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  • Web

Site Credits - Bubbles, Panics & Crashes – Historical Collections – Harvard Business School

John G. McLean Professor of Business Administration Tom Nicholas Associate Professor of Business Administration Emma Rothschild Jeremy and Jane Knowles Professor of History Website Design and Production :... View Details
  • 12 Oct 2011
  • Research & Ideas

Creating Online Ads We Want to Watch

30-second consumer product advertisements. Out of 28 ads, 14 were chosen because they were decidedly provocative; the researchers expected them to evoke either joy or surprise in the viewers at different points in the brief plot. The... View Details
Keywords: by Carmen Nobel; Consumer Products
  • 01 Sep 2018
  • News

An SUV Built for African Roads—by African Workers

production facility that are different from typical original equipment manufacturers (OEMs). And the vehicle’s design allows for an efficient production process at low volumes... View Details
Keywords: Amy Yee
  • July 2000 (Revised September 2005)
  • Case

Guidant: Radiation Therapy

Describes a potential new approach to treating cardiac disease--radiation therapy. Guidant, a leading medical device maker, faces a choice about whether to pursue this new and risky technology and, if so with what strategy. View Details
Keywords: Entrepreneurship; Decisions; Innovation Strategy; Health Care and Treatment; Product Design; Corporate Strategy; Medical Specialties; Medical Devices and Supplies Industry; Health Industry
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  • January 2020
  • Case

The June Oven

By: Leonard A. Schlesinger and Christian Godwin
The June Oven was a smart oven which was capable of identifying food and cooking it accordingly. This type of smart oven represented the next step in the long history of oven and stove development. Due to the widespread use of traditional ovens, the market for the June... View Details
Keywords: Business Ventures; Trends; Customers; Design; Entrepreneurship; Food; Goods and Commodities; Innovation and Invention; Marketing; Brands and Branding; Demand and Consumers; Distribution; Product Development; Sales; Information Technology; Internet and the Web; Applications and Software; Consumer Products Industry; Consumer Products Industry; Consumer Products Industry; Consumer Products Industry; Consumer Products Industry; United States
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  • 29 Oct 2000
  • Research & Ideas

Building a Powerful Prestige Brand

started their business, their product line enjoyed little consumer awareness outside New York City. But the couple was determined to build a large market for premium cosmetics. One of the earliest and most important decisions that the... View Details
Keywords: by Nancy F. Koehn; Consumer Products; Consumer Products; Consumer Products
  • Web

Credits – The Human Relations Movement – Baker Library | Bloomberg Center, Historical Collections

HBS Home HBS Index Contact Us Site Credits Curator: Melissa Banta Website Design and production: Alex Taylor, Big Ring Design Production management: Jon Sallade, Melissa Burton... View Details
  • 27 Nov 2017
  • Blog Post

Joining a Start-up: 10 Lessons Along the Way

into my internship, I was working on product design for the website: same principles and same customer focus. 6. Personality matters.Entrepreneurial environments are not for everyone, but HBS has helped me... View Details
Keywords: Consumer Products / Retail; Consumer Products / Retail
  • 01 Sep 2010
  • News

Start-Ups Make Their Pitch

industry to the production of mechanical (“dumb”) and electronic (“smart”) beds. Eventually, he expects to develop an entire suite of compact hospital room furnishings. The Alumni New Venture Contest was created with two goals in mind: to... View Details
Keywords: awards; Furniture and Related Product Manufacturing; Furniture and Related Product Manufacturing
  • 01 Mar 2004
  • Lessons from the Classroom

Mission to Mars: It Really Is Rocket Science

more effectively design and measure complex projects and organizations. Sean Silverthorne: What drew you to the NASA/JPL Mars program as potential case material? Alan MacCormack: First, it was an ideal context in which to explore one of... View Details
Keywords: by Sean Silverthorne
  • 01 May 2009
  • What Do You Think?

Do Innovation and Entrepreneurship Have to Be Incompatible with Organization Size?

four most important causes of stalls were found to be "the presumption of an unassailable competitive position" by management; "innovation management breakdown," including such factors as slow product development, too... View Details
Keywords: by Jim Heskett
  • Web

Agents of Change: The Founding of the AASU - Site Credits

proun Design EXHIBITION FABRICATION WB Incorporated WEBSITE DESIGN/PRODUCTION Aaron Carmisciano, Subluxed DIGITAL PHOTOGRAPHY Boston Photo Imaging Harvard Library Imaging Services A–V PRODUCTION Northern... View Details
  • 01 Dec 2018
  • News

Ready, Set, Launch

Launching Technology Ventures explore an alternative path, one designed to sidestep many of the missteps: the lean startup methodology. The idea is to launch as quickly as possible with a minimum viable View Details
  • April 2009
  • Teaching Note

Apple's Core (TN)

By: Noam T. Wasserman and Lisa Brem
Teaching Note for [809063]. View Details
Keywords: Product Design; Resignation and Termination; Decisions; Business Growth and Maturation; Equity; Selection and Staffing; Electronics Industry; Computer Industry
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  • Career Coach

Carrie Goodrich

career transitions, interview preparation, and recruiting strategies. Carrie can also provide interview prep, resume/cover letter reviews, and help students design a longer-term career vision that reflects their unique interests,... View Details
  • October 2018 (Revised April 2019)
  • Teaching Note

Kids & Company: Entering the U.S.

By: Boris Groysberg and Matthew G. Preble
Teaching Note for HBS No. 418-011. View Details
Keywords: Child Care; Childcare; Day Care; Daycare; Strategy; Growth Management; Business Strategy; Competitive Advantage; Expansion; Leadership; Product Marketing; Brands and Branding; Service Delivery; Service Operations; Product Design; Product Development; Selection and Staffing; Customer Focus and Relationships; United States; Canada
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  • 12 Mar 2012
  • Research & Ideas

Crowded at the Top: The Rise of the Functional Manager

"But what we found instead is that it's not an increase in the total number of managers reporting directly, it's just the number of functional managers, which is a little more subtle." The paper divides functional managers into two camps—those focused on... View Details
Keywords: by Carmen Nobel
  • 23 Oct 2019
  • News

Understanding Business Firsthand in South Korea

required course designed to develop students’ global and cultural intelligence. In the course, students tackle a real product or service challenge for a partner organization and complete an immersion in... View Details
Keywords: Global Understanding; Internationalization; Educational Innovation
  • 13 Dec 2018
  • Blog Post

"I Wanted to Move from Analyzing Results to Creating Them": Cynthia Samanian, MBA 2012

shift from her previous strengths to her new ambitions. At Path, a mobile application startup based in San Francisco, Cynthia joined as a business analyst, but during her five-year tenure, moved to design and View Details
  • Web

Site Credits - Photography Collections - Historical Collections

Collections Site Credits Site Credits Content : Melissa Banta, Rachel Wise Editing : Julia Collins, Katherine Fox Web Design and Production : Alex Taylor, Big Ring Design Web... View Details