on rare diseases. What are rare diseases and how rare are they? The Orphan Drug Act defines a disease or condition as rare if it... View Details

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The Intersection of Public Relations and Photography | Baker Library | Bloomberg Center | Harvard Business School

writes in Framing the Audience: Art and the Politics of Culture in the United States, 1929–1945 . “ Fortune built on the increasingly populist orientation of the art world as it promoted an integration of culture and capitalism that would... View Details

04 Jul 2005
What Do You Think?

How Can Business Schools Be Made More Relevant?

and promotion of business school faculty and hence the topics they have chosen to examine. One important outcome for those studying to be managers is a greater emphasis that many business schools place on research as opposed to teaching.... View Details

Keywords: by James Heskett

01 Jun 2022
News

A Sustainable Solution for Fashion

READY TO MAKE AN IMPACT READ MORE STORIES Syrup works by integrating a retailer’s data—historical and real-time transactions and inventory, e-commerce patterns, and marketing and promotion plans, among other things—with weather, search,... View Details

Keywords: April White

03 Oct 2005
Research & Ideas

The Box Office Power of Stars

film, such as whether to open a movie in a large number of theaters, whether to use television advertising to promote the film, and whether to avoid a competitive, high-season opening weekend may impact its market success as well.... View Details

Keywords: by Sarah Jane Gilbert; Entertainment & Recreation; Motion Pictures & Video

27 Jun 2019
Research & Ideas

Rituals Strengthen Couples. Here’s Why They’re Good for Business, Too

says. "If they know people are going to a certain restaurant every week or using a certain product at home regularly, they could find ways to promote repeated purchases by sending coupons, subscription plans, or even gift cards to... View Details

Keywords: by Dina Gerdeman

15 Oct 2001
Research & Ideas

What You Don’t Know About Making Decisions

and one that uniquely combines the leader's numerous talents. It requires the fortitude to promote conflict while accepting ambiguity, the wisdom to know when to bring conversations to a close, the patience to help others understand the... View Details

Keywords: by David A. Garvin & Michael A. Roberto

Amy W. Schulman

Amy W. Schulman is an accomplished business leader, widely recognized for growing and stabilizing global businesses, commitment to people, strategic judgment, and efforts to advance women and promote inclusive workplace cultures.

Ms. Schulman joined Harvard... View Details

22 May 2017
Lessons from the Classroom

A Luxury Industry Veteran Teaches the Importance of Aesthetics to Budding Business Leaders

prices. Promote periodic price mark-up events. And, eventually, start a conversation about truly rationalized pricing, tied to the actual cost of input for the producers, including the labor of impoverished women in developing countries.... View Details

Keywords: by Carmen Nobel; Beauty & Cosmetics; Apparel & Accessories; Auto; Tourism

10 Sep 2012
HBS Case

HBS Cases: Branding Yoga

different traditions. "It felt right and natural, not rigid with a certain style," she said. Yoga "gurus" she had encountered in New York put her off. Stiles used Facebook to promote yoga classes taught out of her... View Details

Keywords: by Kim Girard; Entertainment & Recreation

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U.S. Steel | Baker Library | Bloomberg Center | Harvard Business School

Depression to the war years to the post-war boom, photography served as a persuasive tool in PR campaigns focused on promoting goodwill and a favorable attitude about policies concerning the corporation’s size, labor practices, and profit... View Details

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Attract additional Black talent to all parts of the HBS community. - Advancing Racial Equity

mentoring young scholars, hiring and promoting junior faculty, influencing HBS’s academic and strategic choices, and shaping and fostering our culture. To diversify our tenured ranks, we commit to investing deeply in the success of our... View Details

18 Mar 2019
Research & Ideas

Stuck in Commuter Hell? You Can Still Be Productive

promote greater flexibility in work arrangements, such as working remotely.” POLL Does your commute affect your workday? We asked Working Knowledge readers how they manage their comments. Here's what they said. View poll results The... View Details

Keywords: by Dina Gerdeman

04 Apr 2016
Blog Post

Meet the Middle East & North Africa Club

representing those diverse cultures and promoting them on campus. We aim to foster a better understanding of an often misunderstood part of the world through social, educational, and cultural events, and to provide a voice for MENA... View Details

30 Jun 2023
Blog Post

Finding Pride

at Stanford, would evolve over time; its membership and public presence did, too. Today the PRIDE group is an association of 190 lesbian, gay, bisexual, transgender, queer, and questioning (LGBTQ+) students and partners. It serves as a social and professional network,... View Details

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John H. McArthur | About

trajectory.” McArthur is credited with building the faculty through the recruitment and promotion of outstanding faculty members, strengthening research, enhancing Executive Education, and launching important initiatives in ethics and... View Details

26 Jun 2017
Research & Ideas

How Cellophane Changed the Way We Shop for Food

“The illustration of the eyes as well as the advertising rhetoric in the text helped promote the importance of appearance in selecting foods.” Advertisement for DuPont Cellophane, 1945. E.I. du Pont de Nemours & Company Advertising... View Details

Keywords: by Carmen Nobel; Food & Beverage; Retail; Advertising

04 Feb 2022
Blog Post

Learning from the Entrepreneurs-in-Residence as a Harvard MS/MBA Student

reside above the line, and it is unfair to expect that of yourself or your teammates. However, what is invaluable is to be self-aware and share what it is that pulls you below the line. Founders who can create an open space for their leadership team and View Details

17 Jan 2019
Research & Ideas

Why Business Should Support Employees Who Are Caregivers

Companies with care cultures: Understand their employees’ evolving caregiving needs. They routinely survey their employees and evaluate the company’s demographics, so they can offer meaningful benefits and policies. They promote existing... View Details

Keywords: by Danielle Kost; Health

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HBS - The year in Review

Business, Government & the International Economy Faculty Promoted Full Professors Ryan Buell Technology & Operations Management Leslie John Negotiation, Organizations & Markets Feng Zhu Technology & Operations Management Associate... View Details

Publications