Product Innovation - Publications - Faculty & Research

21 Mar 2019
HBS Case

The Ferrari Way

made Ferrari a hot commodity among high-net-worth buyers. At the same time that competitors have increased production, Ferrari has intentionally limited production to create scarcity, something Thomke calls “deprivation marketing.” The... View Details

Keywords: by Michael Blanding; Auto

May 2012 (Revised August 2012)
Case

Apple Inc. in 2012

By: David B. Yoffie and Penelope Rossano

On October 5, 2011, Steve Jobs tragically died of cancer. The recently retired CEO of Apple Inc. was a legend: he had changed Apple from a company near bankruptcy to one of the largest and most profitable companies in the world. Moreover, he had revolutionized several... View Details

Keywords: Competition; Market Positioning; Strategic Planning; Technology; Computer Industry; Strategy Implementation; Consumer Electronics; Telecommunications; Information Infrastructure; Innovation and Invention; Competitive Strategy; Leadership; Product Positioning; Consumer Products Industry; Consumer Products Industry; Consumer Products Industry

Citation

Educators

Purchase

20 Apr 2015
Research & Ideas

The 5 Strategy Rules of Bill Gates, Andy Grove, and Steve Jobs

the most highly valued companies in the world. But how were they able to steer their companies through the volatile ups and downs of decades of changing technologies? What did they have in common? And what can we learn from them about successful strategy? “The notion... View Details

Keywords: by Michael Blanding; Computer

19 Mar 2019
First Look

New Research and Ideas, March 19, 2019

forthcoming Academy of Management Discoveries Creativity, Artificial Intelligence, and a World of Surprises By: Amabile, Teresa M. Abstract—In recent years, progress has been made toward AI Creativity, which I define as the production of... View Details

Keywords: Dina Gerdeman

28 Jan 2020
Book

Advanced Leadership Requires More Than Outside-The-Box Thinking

innovative new products and services, new commercial ventures, or new approaches that create social impact. These are also the kinds of problems rising leaders care about: climate change, race and gender... View Details

Keywords: by Sean Silverthorne

12 Jun 2014
News

Second Wind

19 Dec 2018
News

When Your Moon Shots Don’t Take Off

11 Jan 2021
Research & Ideas

Is A/B Testing Effective? Evidence from 35,000 Startups

so much easier to make all these slight improvements, A/B testing also allows the firm to free up the time it would have spent tinkering with the small stuff, which it now delegates to the A/B testing tool,” he says. “The founders can now think about more radical... View Details

Keywords: by Kristen Senz

November 2016 (Revised July 2018)
Case

Selling on Amazon at Tower Paddle Boards

By: Thales S. Teixeira and David Lopez-Lengowski

By June 2012, Stephan Aarstol felt that he had successfully passed the first critical stage of his ecommerce business. As the founder and CEO of a standup paddleboard (SUP) business, he had built a strong relationship with Asian manufacturers, built a small warehouse... View Details

Keywords: Tower Paddle Boards; Amazon; E-commerce; Online Shopping; Distribution; Internet and the Web; Business Growth and Maturation; Marketing Channels; Distribution Channels; Decision Choices and Conditions; Consumer Products Industry; Consumer Products Industry

Citation

Educators

Purchase

16 Mar 2023
Research & Ideas

Why Business Travel Still Matters in a Zoom World

nonstop flights—matters most when collaborators are in different time zones or overcoming cultural distance. “It seems that, if the two locations are in the same time zone and are culturally similar, then Zoom is good enough. It’s fine to meet colleagues on Zoom and... View Details

Keywords: by Kara Baskin; Air Transportation

12 Nov 2013
First Look

First Look: November 12

School Case 413-120 Kvadrat: Leading for Innovation In 2013, Anders Byriel, CEO of the family-owned Danish textiles company, Kvadrat, considered the firm's strategic plan. In 2000, Byriel and Mette Bendix, Kvadrat's View Details

Keywords: Sean Silverthorne

08 Mar 2016
First Look

March 8, 2016

opening up its innovation process in Silicon Valley: partnering with other organizations to integrate outside technology in its products and services; spinning out unexploited technology had proved... View Details

Keywords: Sean Silverthorne

October 2022
Article

How Leaders with Divergent Visions Generate Novel Strategy: Navigating the Paradox of Preservation and Modernization in Swiss Watchmaking

By: Ryan Raffaelli, Rich DeJordy and Rory M. McDonald

How do leaders with divergent visions for their organization come together to create a novel strategy? This paper employs paradox as a lens to investigate how leader-dyads can integrate opposing strategies to produce a new, generative approach. Drawing on a qualitative... View Details

Keywords: Strategic Paradoxes; Senior Leaders; Organizational Reinvention; Leadership; Technological Innovation; Innovation and Management; Innovation Strategy; Change; Consumer Products Industry; Consumer Products Industry; Switzerland

Citation

Find at Harvard

Read Now

Research Summary

Overview

By: Brian L. Trelstad

The focus of my research is on the systems of social innovation. How small groups of individuals come up with new products and services targeting important problems; how they finance these initial efforts, and convert prototypes into viable organizational strategies;... View Details

John C. Mulliken

Strategy consultant, former CTO & CPO, public & private company board member, retail & climatetech entrepreneur, early stage investor. Father of two, husband, sailor, hiker, and aspirational road biker.

John is a senior lecturer in the... View Details

07 Aug 2006
Research & Ideas

Whatever Happened to Caveat Emptor?

national settings. These institutions influence how consumers rank their preferences over such product dimensions as quality versus price, personalized service versus anonymity, innovation versus risk. Q:... View Details

Keywords: by Sean Silverthorne; Retail

05 Jun 2023
What Do You Think?

Is the Anxious Achiever a Post-Pandemic Relic?

positions believe is vital to future innovation and success. It’s not that Gen Zers want to do nothing or even less. It’s just that they want to achieve in their own way and in their own sweet time. Who’s to say which of these formulas is... View Details

Keywords: by James Heskett

August 2011
Supplement

InnoCentive.com (B)

By: Karim R. Lakhani and Eric Lonstein

InnoCentive.com enables clients to tap into internal and external solver networks to address various business issues. In 2008, InnoCentive introduced "InnoCentive@Work" (lC@W), which recognized clients' reluctance to share problems and solutions with an external... View Details

Keywords: Digital Platforms; Cost vs Benefits; Intellectual Property; Networks; Collaborative Innovation and Invention; Product; Groups and Teams; Communication Technology

Citation

Purchase

2024
Working Paper

Climate Solutions, Transition Risk, and Stock Returns

By: Shirley Lu, Edward J. Riedl, Simon Xu and George Serafeim

Using large language models to measure firms' climate solution products and services, we find that high-climate solution firms exhibit lower stock returns and higher market valuation multiples. Their stock prices respond positively to events signaling increased demand... View Details