Product Impact - Publications - Faculty & Research

11 Mar 2008
First Look

First Look: March 11, 2008

the East and the Pacific Northwest. However, the recent expansion in ethanol production is changing the pattern of grain flow along with stimulating the local farm economy. SDWG's management and producer board must decide how to continue... View Details

Keywords: Martha Lagace

24 Jun 2002
Research & Ideas

Building ’Brandtopias’—How Top Brands Tap into Society

best ad in the world won't make a dent if its message and the cultural moment are not aligned. One of Holt's inspirations was to juxtapose how brands maintain cultural value in the face of cultural disruptions with research that examines how companies continue to... View Details

Keywords: by Martha Lagace

15 Dec 2009
First Look

First Look: Dec. 15, 2009

externalities, two traditionally under-emphasized forces, exert consistently strong effects. Within each macro network, there is a large heterogeneity across subsidiaries. Subsidiaries with greater size and higher productivity attract... View Details

Keywords: Martha Lagace

07 Nov 2011
Research & Ideas

The Forgotten Book that Helped Shape the Modern Economy

affairs, could create national wealth based on manufacturing. This production would be fueled by an imperialistic British Empire, which through its expansion would provide the needed raw materials. The book proved extremely persuasive at... View Details

Keywords: by Sean Silverthorne

19 Oct 2011
Research & Ideas

Designing Cities for a Sustainable Future

On a June day in Manhattan with temperatures heading into the 90s, a straphanger named Mike is taking his customary subway ride to work. People are grumbling about the heat, but hey, it's summer, it's supposed to be hot, and besides, "Whaddya gonna do?" New Yorkers... View Details

Keywords: by Garry Emmons; Construction; Real Estate

14 Jun 2004
Research & Ideas

The Big Money for Big Projects

social returns when they succeed. The problem, says Esty, is that many of the largest products have hit financial turbulence. Esty, whose new book Modern Project Finance: A Casebook, was published recently, teaches the "Large-Scale... View Details

Keywords: by Ann Cullen; Financial Services

16 Nov 2009
Research & Ideas

The Times Captures History of American Business

From the dawn of the U.S. transcontinental railroad in 1869 to the widespread embrace of consumer products like cell phones and iPods in our time, the story of American business is in constant motion, never at rest—or at ease. A new... View Details

Keywords: by Martha Lagace; Journalism & News

Publications